Einhell Germany AG

What does Einhell own?

Einhell operates a focused brand portfolio centred on the Einhell core brand, which covers DIY power tools, garden equipment, and accessories. The company also operates the Einhell PROFESSIONAL sub-brand (launched 2025 for tradespeople), the Erbauer retail partnership brand (sold through Kingfisher Group retailers), and the Power X-Change universal cordless battery platform with over 350 compatible devices. The company does not own a large portfolio of acquired brands like some competitors. Its strategy is to build one brand with a broad battery ecosystem.

Is Einhell publicly traded?

Yes. Einhell Germany AG is listed on the Frankfurt Stock Exchange under the ticker EIN3. The company has a dual-class share structure: ordinary (voting) shares and preference (non-voting) shares. The Thannhuber family holds 93% of ordinary shares through Thannhuber AG, retaining full voting control. Preference shares are in free float and trade publicly. The company went public in 1987.

Who founded Einhell?

Josef Thannhuber founded Einhell in 1964 in Landau an der Isar, Bavaria, Germany. He took over the installation business of his uncle Hans Einhell at age 25 and transformed it from a small electrical shop into a global power tools manufacturer. Thannhuber led the company's early international expansion, establishing production sites in Spain and Asia. His son, Markus Thannhuber, succeeded him as CTO in 2007.

Where is Einhell headquartered?

Einhell is headquartered in Landau an der Isar, a small town in Lower Bavaria, Germany. The company maintains its corporate offices, product development facilities, and central logistics operations at its Landau campus. The company has continued to invest in its headquarters, with SAP S/4HANA rollout planned at the Landau site in 2026. Manufacturing is primarily outsourced to contract producers in China, with a battery production facility in Hungary.

How many brands does Einhell own?

Einhell operates four brand identities: the Einhell core brand (DIY tools and garden equipment), Einhell PROFESSIONAL (launched 2025 for tradespeople), Erbauer (retail partnership brand sold through Kingfisher Group), and Power X-Change (universal battery platform). The company's brandSlugs on this site include Erbauer, which has a dedicated brand page.

Who owns Einhell?

The Thannhuber family owns 93% of Einhell's ordinary (voting) shares through Thannhuber AG, giving the family full strategic control. The remaining 7% of ordinary shares are held by other investors. All preference (non-voting) shares are in public free float. Major institutional holders of preference shares include Allianz Global Investors (3.8%) and Discover Capital (2.4%). CEO Andreas Kroiss has led the company since 2002.

What is Einhell's annual revenue?

Einhell reported EUR 1,157.7 million in group revenue in fiscal year 2025, a 4.3% increase from EUR 1,109.7 million in FY2024. Earnings before taxes and PPA effects were EUR 110.6 million (9.6% margin). In Q1 2026, revenue reached EUR 310.9 million, up 2.7% year-on-year. The company exceeded EUR 1 billion in annual revenue for the first time in FY2024.

Has Einhell made major acquisitions recently?

In FY2025, Einhell acquired Outillages King Canada Inc. (Canada) and Surazinsano Co., Ltd. (Thailand). The company also established Einhell Digital Greece for IT services and Einhell Latam S.A.S. in Colombia for Latin American market entry. In 2026, Einhell is in advanced discussions with a US DIY sector player regarding a majority stake acquisition, which would mark its entry into the US market.

Einhell was founded in 1964 when Josef Thannhuber, then 25 years old, took over the installation business of his uncle Hans Einhell in Landau an der Isar. Thannhuber, an electromechanical engineer, transformed the small electrical installation shop into a manufacturer of electrical accessories and small power tools for the German domestic market.

From the late 1960s, Thannhuber began internationalising the business, establishing production sites in Spain and later in Asia. This early international expansion was unusual for a German small business at the time and set the foundation for Einhell's global distribution network. The company grew steadily through the 1970s and 1980s, expanding its product range from electrical accessories to power tools and garden equipment.

In 1987, Einhell went public on the Frankfurt Stock Exchange. The IPO provided capital for further growth and product development. The Thannhuber family retained all ordinary (voting) shares, while preference (non-voting) shares were offered to public investors. This dual-class structure has remained in place, giving the family effective control over the company's strategic direction.

Through the 1990s and 2000s, Einhell expanded its international footprint, establishing sales subsidiaries across Europe, Asia, South America, Africa, and Australia. The company shifted its manufacturing primarily to contract producers in Asia, where quality assurance and product sourcing are managed by its Asian subsidiaries. German operations focused on product development, quality control, logistics, and corporate management.

In 2002, Andreas Kroiss was appointed CEO, taking over operational leadership from the Thannhuber family. Josef Thannhuber's son, Markus Thannhuber, joined the board as CTO in 2007, succeeding his father. Markus Thannhuber brought a different management style, transitioning the company from a founder-led organisation to a modern corporate structure with clear processes and departmental responsibilities.

The launch of the Power X-Change cordless battery platform in the 2010s marked a transformative shift in Einhell's business model. Power X-Change allowed users to share a single battery across a growing range of tools and garden equipment, eliminating the need for multiple proprietary battery systems. The platform created a sticky customer ecosystem: once a consumer buys a Power X-Change battery and charger, they are incentivised to purchase additional Einhell tools that use the same battery. The platform now comprises over 350 devices, with plans to reach 400 by the end of 2026 and 500+ by 2029.

