All Brands Owned by Electrolux

What does Electrolux own?

Electrolux owns three main appliance brands: Electrolux (premium, global), AEG (premium, Europe), and Frigidaire (mass-market, North America). The company also operates the Zanussi value brand in Europe and several regional brands in Latin America and Asia Pacific. Products include refrigerators, washing machines, dishwashers, cookers, vacuum cleaners, and air conditioners. Electrolux Professional (commercial appliances) was spun off as a separate listed company in 2020 and is no longer part of the group.

Is Electrolux publicly traded?

Yes. AB Electrolux is listed on Nasdaq Stockholm under ticker ELUX B and on NASDAQ as an ADR under ticker ELUXY. Investor AB (Wallenberg family) is the largest shareholder. In June 2026, the company completed a SEK 9 billion rights issue, supported by Investor AB, to fund its transformation programme and strengthen its balance sheet.

Who founded Electrolux?

Axel Wenner-Gren founded Electrolux in 1919 in Stockholm, Sweden. He merged his vacuum cleaner company with Lux AB to create Electrolux. Wenner-Gren built the company through innovative vacuum cleaners sold door-to-door across Europe and North America, then expanded into refrigerators in the 1920s. The company has been listed on the Stockholm Stock Exchange since 1923.

Where is Electrolux headquartered?

Electrolux is headquartered in Stockholm, Sweden. The company operates manufacturing facilities in Sweden, the United States, Mexico, Italy, Poland, Brazil, and Thailand. Several factories are being closed as part of the 2026 restructuring programme, including facilities in Chile, Hungary, and Italy. The company sells products in around 120 markets worldwide.

How many brands does Electrolux own?

Electrolux focuses on three main brands: Electrolux, AEG, and Frigidaire. The company also operates the Zanussi value brand in Europe and several regional brands in Latin America and Asia Pacific, though these are being de-emphasised. In 2025, the company refined its brand positioning around the three main brands. Electrolux Professional was spun off as a separate listed company in 2020.

Who owns Electrolux?

AB Electrolux is publicly traded on Nasdaq Stockholm and NASDAQ. Investor AB, the Wallenberg family's investment company, is the largest single shareholder. Investor AB supported the SEK 9 billion rights issue in June 2026. Yannick Fierling serves as President and CEO. Staffan Bohman chairs the Board of Directors. Therese Friberg serves as CFO.

What is Electrolux's annual revenue?

Electrolux reported SEK 131,282 million in net sales for FY2025, a 3.6% decline from SEK 136,150 million in FY2024. Organic sales growth was 3.9%. Operating income excluding non-recurring items was SEK 3,657 million (2.8% margin), up from SEK 1,666 million in FY2024. In Q2 2026, net sales declined and operating income was SEK -1,005 million due to SEK 2.2 billion in restructuring charges related to the Midea partnership and global footprint optimisation.

What is the Midea partnership?

In April 2026, Electrolux announced a long-term strategic partnership with Midea Group in North America covering Food Preservation and Fabric Care products. The partnership allows Electrolux to leverage Midea's manufacturing capabilities while focusing on premium categories. This is part of a broader transformation including global organisation and footprint optimisation affecting 3,000 employees and a SEK 9 billion rights issue. Electrolux has ruled out a similar partnership in Europe.