Einhell Germany AG

Einhell Germany AG designs, manufactures, and distributes power tools, garden equipment, and workshop accessories for DIY enthusiasts, semi-professional users, and tradespeople. The company operates through two primary segments: Tools (power tools, cordless tools, and accessories) and Garden & Leisure (lawn mowers, trimmers, chainsaws, pressure washers, and other outdoor equipment).

The Power X-Change battery platform is the centerpiece of Einhell's product strategy. The system uses interchangeable lithium-ion batteries across more than 300 devices, providing consumers with a cost-effective and convenient cordless tool ecosystem. Einhell's products are positioned in the value-to-mid-range price segment, targeting consumers who want reliable cordless tools without the premium pricing of professional-grade brands.

Einhell products are sold in over 90 countries through major DIY retailers, home improvement stores, online marketplaces, and specialist tool shops. The company maintains a global distribution network supported by subsidiaries and sales offices across Europe, Asia, South America, and Africa.

Einhell was founded in 1964 by Josef Thannhuber in Landau an der Isar, a small town in Lower Bavaria, Germany. The company initially focused on manufacturing electrical accessories and small power tools for the German domestic market. Throughout the 1970s and 1980s, Einhell expanded its product range and began exporting to neighboring European countries.

In the 1990s, Einhell accelerated its international expansion, establishing subsidiaries across Europe and entering markets in Asia, South America, and Africa. The company went public on the Frankfurt Stock Exchange, providing capital for further growth and product development. By the 2000s, Einhell had established itself as one of the leading manufacturers of affordable power tools and garden equipment in Europe.

The launch of the Power X-Change cordless battery platform marked a transformative moment for the company. Power X-Change is a universal battery system that allows users to share a single battery across a wide range of tools and garden equipment, eliminating the need for multiple battery types. The platform now comprises over 300 devices, making it one of the most extensive cordless tool ecosystems in the consumer and semi-professional market. This platform has been the primary driver of Einhell's revenue growth in recent years, propelling the company past the 1 billion EUR revenue milestone in 2024.

In 2025, Einhell continued to invest heavily in product development and brand development, expanding its Power X-Change range and establishing new international subsidiaries to further its global reach.