
Alteryx is the analytics automation brand of Alteryx, Inc., a privately held software company headquartered in Irvine, California. Founded in 1997 as SRC, the company pioneered self-service data preparation through Alteryx Designer and now markets the Alteryx One platform for enterprise AI. Clearlake Capital and Insight Partners took the company private in March 2024 for $4.4 billion.
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Alteryx | Alteryx, Inc. | Wholly owned |
Dean Stoecker, Olivia Duane Adams, and Ned Harding founded SRC, LLC in Irvine in 1997. The original business built spatial analytics and demographic data products for retail site selection, a niche that taught the founders how painful data preparation was for analysts.
SRC's core tool evolved into a drag-and-drop workflow designer that let analysts blend, clean, and analyze data without code. The company renamed itself Alteryx in 2010, matching the product name as the platform broadened beyond spatial analytics.
Alteryx Designer became a cult product among business analysts: expensive per seat, but capable of replacing weeks of SQL work. Revenue compounded through the 2010s, and the March 2017 IPO was one of the year's better enterprise debuts, valuing the company near $900 million at listing and much more later.
Trouble built slowly. Cloud-native rivals chipped at the installed base, the company's own cloud transition lagged, and founder Stoecker cycled through CEO changes, including a stint as executive chairman. Growth decelerated hard into 2023.
Clearlake and Insight announced their $4.4 billion take-private in December 2023 and closed in March 2024. The new owners installed MacMillan as CEO at the end of 2024 and repositioned Alteryx as an "AI data clearinghouse": the governed business-logic layer between enterprise data and AI models. Alteryx One, launched in 2025, unified the product line under a single capacity-priced platform.
What does Alteryx do?
Alteryx sells an analytics automation platform used to prepare, blend, and analyze enterprise data. Its Alteryx One product unifies workflow automation, cloud analytics, machine learning, and governance, marketed as a business logic and AI data layer for enterprises.
Who owns Alteryx?
Private equity firms Clearlake Capital Group and Insight Partners jointly control the company following a $4.4 billion take-private completed in March 2024 at $48.25 per share.
Is Alteryx publicly traded?
No. The company traded on the NYSE as AYX from March 2017 until the buyout closed in March 2024. It no longer reports quarterly results publicly.
Who founded Alteryx?
Dean Stoecker, Olivia Duane Adams, and Ned Harding founded the company in 1997 in Irvine, California as SRC, LLC. Stoecker led it for 27 years before Andy MacMillan took over as CEO in December 2024.
Where is Alteryx headquartered?
Alteryx is headquartered in Irvine, California, with additional major offices in Colorado and international operations in Europe and Asia.
What is Alteryx One?
Alteryx One is the unified platform launched in 2025 that combines Designer workflows, cloud analytics, governance, and AI capabilities under capacity-based pricing. It is central to the company's repositioning as the governed data layer for enterprise AI.
The company's main public controversy is the buyout itself. Former shareholders sued in Delaware, alleging the $4.4 billion sale process shortchanged public investors; the Court of Chancery dismissed the case in September 2026, clearing the deal of fiduciary breach claims.
The November 2025 dividend recapitalization, a $2.4 billion borrowing partly funding a payout to the PE owners, drew typical leverage criticism in debt-market coverage. Workforce reductions also ran through the private-era transition as the company restructured for the Alteryx One model.
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Market Positioning: Alteryx competes with 3 brands in the same categories, ranging from mass market to luxury positioning.
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