
WHP Global is the operating brand of WHP Global, the New York brand management company founded by Yehuda Shmidman in 2019. The brand appears on licensing deals and brand acquisitions across a portfolio generating more than $8.5 billion in annual retail sales.
| Brand | Parent Company | Ownership Type |
|---|---|---|
| WHP Global | WHP Global | Wholly owned |
Shmidman launched the brand in 2019 with the Anne Klein acquisition. Rapid deals followed: Joseph Abboud, Isaac Mizrahi, Joe's Jeans, Toys R Us, a 60% stake in Express, Lotto, Rag & Bone, and G-Star.
The September 2026 joint venture with G-III Apparel Group for majority control of Marc Jacobs is the brand's most prominent transaction, moving WHP into luxury fashion.
What does WHP Global do?
WHP Global acquires consumer brands and licenses them to operating partners. It earns royalties and fees while partners handle manufacturing, distribution, and retail.
Is WHP Global publicly traded?
No. WHP is privately held by founder Yehuda Shmidman, management, and investors including Oaktree, Ares, and BlackRock.
Who founded WHP Global?
Yehuda Shmidman founded the company in New York in 2019 with backing from Oaktree Capital. He previously ran Sequential Brands Group.
Where is WHP Global headquartered?
WHP Global is headquartered in New York City.
What brands does WHP Global own?
WHP owns or controls Toys R Us, Babies R Us, Express, Anne Klein, Joseph Abboud, Joe's Jeans, Isaac Mizrahi, Lotto, Vera Wang, Rag & Bone, G-Star, Bonobos, Warners, and a majority of Marc Jacobs through a September 2026 joint venture.
Did WHP Global buy Marc Jacobs?
WHP Global closed a joint venture with G-III Apparel Group in September 2026 that gives it majority control of the Marc Jacobs brand, ending the brand's long ownership by LVMH.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| G Iii Apparel Group | United States | 1956 | Mass market | Global | All Genders |
Market Positioning: WHP Global competes with 1 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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