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2026 Who Brands. All information is provided for educational purposes. Brand names and logos are trademarks of their respective owners.

  1. Home
  2. Brands
  3. Retail & E-commerce
  4. WHP Global
WHP Global logo
Retail & E-commerce

Who Owns WHP Global?

WHP Global is the operating brand of WHP Global, the New York brand management company founded by Yehuda Shmidman in 2019. The brand appears on licensing deals and brand acquisitions across a portfolio generating more than $8.5 billion in annual retail sales.

Parent Company

WHP Global

Founded

2019

Status

Private

Headquarters

New York, New York, United States

GlobalOfficial Website

Who Owns WHP Global?

  • Parent Company: WHP Global
  • Ownership Type: Wholly owned
  • Company Type: Privately Held
BrandParent CompanyOwnership Type
WHP GlobalWHP GlobalWholly owned

History of WHP Global

  • Founded: 2019
  • Founders: Yehuda Shmidman

Shmidman launched the brand in 2019 with the Anne Klein acquisition. Rapid deals followed: Joseph Abboud, Isaac Mizrahi, Joe's Jeans, Toys R Us, a 60% stake in Express, Lotto, Rag & Bone, and G-Star.

The September 2026 joint venture with G-III Apparel Group for majority control of Marc Jacobs is the brand's most prominent transaction, moving WHP into luxury fashion.

About WHP Global

What does WHP Global do?

WHP Global acquires consumer brands and licenses them to operating partners. It earns royalties and fees while partners handle manufacturing, distribution, and retail.

Is WHP Global publicly traded?

No. WHP is privately held by founder Yehuda Shmidman, management, and investors including Oaktree, Ares, and BlackRock.

Who founded WHP Global?

Yehuda Shmidman founded the company in New York in 2019 with backing from Oaktree Capital. He previously ran Sequential Brands Group.

Where is WHP Global headquartered?

WHP Global is headquartered in New York City.

What brands does WHP Global own?

WHP owns or controls Toys R Us, Babies R Us, Express, Anne Klein, Joseph Abboud, Joe's Jeans, Isaac Mizrahi, Lotto, Vera Wang, Rag & Bone, G-Star, Bonobos, Warners, and a majority of Marc Jacobs through a September 2026 joint venture.

Did WHP Global buy Marc Jacobs?

WHP Global closed a joint venture with G-III Apparel Group in September 2026 that gives it majority control of the Marc Jacobs brand, ending the brand's long ownership by LVMH.

  • Founded: 2019
  • Headquarters: New York, New York, United States
  • Company Type: Privately Held

Visit WHP Global website

View full company profile for WHP Global

Where Is WHP Global Made / Based?

  • Headquarters: New York, New York, United States

WHP Global Categories & Tags

Brand ManagementLicensingConsumer BrandsRetail

WHP Global Ownership: Pros & Cons

Advantages

  • +High-margin licensing economics
  • +Diversified consumer portfolio
  • +Institutional backing enables deal speed

Considerations

  • -Dependent on licensee and retail partner execution
  • -Crowded market for brand acquisitions
  • -Brand risk concentrated in distressed retail assets

Frequently Asked Questions About WHP Global

Sources & Further Reading

  • WHP Global,
  • WHP Global company profile, /companies/whp-global

Competitors to WHP Global

These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.

BrandParent CompanyCountryFoundedMarket PositionPrimary MarketGender Target
G-III Apparel GroupG-III Apparel Group
G Iii Apparel Group
United States
1956
Mass marketGlobalAll Genders

Learn More About Competitors

G-III Apparel GroupFashion Apparel

G-III Apparel Group

Owned by G-III Apparel Group, Ltd.

Fashion company brand covering owned labels including DKNY, Donna Karan, Karl Lagerfeld, and Vilebrequin, plus licensed fashion names.

fashionapparellicensing

Competitive Analysis

Market Positioning: WHP Global competes with 1 brands in the same categories, ranging from mass market to luxury positioning.

Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.

Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.

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American convenience store chain known for made-from-scratch pizza, operating approximately 2,950 stores across 19 states and headquartered in Ankeny, Iowa.

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Casey's General Stores operates independently without a large parent corporation.

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The flagship home improvement retail brand of Lowe's Companies, operating 1,750-plus stores as the second-largest home improvement retailer in the United States.

home-improvementretailhardware
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Lowe's operates independently without a large parent corporation.

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Owned by Macy's, Inc.

America's largest department store brand, founded in 1858, operating approximately 430 stores and the flagship Herald Square location.

department-storeretailfashion
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Macy's operates independently without a large parent corporation.

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Last reviewed: October 1, 2026 · Reviewed by Who Brands Editorial Team