Who Owns Zenoti?
Zenoti is the product brand of Soham, Inc., a privately held software company headquartered in Bellevue, Washington. Founded in 2010 by brothers Sudheer and Dheeraj Koneru, the platform serves nearly 30,000 salons, spas, medspas, and fitness businesses. The company is profitable, was last valued at $1.5 billion in 2021, and has no parent organization.
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Who Owns Zenoti?
- Parent Company: Zenoti (Soham, Inc.)
- Ownership Type: Wholly owned
- Company Type: Privately Held
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Zenoti | Zenoti (Soham, Inc.) | Wholly owned |
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History of Zenoti
- Founded: 2010
- Founders: Sudheer Koneru, Dheeraj Koneru
The brand began as ManageMySpa in 2010. Sudheer Koneru had been running a chain of spas called Latitudes in India and wrote software to operate it because nothing on the market could manage bookings, staff, and inventory across multiple locations. The software became the business.
The company renamed itself Zenoti in the mid 2010s as it expanded beyond spas into salons and repositioned for enterprise customers. The name change marked the shift from a niche spa tool to a platform for any appointment driven wellness business.
Growth accelerated after 2019. A $50 million Series C that year was followed by $240 million across two Series D rounds in late 2020 and mid 2021, pushing the valuation to $1.5 billion. The capital funded geographic expansion and product depth, including integrated payments and medspa clinical features, plus the acquisition of competing platform SuperSalon.
The current chapter is AI. Zeenie, the platform's assistant, automates reporting and marketing for customers, and an AI receptionist handles inbound calls and bookings. In 2025 the brand expanded into fitness, applying the salon playbook to gyms and studios.
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About Zenoti (Soham, Inc.)
What does Zenoti do?
Zenoti sells cloud software that salons, spas, medspas, barbershops, and fitness businesses use to manage bookings, payments, staff, inventory, and marketing from one platform.
Is Zenoti publicly traded?
No. Zenoti is privately held, owned by its founders and venture investors including Accel, Advent International, Tiger Global, and Steadview.
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Who founded Zenoti?
Brothers Sudheer Koneru and Dheeraj Koneru founded the company in 2010, originally as ManageMySpa, after building software to run Sudheer's spa chain in India. Sudheer Koneru remains CEO.
Where is Zenoti headquartered?
Zenoti is headquartered in Bellevue, Washington. Its legal entity is Soham, Inc., and it maintains a large engineering and operations presence in Hyderabad, India.
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How many customers does Zenoti have?
Nearly 30,000 businesses use Zenoti's software as of 2025, spanning salons, spas, medspas, and fitness chains across dozens of countries.
What is Zenoti's revenue?
Zenoti does not disclose financials. Third party estimates place annual revenue near $120 million, and GeekWire reported nearly 40 percent growth in 2024 with the company operating profitably.
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- Founded: 2010
- Headquarters: Bellevue, Washington, USA
- Company Type: Privately Held
- Revenue: Approximately $120 million (estimated, 2025)
- Employees: Approximately 1,200
Where Is Zenoti Made / Based?
- Headquarters: Bellevue, Washington, USA
Zenoti Categories & Tags
Zenoti Ownership: Pros & Cons
Advantages
- +Founder led independent company with a consistent strategy since 2010
- +Profitable operations remove dependence on new funding
- +Venture backers provide capital access without acquisition pressure
- +Enterprise focus creates high switching costs
- +India engineering base keeps product development costs low
Considerations
- -Private company financials are not disclosed, limiting outside visibility
- -The $1.5 billion valuation dates to the 2021 market peak
- -Fitness expansion success is unproven
- -Concentration in one industry ties the brand to wellness sector cycles
Frequently Asked Questions About Zenoti
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Sources & Further Reading
- Zenoti official site,
- Soham, Inc. company profile, /companies/zenoti
- GeekWire on Zenoti AI and fitness expansion,
- Zenoti LinkedIn page,
- Crunchbase funding history,
Competitors to Zenoti
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Calendly | USA | 2013 | Mass market | Global | All Genders |
Learn More About Competitors
Competitive Analysis
Market Positioning: Zenoti competes with 1 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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