Who Owns WalkMe?
WalkMe is owned by SAP SE, the German enterprise software group listed on the Frankfurt Stock Exchange and NYSE under ticker SAP. SAP completed its $1.5 billion acquisition of WalkMe in September 2024, and WalkMe operates today as a product line inside SAP's business technology platform.
WalkMe Timeline
GlobalOfficial Website
Who Owns WalkMe?
- Parent Company: SAP SE
- Ownership Type: Wholly owned
- Acquisition Year: 2024
- Company Type: Publicly Traded
- Stock Ticker: Frankfurt Stock Exchange (DAX); NYSE ADR: SAP
| Brand | Parent Company | Ownership Type |
|---|---|---|
| WalkMe | SAP SE | Wholly owned |
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History of WalkMe
- Founded: 2011
- Founders: Dan Adika, Eyal Cohen, Rafi Sweary, Yuval Shalom Ozanna
- Acquired by SAP SE: 2024
Dan Adika, Eyal Cohen, Rafi Sweary, and Yuval Shalom Ozanna founded WalkMe in Tel Aviv in 2011. The founding insight was that enterprise software's biggest problem was not features but adoption: companies spent millions on applications their employees could not figure out how to use.
The product WalkMe built was the digital adoption platform: a layer that sits on top of any web application and provides on-screen guidance, walkthroughs, automation, and analytics that help users complete tasks without training. It essentially invented the category.
The startup raised venture capital through the 2010s and grew into the category leader, selling to enterprises trying to squeeze value out of their software investments. Its platform worked across any application, giving it reach beyond any single software vendor's ecosystem.
WalkMe went public on Nasdaq in June 2021 under ticker WKME at the peak of the software IPO market. The public years were difficult: growth slowed, losses continued, and the stock fell well below its IPO price as the market turned on unprofitable SaaS.
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SAP's September 2024 acquisition ended the independent public run. The $1.5 billion all-cash deal was modest by the standards of the company's earlier private valuations but provided SAP a category-defining product for its adoption problem and gave WalkMe distribution through SAP's enterprise base.
Inside SAP, WalkMe has been integrated into the business technology platform and positioned as the adoption layer for SAP's own applications and the broader enterprise software stack, a product line rather than a standalone company.
About SAP SE
Who owns SAP?
Public shareholders own SAP broadly. Founder Dietmar Hopp holds the largest individual stake at roughly 5 to 6 percent; BlackRock and other institutions hold large index positions.
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Is SAP publicly traded?
Yes. It trades on the Frankfurt Stock Exchange under ticker SAP, a DAX 40 component, and as a NYSE ADR under the same ticker.
Where is SAP headquartered?
Walldorf, Baden-Wurttemberg, Germany, in the Rhine-Neckar region southwest of Frankfurt.
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What does SAP make?
Enterprise application software: ERP (S/4HANA Cloud), human capital management (SuccessFactors), procurement (Ariba), travel and expense (Concur), and AI-powered business software (Joule).
How does SAP make money?
Cloud subscriptions are now the growth engine at roughly two-thirds of revenue, supplemented by declining software licenses and maintenance plus consulting services.
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Who is the CEO of SAP?
Christian Klein, who became sole CEO in 2020 at age 39, the youngest CEO in DAX history. Dominik Asam serves as CFO.
- Founded: 1972
- Headquarters: Walldorf, Baden-Wurttemberg, Germany
- Company Type: Publicly Traded
- Stock: Frankfurt Stock Exchange (DAX); NYSE ADR: SAP
- Revenue: 36.8 billion euros (FY2025)
- Employees: approximately 110,650
Where Is WalkMe Made / Based?
- Headquarters: San Francisco, California, USA
WalkMe Categories & Tags
WalkMe Sustainability & Ethics
WalkMe's product-level impact is efficiency: better software adoption means less wasted enterprise spending and less employee frustration, a modest but real productivity contribution.
As an SAP product line, it falls under the parent's ESG reporting, data protection, and responsible AI practices rather than maintaining an independent sustainability program.
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WalkMe Recalls & Controversies
WalkMe's public record is clean, with no notable controversies, recalls, or regulatory findings. Its challenges were business ones: slowing growth and public-market pressure during its Nasdaq years rather than scandal.
