All Brands Owned by Einhell Germany AG
Einhell Germany AG owns 1 brand in our database. Browse the complete portfolio of Einhell Germany AG subsidiaries and brands across various industries.
Company Type
public
Headquarters
Landau an der Isar, Germany
Brand Portfolio
1 brands
Stock
Frankfurt Stock Exchange: EIN3
Filter by Category
Complete Brand Portfolio
About Einhell Germany AG
Einhell Germany AG designs, manufactures, and distributes power tools, garden equipment, and workshop accessories for DIY enthusiasts, semi-professional users, and tradespeople. The company operates through two primary segments: Tools (power tools, cordless tools, and accessories) and Garden & Leisure (lawn mowers, trimmers, chainsaws, pressure washers, and other outdoor equipment).
The Power X-Change battery platform is the centerpiece of Einhell's product strategy. The system uses interchangeable lithium-ion batteries across more than 300 devices, providing consumers with a cost-effective and convenient cordless tool ecosystem. Einhell's products are positioned in the value-to-mid-range price segment, targeting consumers who want reliable cordless tools without the premium pricing of professional-grade brands.
Einhell products are sold in over 90 countries through major DIY retailers, home improvement stores, online marketplaces, and specialist tool shops. The company maintains a global distribution network supported by subsidiaries and sales offices across Europe, Asia, South America, and Africa.
Stock Information
Competitors to Einhell Germany AG
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Chervon | Germany | 1922 | Mass Market | Europe | Male | |
| Ttm Technologies | USA | 1943 | Mass Market | North America | Male |
Learn More About Competitors
Flex
Owned by Chervon Holdings
German power tools and equipment brand specializing in professional-grade tools for construction and DIY applications, owned by Chervon.
Ryobi
Owned by TTM Technologies
Consumer-focused brand of power tools and outdoor equipment owned by TTM Technologies, known for affordable cordless tools and DIY equipment.
Competitive Analysis
Market Positioning: Einhell Germany AG competes with 2 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Einhell Germany AG Brand Portfolio Overview
Einhell Germany AG maintains a diverse portfolio of 1 brands across multiple industries. This comprehensive brand portfolio demonstrates the company's market presence and strategic business units.
Brand Portfolio by Industry:
- Conglomerates & Industrial: 1 brands
For consumers and researchers interested in corporate ownership structures, understanding which brands are owned by Einhell Germany AGprovides valuable insights into market dynamics, product relationships, and corporate strategy.
Explore More
Jobs at Einhell Germany AG
Latest News About Einhell Germany AG
Articles About Einhell Germany AG
View more articles
Monthly M&A Roundup: February 2026 Brand Ownership Changes
From Keurig Dr Pepper's planned split to the Netflix-WBD saga, here is every major brand ownership change and deal in February 2026.
The Most Acquired Categories: Tech vs CPG vs Pharma
Which industries see the most brand acquisitions? We compared technology, consumer goods, and pharmaceuticals to find out where the most M&A activity happens and why.
The Truth About 'Made in America' Brand Claims
Many brands market themselves as American-made. But what does that actually mean when the parent company is foreign, the parts come from overseas, and 'assembled in USA' is not the same as 'made in USA'?