All Brands Owned by Einhell Germany AG

What does Einhell own?

Einhell operates a focused brand portfolio centred on the Einhell core brand, which covers DIY power tools, garden equipment, and accessories. The company also operates the Einhell PROFESSIONAL sub-brand (launched 2025 for tradespeople), the Erbauer retail partnership brand (sold through Kingfisher Group retailers), and the Power X-Change universal cordless battery platform with over 350 compatible devices. The company does not own a large portfolio of acquired brands like some competitors. Its strategy is to build one brand with a broad battery ecosystem.

Is Einhell publicly traded?

Yes. Einhell Germany AG is listed on the Frankfurt Stock Exchange under the ticker EIN3. The company has a dual-class share structure: ordinary (voting) shares and preference (non-voting) shares. The Thannhuber family holds 93% of ordinary shares through Thannhuber AG, retaining full voting control. Preference shares are in free float and trade publicly. The company went public in 1987.

Who founded Einhell?

Josef Thannhuber founded Einhell in 1964 in Landau an der Isar, Bavaria, Germany. He took over the installation business of his uncle Hans Einhell at age 25 and transformed it from a small electrical shop into a global power tools manufacturer. Thannhuber led the company's early international expansion, establishing production sites in Spain and Asia. His son, Markus Thannhuber, succeeded him as CTO in 2007.

Where is Einhell headquartered?

Einhell is headquartered in Landau an der Isar, a small town in Lower Bavaria, Germany. The company maintains its corporate offices, product development facilities, and central logistics operations at its Landau campus. The company has continued to invest in its headquarters, with SAP S/4HANA rollout planned at the Landau site in 2026. Manufacturing is primarily outsourced to contract producers in China, with a battery production facility in Hungary.

How many brands does Einhell own?

Einhell operates four brand identities: the Einhell core brand (DIY tools and garden equipment), Einhell PROFESSIONAL (launched 2025 for tradespeople), Erbauer (retail partnership brand sold through Kingfisher Group), and Power X-Change (universal battery platform). The company's brandSlugs on this site include Erbauer, which has a dedicated brand page.

Who owns Einhell?

The Thannhuber family owns 93% of Einhell's ordinary (voting) shares through Thannhuber AG, giving the family full strategic control. The remaining 7% of ordinary shares are held by other investors. All preference (non-voting) shares are in public free float. Major institutional holders of preference shares include Allianz Global Investors (3.8%) and Discover Capital (2.4%). CEO Andreas Kroiss has led the company since 2002.

What is Einhell's annual revenue?

Einhell reported EUR 1,157.7 million in group revenue in fiscal year 2025, a 4.3% increase from EUR 1,109.7 million in FY2024. Earnings before taxes and PPA effects were EUR 110.6 million (9.6% margin). In Q1 2026, revenue reached EUR 310.9 million, up 2.7% year-on-year. The company exceeded EUR 1 billion in annual revenue for the first time in FY2024.

Has Einhell made major acquisitions recently?

In FY2025, Einhell acquired Outillages King Canada Inc. (Canada) and Surazinsano Co., Ltd. (Thailand). The company also established Einhell Digital Greece for IT services and Einhell Latam S.A.S. in Colombia for Latin American market entry. In 2026, Einhell is in advanced discussions with a US DIY sector player regarding a majority stake acquisition, which would mark its entry into the US market.