The acquisition itself was uncontroversial and welcomed as a logical fit, priced below earlier private valuations but providing a clean exit for investors and stability for the product.
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WalkMe Ownership: Pros & Cons
Advantages
- +Category-defining brand as the digital adoption pioneer
- +SAP's enterprise distribution reaches the world's largest software customers
- +Application-agnostic design works across any software stack
- +Product solves a real enterprise pain point in software adoption
- +SAP resources fund continued development and integration
Considerations
- -Lost independence and Nasdaq listing in the acquisition
- -SAP integration may compromise its cross-platform neutrality
- -Competes with free or bundled guidance from software vendors
- -Modest standalone growth was the reason it sold
- -Brand visibility may fade inside SAP's product catalog
Frequently Asked Questions About WalkMe
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Sources & Further Reading
Competitors to WalkMe
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Box | USA | 2005 | Premium | Global | All Genders | |
| Oracle | USA | 1977 | Mass market | Global | All Genders | |
| Salesforce | USA | 2000 | Market leader | Global | All Genders | |
| Salesforce | USA | 1999 | Market leader | Global | All Genders | |
| Salesforce | USA | 2009 | Market leader | Global | All Genders | |
| Servicenow | USA | 2004 | Mass market | Global | All Genders |
Learn More About Competitors
Technology SoftwareBox
Owned by Box, Inc.
Enterprise cloud content management platform founded in 2005, serving more than 100,000 paying organizations from Redwood City, California.
cloud-storageenterprise-softwarecontent-management
Technology SoftwareOracle
Owned by Oracle Corporation
Corporate brand of Oracle Corporation, the Austin-based enterprise software and cloud infrastructure company founded in 1977, with FY2026 revenue of $67.4 billion.
enterprise-softwareclouddatabase
Technology SoftwareSales Cloud
Owned by Salesforce, Inc.
Sales automation and CRM application of Salesforce, Inc. (NYSE: CRM), providing lead management, opportunity tracking, forecasting, and AI-powered selling tools.
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Technology SoftwareSalesforce Platform
Owned by Salesforce, Inc.
Core customer relationship management platform of Salesforce, Inc. (NYSE: CRM), the cloud software company founded in 1999 and headquartered in San Francisco.
crmsaascloud-computing
Technology SoftwareService Cloud
Owned by Salesforce, Inc.
Customer service and support platform of Salesforce, Inc. (NYSE: CRM), providing case management, omnichannel support, field service, and AI-powered service agents.
customer-servicesaascontact-center
Technology SoftwareServiceNow
Owned by ServiceNow, Inc.
Enterprise cloud platform brand of ServiceNow, Inc. (NYSE: NOW) for workflow automation, IT service management, and agentic AI.
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Competitive Analysis
Market Positioning: WalkMe competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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Independent Alternatives to WalkMe
Looking for brands with different ownership structures? These similar brands are not owned by SAP SE, giving you alternative choices that support different corporate structures.
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analyticsdata-preparationautomation
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Alteryx is privately owned, unlike WalkMe which is under a publicly traded parent company.
Technology SoftwareCalendly
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Calendly is privately owned, unlike WalkMe which is under a publicly traded parent company.
Technology SoftwareCulture Amp
Owned by Culture Amp Pty Ltd
Employee experience software brand of Culture Amp Pty Ltd, the Melbourne-based venture-backed company used by more than 6,000 organizations.
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Culture Amp is privately owned, unlike WalkMe which is under a publicly traded parent company.
Technology SoftwareDatabricks
Owned by Databricks, Inc.
Data and AI platform brand behind the Lakehouse architecture, operated by Databricks, Inc. of San Francisco.
data-platformartificial-intelligencelakehouse
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Databricks is privately owned, unlike WalkMe which is under a publicly traded parent company.
Technology SoftwareDataminr
Owned by Dataminr, Inc.
Real-time AI event, threat, and risk intelligence platform used by corporations, governments, defense agencies, and newsrooms worldwide.
artificial-intelligencereal-time-intelligencethreat-detection
Privately Owned
Dataminr is privately owned, unlike WalkMe which is under a publicly traded parent company.
SAP SE Stock Information
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Jobs at SAP SE
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