All Brands Owned by Gallup, Inc.

Who owns Gallup?
Gallup is employee-owned through an employee stock ownership structure. There are no public shareholders and no private equity owner. Strategic leadership has run through the Clifton family, with Jon Clifton as CEO since 2022.

Is Gallup publicly traded?
No. Gallup is privately held and has never listed shares. Its employee-ownership structure makes a public listing unlikely.

How does Gallup make money?
Primarily through workplace advisory services: engagement surveys, consulting, CliftonStrengths assessments, coaching certification, analytics software, and publishing. Public polling is a small share of revenue but a large share of its public profile.

When was Gallup founded?
George Gallup founded the firm in 1935 in Princeton, New Jersey, as the American Institute of Public Opinion. It later became the Gallup Organization and is now Gallup, Inc., headquartered in Washington, DC.

Is Gallup a reliable pollster?
Gallup pioneered scientific sampling and remains one of the most cited research organizations, though it stopped forecasting presidential elections after a 2012 miss. Its approval ratings, World Poll, and workplace research are widely used as authoritative references.

How many employees does Gallup have?
Approximately 2,000 employees work across offices in more than 30 countries, with major operations in Washington, DC, and Omaha, Nebraska. LinkedIn and third-party data put the count between 2,000 and 2,400.

What is CliftonStrengths?
CliftonStrengths is Gallup's behavioral assessment that identifies a person's dominant talent themes. More than 30 million people have completed it, and it anchors Gallup's development, coaching, and enterprise advisory products.