All Brands Owned by Celsius Holdings, Inc.
Celsius Holdings, Inc. owns 3 brands in our database. Browse the complete portfolio of Celsius Holdings, Inc. subsidiaries and brands across various industries.
Company Type
public
Headquarters
Boca Raton, Florida, USA
Brand Portfolio
3 brands
Stock
NASDAQ: CELH
Filter by Category
Showing beverages-food brands
2 of 3 total brands
beverages-food Brands
Celsius
Owned by Celsius Holdings, Inc.
American fitness and energy drink brand marketed as a healthy, zero-sugar alternative to traditional energy drinks.
Rockstar Energy
Owned by Celsius Holdings, Inc.
American energy drink brand known for bold flavors, edgy marketing, and association with action sports and music culture, now owned by Celsius Holdings in the U.S. and Canada.
About Celsius Holdings, Inc.
Celsius Holdings, Inc. operates as a beverage company focused on fitness and energy drinks. The company's business model emphasizes product innovation and marketing while outsourcing manufacturing and packaging to third-party co-packers and distribution to strategic partners.
The company generates revenue through the sale of its three primary brands: Celsius (flagship fitness energy drink), Alani Nu (energy drink and fitness supplements), and Rockstar Energy (traditional energy drinks). The company serves different market segments through this diverse portfolio.
Celsius Holdings employs approximately 500 people across its corporate headquarters, marketing, and operations. The company maintains its headquarters in Boca Raton, Florida, where it conducts product development, brand management, and strategic planning.
Stock Information
Competitors to Celsius Holdings, Inc.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Conagra Brands | USA | 1989 | Better for-you-category-leader | United states | All-consumers |
Competitive Analysis
Market Positioning: Celsius Holdings, Inc. competes with 1 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Celsius Holdings, Inc. Brand Portfolio Overview
Celsius Holdings, Inc. maintains a diverse portfolio of 3 brands across multiple industries. This comprehensive brand portfolio demonstrates the company's market presence and strategic business units.
Brand Portfolio by Industry:
- Food & Beverage: 1 brands
- beverages food: 2 brands
For consumers and researchers interested in corporate ownership structures, understanding which brands are owned by Celsius Holdings, Inc.provides valuable insights into market dynamics, product relationships, and corporate strategy.
Explore More
Jobs at Celsius Holdings, Inc.
Latest News About Celsius Holdings, Inc.
Articles About Celsius Holdings, Inc.
View more articles
Monthly M&A Roundup: April 2026 Brand Ownership Changes
Global M&A reached a record $1.3 trillion in Q1 2026, and April is continuing the momentum. McCormick is buying Unilever's food business for $45 billion. Paramount and Warner Bros. Discovery are merging. Here is every major brand ownership shift entering April 2026.
How Sony Built Its Entertainment Empire
Sony started making rice cookers and radio repair equipment in 1946. Today it owns PlayStation, Columbia Pictures, Sony Music, and the world's largest music publishing catalogue. Here is the full story.
The Story Behind the Coca-Cola Acquisition Strategy
Coke, Sprite, Fanta, Minute Maid, Powerade, Dasani, Smartwater, Costa Coffee, Fuze Tea, and over 200 more brands all share one parent. Here is how The Coca-Cola Company quietly became a total beverage company.