
Vlasic is the pickles brand of Conagra Brands, Inc. (NYSE: CAG), a publicly traded food company headquartered in Chicago, Illinois. Founded in 1942 in Detroit by the Vlasic family, the brand is the leading US pickle name, known for its stork mascot.
Parent Company
Founded
1942
Status
Publicly Traded
Headquarters
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Vlasic | Conagra Brands, Inc. | Brand division |
Frank Vlasic, whose Polish immigrant family ran a Detroit creamery, founded the pickle business in 1942, expanding from the family's horseradish and pickle products into national distribution.
The brand's stork mascot and "crunch" positioning made it the dominant US pickle name through the second half of the twentieth century.
Vlasic passed through Campbell Soup and Pinnacle Foods ownership before Conagra's 2018 Pinnacle acquisition brought it into the current portfolio.
What does Conagra Brands own?
Conagra Brands owns approximately 25 packaged food brands across frozen meals, frozen vegetables, shelf-stable grocery, meat snacks, and dairy. Its most recognized brands include Healthy Choice, Birds Eye, Slim Jim, Duncan Hines, Hunt's, Orville Redenbacher's, Marie Callender's, Banquet, Vlasic, and Reddi-Wip. The company acquired many of these brands through acquisitions, most notably the $10.9 billion Pinnacle Foods deal in 2018.
Is Conagra Brands publicly traded?
Yes, Conagra Brands trades on the New York Stock Exchange under ticker CAG. The company has been publicly traded for decades and has approximately 478 million shares outstanding. Major institutional shareholders include Vanguard Group, BlackRock, and State Street. No single shareholder holds a controlling stake.
Who founded Conagra Brands?
Conagra was founded in 1919 as Nebraska Consolidated Mills in Grand Island, Nebraska by Frank Little, Lahman H. Baldridge, and Alva Kinney. The company was originally a flour milling operation. It was renamed ConAgra, Inc. in 1971 and later rebranded as Conagra Brands in 2018 following the Pinnacle Foods acquisition.
Where is Conagra Brands headquartered?
Conagra Brands is headquartered in Chicago, Illinois, USA. The company's corporate offices house its executive team, marketing, finance, and administrative functions. Conagra moved its headquarters to Chicago from Omaha, Nebraska in 2016 as part of its transformation under then-CEO Sean Connolly.
How many brands does Conagra Brands own?
Conagra Brands owns approximately 25 brands across its four business segments. The exact count fluctuates as the company acquires and divests brands. Its largest brands by revenue are Birds Eye, Healthy Choice, Slim Jim, and Hunt's. The company does not publicly disclose individual brand revenue figures.
Who owns Conagra Brands?
Conagra Brands is a publicly traded corporation owned by its shareholders. Ownership is broadly distributed among institutional investors, mutual funds, and individual shareholders. No single shareholder or family holds a controlling stake. The company is governed by a board of directors elected by shareholders, with John Brase serving as president and CEO as of July 2026.
What is Conagra Brands' revenue?
Conagra Brands reported net sales of approximately $11.3 billion for fiscal year 2026 (ended May 31, 2026), a decrease of 2.9% from the prior year. The company generated adjusted EPS of $1.72 and free cash flow of $979 million. For FY2027, Conagra projects organic net sales to decline 1% to 3%.
No defining controversies are on record for the brand.
No direct competitors found in the same category. This could be because Vlasicoperates in a unique market segment or we're still building our competitor database.
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