
Famous Brands Limited owns 5 brands in our database. Browse the complete portfolio of Famous Brands Limited subsidiaries and brands across various industries.
Company Type
public
Headquarters
Johannesburg, South Africa
Brand Portfolio
5 brands
Stock
JSE: FB
Showing food-beverages-snacks brands
1 of 5 total brands
What does Famous Brands own?
Famous Brands owns and franchises five major restaurant brands: Wimpy (full-service family restaurants), Mugg and Bean (coffee and casual dining), Steers (flame-grilled burgers), Debonairs Pizza (pizza delivery and takeaway), and RocoMamas (smash burgers and craft beer). The company operates more than 2,900 restaurant outlets across South Africa, the rest of Africa, and international markets.
Is Famous Brands publicly traded?
Yes, Famous Brands Limited is listed on the Johannesburg Stock Exchange under ticker FBR. The company has been publicly listed since 1994. Famous Brands has a broad institutional and retail shareholder base with no single controlling shareholder.
Who founded Famous Brands?
Famous Brands was founded in 1972 and grew through the acquisition and development of restaurant brands in South Africa. The company's history is closely tied to the development of the South African quick-service restaurant industry, including the acquisition of the South African Wimpy franchise rights and the development of Steers and Debonairs Pizza.
Where is Famous Brands headquartered?
Famous Brands is headquartered in Johannesburg, South Africa. The company operates restaurant outlets across South Africa, the rest of Africa, and international markets including the United Kingdom and the Middle East.
How many restaurants does Famous Brands operate?
Famous Brands operates more than 2,900 restaurant outlets across its five major brands. The vast majority of these restaurants are owned and operated by franchisees, with Famous Brands providing brand licensing, food supply, and operational support.
Who owns Famous Brands?
Famous Brands Limited is publicly traded on the JSE with a broad institutional and retail shareholder base. No single shareholder holds a controlling stake. Darren Hele serves as Group CEO.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Bloomin Brands | USA | 2000 | Mass Market | North America | All Genders | |
| California Pizza Kitchen Inc | USA | 1985 | Mass Market | North America | All Genders |

Owned by Bloomin' Brands Inc.
American casual dining seafood and grill restaurant chain owned by Bloomin' Brands Inc. (NASDAQ: BLMN), known for fresh seafood and wood-grilled preparations across approximately 200 locations in the United States.

Owned by California Pizza Kitchen, Inc.
American casual dining restaurant chain known for innovative gourmet pizzas and California-inspired cuisine.
Market Positioning: Famous Brands Limited competes with 2 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Famous Brands Limited maintains a diverse portfolio of 5 brands across multiple industries. This comprehensive brand portfolio demonstrates the company's market presence and strategic business units.
For consumers and researchers interested in corporate ownership structures, understanding which brands are owned by Famous Brands Limitedprovides valuable insights into market dynamics, product relationships, and corporate strategy.
From Keurig Dr Pepper's planned split to the Netflix-WBD saga, here is every major brand ownership change and deal in February 2026.
Which industries see the most brand acquisitions? We compared technology, consumer goods, and pharmaceuticals to find out where the most M&A activity happens and why.
Many brands market themselves as American-made. But what does that actually mean when the parent company is foreign, the parts come from overseas, and 'assembled in USA' is not the same as 'made in USA'?