
Care.com, Inc.
Largest US online marketplace for family care, owned by Pacific Avenue Capital Partners since March 2026 after its sale by IAC. Headquartered in Austin, Texas.
Company Type
private
Founded
2006
Headquarters
Austin, Texas, USA
Revenue
Approximately $330 million (FY2025)
Employees
Approximately 600
Primary Market
United States
Care.com, Inc. Timeline
About Care.com, Inc.
Who owns Care.com?
Care.com is owned by Pacific Avenue Capital Partners, a Los Angeles private equity firm, through holding entity Care Parent, LLC. Pacific Avenue completed its acquisition from IAC on March 16, 2026.
Is Care.com still owned by IAC?
No. IAC sold Care.com to Pacific Avenue Capital Partners in a transaction completed March 16, 2026, for approximately $320 million, receiving net proceeds of $296 million.
Is Care.com publicly traded?
No. Care.com traded on the NYSE as CRCM from 2014 until IAC took it private in early 2020. It remains private under Pacific Avenue ownership.
When was Care.com founded?
Care.com was founded in 2006 in Waltham, Massachusetts, by Sheila Lirio Marcelo and Dave Krupinski, launching publicly in 2007.
What was Care.com's revenue?
Care.com generated approximately $330 million in annual revenue under IAC's final year of ownership, with quarterly figures around $70 million to $85 million and declining trends in its enterprise segment.
Where is Care.com headquartered?
Care.com is headquartered in Austin, Texas, having relocated from its founding city of Waltham, Massachusetts.
History of Care.com, Inc.
Sheila Lirio Marcelo founded Care.com in Waltham, Massachusetts, in 2006, motivated by simultaneous care crises in her own family: finding care for her father after a health emergency while raising her children. With co-founder Dave Krupinski, she launched the platform in 2007 as one of the earliest marketplaces applying internet matching to care services.
The model scaled quickly through the late 2000s and early 2010s, funded by venture capital from firms including Matrix Partners and New Enterprise Associates. By aggregating caregiver supply across babysitting, senior care, tutoring, pet care, and housekeeping, the platform built the largest pool of care providers online.
Care.com listed on the New York Stock Exchange in January 2014 under ticker CRCM, becoming the first publicly traded care marketplace. Public years delivered subscriber growth but also raised the safety questions that would define the company's reputation, culminating in a March 2019 Wall Street Journal investigation documenting caregivers with criminal backgrounds on the platform.
IAC agreed to acquire Care.com in December 2019 for approximately $500 million, completing the purchase and taking it private in early 2020. Under IAC, Care.com overhauled its trust and safety infrastructure, expanded its enterprise benefits business significantly, and integrated into IAC's portfolio alongside services including Angi.
Financial performance under IAC deteriorated. Revenue declined from prior levels, and in IAC's final reporting period Care.com produced an operating loss of $191 million that included a $207 million non-cash goodwill impairment. IAC announced the sale to Pacific Avenue on March 2, 2026, at a gross price of about $320 million, and completed the divestiture on March 16, 2026, receiving net proceeds of $296 million.
Controversy, Regulation & Public Scrutiny
The 2019 Wall Street Journal investigation into caregivers with criminal histories on the platform remains the defining controversy in Care.com's history, triggering its trust and safety overhaul and contributing to the conditions under which it sold to IAC at a discount from earlier valuations.
The company operates amid the gig economy's unresolved legal questions about caregiver classification as contractors versus employees, which carries potential cost implications for its model. It has also faced litigation over background check adequacy.
Under private equity ownership, observers will monitor whether safety investment is maintained, as trust infrastructure is both the platform's largest cost and its most important competitive requirement.
Brands Owned by Care.com, Inc.
Care.com, Inc. owns 1 brand in our database. Explore the ownership tree below — click categories to expand and see individual brands.
Care.com, Inc.
private · Founded 2006 · Austin, Texas, USA
1
brands
Care.com, Inc. Ownership: Pros & Cons
Advantages
- +Standalone structure removes conglomerate distraction
- +Carve-out specialist owner experienced in similar transactions
- +Market leadership with strong network effects
- +Dual consumer and enterprise revenue streams
- +Structural tailwind from US care demand
Considerations
- -Private equity horizon introduces future ownership uncertainty
- -Recent revenue declines require turnaround execution
- -Trust and safety investment must be sustained
- -Worker classification litigation risk
- -$320 million sale price reflects diminished perceived value
Frequently Asked Questions About Care.com, Inc.
Who owns Care.com?
Care.com is owned by Pacific Avenue Capital Partners, a Los Angeles private equity firm, through holding entity Care Parent, LLC. Pacific Avenue completed its acquisition from IAC on March 16, 2026.
Is Care.com still owned by IAC?
No. IAC sold Care.com to Pacific Avenue Capital Partners in a transaction completed March 16, 2026, for approximately $320 million, receiving net proceeds of $296 million.
Is Care.com publicly traded?
No. Care.com traded on the NYSE as CRCM from 2014 until IAC took it private in early 2020. It remains private under Pacific Avenue ownership.
When was Care.com founded?
Care.com was founded in 2006 in Waltham, Massachusetts, by Sheila Lirio Marcelo and Dave Krupinski, launching publicly in 2007.
What was Care.com's revenue?
Care.com generated approximately $330 million in annual revenue under IAC's final year of ownership, with quarterly figures around $70 million to $85 million and declining trends in its enterprise segment.
Where is Care.com headquartered?
Care.com is headquartered in Austin, Texas, having relocated from its founding city of Waltham, Massachusetts.





