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FBC UK Ltd

All Brands Owned by FBC UK Ltd

FBC UK Ltd owns 1 brand in our database. Browse the complete portfolio of FBC UK Ltd subsidiaries and brands across various industries.

Company Type

private

Headquarters

St Albans, Hertfordshire, United Kingdom

Brand Portfolio

1 brands

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All Categories (1)Food & Beverage (1)

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Food & Beverage Brands

Wagon WheelsFood Beverage

Wagon Wheels

Owned by FBC UK Ltd

British biscuit brand known for chocolate-covered marshmallow and jam-filled biscuits. Invented in 1948 by William Peschardt and produced in the UK by Fox's Burton's Company (FBC UK), a Ferrero-affiliated company. In Australia, Wagon Wheels are produced by Arnott's (owned by KKR). FBC UK reported £695 million in revenue for 2024/2025.

biscuitschocolatemarshmallow

About FBC UK Ltd

Who owns FBC UK Ltd?
FBC UK Ltd is ultimately owned by CTH Invest S.A., a Belgian holding company affiliated with the Ferrero Group. CTH Invest acquired Fox's Biscuits in 2020 and Burton's Biscuits in 2021 before merging them in 2022 to form FBC UK. Giovanni Ferrero is the controlling shareholder of the broader Ferrero Group. FBC UK is a private limited company and does not trade publicly on any stock exchange.

What brands does FBC UK own?
FBC UK owns five primary branded biscuit lines: Fox's Biscuits (premium cookies and Party Rings), Wagon Wheels (marshmallow-filled chocolate biscuits), Jammie Dodgers (jam-filled sandwich biscuits), Maryland cookies (the UK's leading chocolate chip cookie brand), and Party Rings (iced ring biscuits). These brands are among the most recognized biscuit names in the United Kingdom.

What is FBC UK's revenue?
FBC UK reported revenue of approximately £638 million for the financial year ending 31 August 2024. UK sales accounted for approximately £586.5 million, while rest-of-Europe revenue was approximately £43.2 million. The company grew like-for-like sales by 11 percent and returned to underlying profitability in FY2024. These figures are from accounts filed at Companies House.

When was FBC UK founded?
FBC UK was formed in March 2022 through the merger of Fox's Biscuits and Burton's Biscuits. The legal name Fox's Burton's Companies (FBC) UK Limited was officially registered on 28 March 2024. However, the constituent businesses have much longer histories: Fox's Biscuits was founded in 1853 and Burton's Biscuits traces its roots to 1935.

Who makes Wagon Wheels in the UK?
Wagon Wheels are produced in the United Kingdom by FBC UK Ltd at its bakery in Llantarnam, South Wales. The biscuit was invented in 1948 by William Peschardt, who sold the patent to Garry Weston of the Weston baking family. Production moved from the original Slough factory to Llantarnam in the early 1980s. In Australia, Wagon Wheels are produced by Arnott's Biscuits, and in Canada by Dare Foods Limited, under separate ownership.

Is FBC UK part of Ferrero?
FBC UK is part of the CTH Invest Group, which is affiliated with the Ferrero Group. CTH Invest S.A. is a Belgian holding company that owns Ferrara Candy Company in the United States, FBC UK in the United Kingdom, the Fine Biscuits Company in Europe, and Michel et Augustin in France. The CTH Invest Group reported consolidated revenue of EUR 3 billion for its 2023/2024 financial year. Ferrero Group and its affiliates are the world's third largest chocolate confectionery company and second largest in sweet biscuits.

How many people does FBC UK employ?
FBC UK employs approximately 1,600 people across its bakery operations in England, Scotland, and Wales. The exact headcount is not separately disclosed in public filings, but the company operates multiple production facilities and is the second largest branded biscuit manufacturer in the UK. This figure is an estimate based on the scale of operations.

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Competitors to FBC UK Ltd

No competing brands found in the same categories. This could be because FBC UK Ltdoperates in unique market segments or we're still building our competitor database.

FBC UK Ltd Brand Portfolio Overview

FBC UK Ltd maintains a diverse portfolio of 1 brands across multiple industries. This comprehensive brand portfolio demonstrates the company's market presence and strategic business units.

Brand Portfolio by Industry:

  • Food & Beverage: 1 brands

For consumers and researchers interested in corporate ownership structures, understanding which brands are owned by FBC UK Ltdprovides valuable insights into market dynamics, product relationships, and corporate strategy.

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Last updated: August 21, 2026