In 2021, Einhell became the "Official Home and Garden Expert" partner of FC Bayern Munich, using its battery-powered tools to maintain the Allianz Arena and training facilities. In 2023, Einhell partnered with the Mercedes-AMG PETRONAS F1 Team as "Official Tool Expert," gaining global brand exposure through Formula 1. The Mercedes partnership was extended early on a long-term basis in 2026.

Einhell crossed the EUR 1 billion revenue milestone in FY2024, reporting EUR 1,109.7 million, a 14.2% increase from EUR 971.5 million in FY2023. This growth was driven primarily by Power X-Change demand and new listings at international DIY chains.

In FY2025, the company continued its growth trajectory with revenue of EUR 1,157.7 million, a 4.3% increase. The year was marked by significant currency headwinds in key markets including Australia, Turkey, Canada, and Argentina. Without these currency effects, revenue growth would have been more pronounced. The company also completed acquisitions of Outillages King Canada Inc. (Canada) and Surazinsano Co., Ltd. (Thailand), which contributed to the Production and Sourcing Companies segment.

In 2025, Einhell established Einhell Digital Greece for IT services and Einhell Latam S.A.S. in Colombia for the Latin American market. The company launched the Einhell PROFESSIONAL product line, targeting tradespeople with higher-performance tools.

In 2026, Einhell confirmed its growth strategy at its Annual General Meeting on 3 July. The company plans to sell more than 8 million Power X-Change batteries in 2026, bringing cumulative batteries in the market to over 52 million. A new 4Ah Tabless Sealed Battery was introduced as a technical milestone. Sales HUBs for the Middle East, North Africa, and the Indian subcontinent commenced operations. The company is in advanced discussions with a US DIY sector player regarding a majority stake acquisition, which would mark Einhell's entry into the world's largest DIY market.

Einhell is in the process of developing a comprehensive sustainability strategy. The company has not published a standalone sustainability report but addresses ESG topics within its annual business report. Einhell maintains an MSCI ESG rating, though the specific rating level is not prominently disclosed.

The company's primary sustainability initiative is the Power X-Change platform itself. By allowing one battery to power over 350 devices, the platform reduces the number of batteries and chargers consumers need to purchase, lowering material consumption and electronic waste. Einhell applies a "design-to-repair" approach, maintaining strict compatibility between batteries and devices across generations.

The company operates a battery production facility in Hungary, which supports European manufacturing of cordless tool batteries. This facility reduces transportation emissions for battery logistics to European markets and provides supply chain resilience.

Einhell is implementing group-wide carbon footprint accounting as part of its developing sustainability strategy. Other components include occupational health and safety, resource efficiency, circular economy principles, renewable energy expansion, and supply chain due diligence. The company has not publicly committed to a net-zero target date or Science Based Targets initiative (SBTi) validation.

Manufacturing is primarily outsourced to contract producers in China. Einhell maintains quality assurance teams in Asia and works with suppliers on environmental compliance and labour standards. The company is subject to EU product safety regulations, CE marking requirements, and German Supply Chain Due Diligence Act (Lieferkettensorgfaltspflichtengesetz) compliance obligations.

Einhell is not a certified B Corporation. None of its brands carry independent sustainability certifications such as Fair Trade or RSPO membership, which are less relevant to the power tools sector.

Einhell and its products have received industry recognition, though the company does not prominently feature awards in its investor communications. Notable recognitions include:

The company's EUR 1 billion revenue milestone in FY2024 was recognised in German financial press as a significant achievement for a mid-cap Bavarian manufacturer, demonstrating successful transformation from a traditional tool maker to a battery platform company.

Einhell's partnerships with FC Bayern Munich (since 2021) and Mercedes-AMG PETRONAS F1 Team (since 2023, extended long-term in 2026) represent independent validation of the brand's market position. These partnerships are typically awarded to companies that meet quality, reliability, and brand alignment criteria.

The Power X-Change platform has received industry acknowledgment for its breadth and cross-category compatibility, with over 350 devices sharing a single battery system. The new 4Ah Tabless Sealed Battery, introduced in 2026, represents a technical advancement in battery cell technology.

Einhell is included in the MSCI ESG ratings framework, providing independent assessment of its environmental, social, and governance practices relative to industry peers.

Einhell operates in a regulated manufacturing sector and faces scrutiny in several areas. The company has not been involved in major public scandals or regulatory enforcement actions, but faces ongoing challenges common to the industry.

Manufacturing in China exposes Einhell to supply chain ethics scrutiny. The company's contract manufacturers are subject to labour standards audits, and Einhell must comply with the German Supply Chain Due Diligence Act, which requires companies to identify and address human rights and environmental risks in their supply chains. The company has not publicly disclosed specific findings from supply chain audits.

Product safety is a regulatory focus. Einhell must comply with EU machinery safety standards, CE marking requirements, and electromagnetic compatibility directives. The company must also comply with product safety regulations in the over 90 countries where its products are sold. No major product recalls have been publicly reported.

Geopolitical risk is a material consideration. Einhell's manufacturing concentration in China creates exposure to trade tensions, tariffs, and potential supply disruptions. The company's Q1 2026 report noted "strained geopolitical environment" as a factor affecting consumer sentiment. Currency volatility in key markets including Australia, Turkey, Canada, and Argentina reduced reported revenue growth in FY2025, though currency-adjusted growth was stronger.

The company's planned entry into the US market through acquisition discussions with a DIY sector player represents both an opportunity and a regulatory consideration. US import regulations, product safety standards (UL certification), and potential tariff exposure will require compliance investment.