Coalition Technologies, LLC

Who owns Coalition Technologies?

It is family owned by its founders. Joel Gross founded the company in 2009 and serves as CEO; Jordan Brannon is co-founder and president. There is no outside or private equity ownership.

Is Coalition Technologies publicly traded?

No. It is a private limited liability company with no stock listing and no external investors.

Where is Coalition Technologies headquartered?

The company is headquartered in Los Angeles, California. It maintains additional US offices and a distributed team across more than thirty countries.

What does Coalition Technologies do?

It provides digital marketing services: SEO and AI search optimization, Google and Meta ad management, web design and ecommerce development on platforms like Shopify and BigCommerce, and email marketing.

How big is Coalition Technologies?

The company reports more than 250 specialists serving over 1,200 clients. It does not publish revenue figures; third-party estimates place it under $50 million annually.

Joel Gross founded the company in September 2009. He drove from the Pacific Northwest to Venice Beach and ran the agency out of his apartment, taking on SEO and web projects as a one-person operation. The name Coalition reflected the plan: assemble specialists across disciplines and locations rather than build a conventional single-city agency.

Hiring began in 2010, largely remote from the start. His brother Jordan Brannon joined the following year and became co-founder and president. The agency moved from the Venice Beach apartment to a live-work space in Marina Del Rey, then to offices in Culver City, and eventually to a downtown Los Angeles address with additional US offices in Seattle, Austin, and elsewhere.

Through the 2010s Coalition scaled on SEO and paid media for ecommerce clients, building proprietary internal tools including its RomyLMS, TestedRecruits, Scoretask, and Calltask systems for delivery and recruiting. It accumulated rankings on agency review platforms that consistently placed it among the top-rated US SEO companies.

The 2020s brought two shifts: expansion into full ecommerce development and early positioning on AI-driven search. Brannon has led the agency's GEO practice, adapting SEO methodology for AI answer engines as generative search began eating traditional query volume. Seventeen years in, the company remains family owned with its founders still in charge.