Zenoti (Soham, Inc.)

What does Zenoti do?

Zenoti sells cloud software that salons, spas, medspas, barbershops, and fitness businesses use to manage bookings, payments, staff, inventory, and marketing from one platform.

Is Zenoti publicly traded?

No. Zenoti is privately held, owned by its founders and venture investors including Accel, Advent International, Tiger Global, and Steadview.

Who founded Zenoti?

Brothers Sudheer Koneru and Dheeraj Koneru founded the company in 2010, originally as ManageMySpa, after building software to run Sudheer's spa chain in India. Sudheer Koneru remains CEO.

Where is Zenoti headquartered?

Zenoti is headquartered in Bellevue, Washington. Its legal entity is Soham, Inc., and it maintains a large engineering and operations presence in Hyderabad, India.

How many customers does Zenoti have?

Nearly 30,000 businesses use Zenoti's software as of 2025, spanning salons, spas, medspas, and fitness chains across dozens of countries.

What is Zenoti's revenue?

Zenoti does not disclose financials. Third party estimates place annual revenue near $120 million, and GeekWire reported nearly 40 percent growth in 2024 with the company operating profitably.

Sudheer Koneru and his brother Dheeraj Koneru founded the company in 2010, initially under the name ManageMySpa. The founding came from direct operating experience: Sudheer ran a chain of spas and wellness centers in India called Latitudes, and built software to run it because the tools on the market could not handle multi location operations. The software outlived the spas.

The early product focused on appointment scheduling and point of sale for salons and day spas. The company renamed itself Zenoti in the mid 2010s and moved upmarket, targeting chains and franchises rather than single shops. That positioning, enterprise software for an industry most vendors treated as small business, became its differentiator.

Funding escalated quickly once the model proved out. Zenoti raised a $50 million Series C in 2019, then two Series D rounds: $160 million in December 2020 and another $80 million in June 2021, the latter valuing the company at $1.5 billion and confirming unicorn status. Investors across the rounds included Accel, Advent International, Tiger Global, and Steadview Capital. Total capital raised stands near $331 million.

The company used the capital to expand into medspas, which carry clinical documentation requirements, and to build payments and marketing into the platform rather than integrating third parties. It acquired SuperSalon, a competing salon software provider, along the way.

From 2024 through 2026 the product focus shifted to AI. Zenoti launched an assistant called Zeenie that automates reporting and marketing tasks, and an AI receptionist that answers phones and books appointments for customers. In 2025 it pushed into the fitness market, arguing gyms have the same operational shape as salons: bookings, memberships, staff scheduling, and retention. Revenue grew nearly 40 percent in 2024 with the company remaining profitable.