All Brands Owned by Deckers Brands

What does Deckers Brands own?
Deckers Brands owns five footwear brands: HOKA (performance running), UGG (premium comfort), Teva (outdoor sandals), Sanuk (casual sandals), and Ahnu (outdoor comfort). HOKA and UGG are the company's flagship brands, together generating over 97 percent of total net sales. In FY2026, HOKA generated $2.587 billion and UGG generated $2.739 billion in net sales.

Is Deckers Brands publicly traded?
Yes, Deckers Brands is publicly traded on the New York Stock Exchange under ticker symbol DECK. The company completed its IPO in 2004 and is included in the S&P 500 index. Ownership is distributed among institutional investors, mutual funds, and individual shareholders, with no single controlling entity.

Who founded Deckers Brands?
Deckers Brands was founded in 1973 by Doug Otto and Karl F. Lopker in Goleta, California. The company started as a small sandal manufacturer and grew through strategic acquisitions, including UGG in 1985, Teva in 2002, and HOKA in 2013, into a global footwear company.

Where is Deckers Brands headquartered?
Deckers Brands is headquartered in Goleta, California, USA. The Goleta facility houses corporate administration, brand design teams, and global operations management. The company was founded in Goleta and has maintained its headquarters there throughout its history.

How many brands does Deckers Brands own?
Deckers Brands owns five footwear brands: HOKA, UGG, Teva, Sanuk, and Ahnu. The portfolio is concentrated in two brands, with HOKA and UGG together generating over 97 percent of net sales. The remaining three brands (Teva, Sanuk, Ahnu) contribute modestly to overall revenue.

Who owns Deckers Brands?
Deckers Brands is a publicly traded corporation owned by its shareholders. Major institutional shareholders include Vanguard Group, BlackRock, and other large-cap investment funds. No single shareholder or entity holds a controlling interest. The company operates independently without any parent organization.

What is Deckers Brands' revenue?
Deckers Brands reported record revenue of $5.472 billion for FY2026 (ended March 31, 2026), up 9.8 percent year over year. Diluted EPS was $7.02, up 11 percent. For FY2027, the company guides to net sales of $5.86 billion to $5.91 billion, representing approximately 7 to 8 percent growth.