Who Owns Braze?
Braze is a customer engagement software platform owned by Braze, Inc. (Nasdaq: BRZE), pending a $5.66 billion acquisition by Salesforce announced October 20, 2026. Founded in 2011 as Appboy and headquartered in New York City, the platform helps about 2,770 brands including Canva, Instacart, and Venmo send personalized push, email, SMS, and in-app messages in real time.
Who Owns Braze?
- Parent Company: Braze, Inc.
- Ownership Type: Independent
- Company Type: Publicly Traded
- Stock Ticker: Nasdaq: BRZE
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Braze | Braze, Inc. | Independent |
Advertisement
About Braze, Inc.
American customer engagement software company providing cross-channel messaging and personalization tools, acquired by Salesforce in a $5.66 billion transaction announced October 2026.
- Founded: 2011
- Headquarters: New York, New York, USA
- Company Type: Publicly Traded
- Stock: Nasdaq: BRZE
- Revenue: approximately $800 million (FY2026, ending January)
- Employees: approximately 1,800
Where Is Braze Made / Based?
- Headquarters: New York, New York, USA
- Manufacturing / Operations: United States
Braze Categories & Tags
Sources & Further Reading
- [Braze Official Website](
- Salesforce press release: Salesforce Signs Definitive Agreement to Acquire Braze (October 20, 2026)
- SEC EDGAR: Braze, Inc. filings
Advertisement
Competitors to Braze
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Adobe | USA | 2012 | Premium | Global | All Genders |
Competitive Analysis
Market Positioning: Braze competes with 1 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Advertisement
Independent Alternatives to Braze
Looking for brands with different ownership structures? These similar brands are not owned by Braze, Inc., giving you alternative choices that support different corporate structures.
Technology SoftwareFL Studio
Owned by Image-Line
Digital audio workstation software for music production, developed by Image-Line. Known for its Lifetime Free Updates policy and used by producers worldwide.
music-productiondigital-audio-workstationdaw
Privately Owned
FL Studio is privately owned, unlike Braze which is under a publicly traded parent company.
Technology SoftwareVaronis
Owned by Varonis Systems, Inc.
Data security platform that maps sensitive data, controls access, and detects insider threats, being acquired by Proofpoint for $6.3 billion.
cybersecuritydata-securityenterprise-software
Publicly Traded
Varonis operates independently without a large parent corporation.
Technology SoftwareWrike
Owned by Symphony Technology Group
Cloud-based collaborative work management platform for managing projects, deadlines, schedules, and workflow processes. Owned by Symphony Technology Group.
project-managementcollaborationworkflow-management
Privately Owned
Wrike is privately owned, unlike Braze which is under a publicly traded parent company.
Technology SoftwareAura
Owned by Aura
Consumer digital safety app combining identity theft protection, credit monitoring, and family security tools, run by the private company founded by Hari Ravichandran.
identity-theftcybersecuritycredit-monitoring
Privately Owned
Aura is privately owned, unlike Braze which is under a publicly traded parent company.
Technology SoftwareCoffee Meets Bagel
Owned by Coffee Meets Bagel
San Francisco-based dating app founded in 2012 by the Kang sisters, focused on curated daily matches for users seeking serious relationships.
datingcurated-datingmobile-app
Privately Owned
Coffee Meets Bagel is privately owned, unlike Braze which is under a publicly traded parent company.
Technology SoftwareExpressVPN
Owned by Kape Technologies plc
Premium VPN service based in the British Virgin Islands, owned by Kape Technologies, the privacy software group controlled by Teddy Sagi.
vpnprivacycybersecurity
Privately Owned
ExpressVPN is privately owned, unlike Braze which is under a publicly traded parent company.
Braze, Inc. Stock Information
Advertisement
Jobs at Braze, Inc.
Latest News About Braze
Advertisement
Related Articles About Braze
View more articles
News & Updates
Monthly IPO Roundup: November 2026 -- October's Biggest Listings
October 2026 IPOs: Jio Platforms set India's all-time record at $3.2B and surged 27%, GCash owner Mynt raised a Philippine-record P60.9B, Anthropic filed publicly for a possible mid-November debut, and U.S. listings were a biotech grab bag. Full recap.
Who Brands StaffNov 6, 2026
Ipo RoundupIpoStock Market
News & Updates
Monthly M&A Roundup: October 2026 Brand Ownership Changes
October 2026's biggest deals: Paramount Skydance closed its $110B Warner Bros. Discovery takeover, Salesforce signed Braze for $5.66B, Proofpoint bought Varonis for $6.3B, the Weston family agreed to buy Boots for $8.9B, and Viatris added Pacira for $1.65B. Full breakdown.
Who Brands StaffNov 6, 2026
M And A RoundupAcquisitionsNews
Rivalry
Duracell vs Energizer: The Battery Brand Rivalry
Duracell is Berkshire Hathaway-owned (25-30% US share). Energizer is publicly traded (NYSE: ENR) with Rayovac. Together they control ~85% of branded US batteries, but Amazon Basics has 27.1% online. Explore our database.
Who Brands StaffOct 23, 2026
DuracellEnergizerRivalry
People Also Searched
Discover popular brands and companies in the Technology & Software category and related searches from other users.
Brandpdf
Acrobat Reader
Free PDF viewing software developed by Adobe Inc., originally released in 1993. Acrobat Reader is the world's most widely used PDF reader, available on Windows, macOS, iOS, and Android.
Brand in Technology & Software
softwaredocument-management
Brandpdf
Adobe Acrobat
PDF creation, editing, and document management software developed by Adobe Inc. Launched in 1993 alongside the PDF format. Now includes Acrobat Studio and AI Assistant features.
Brand in Technology & Software
softwaredocument-management
Brandkvm-switch
Adder Technology
High-performance KVM-over-IP switches and extenders for mission-critical IT, broadcast, and control rooms.
Brand in Technology & Software
kvm-over-ipbroadcast