Who Owns Vistaprint?

Robert Keane founded the company in Paris in 1995 under the name Bonne Impression. The original business sold desktop publishing software and pre-printed specialty papers to small businesses, marketing brochure and business card production as something a company could do from its own laser printer.

In 1999 the company moved its business to the internet and renamed itself Vistaprint, pivoting to online ordering of printed marketing materials. The model was mass customization: aggregate thousands of small orders for business cards, flyers, and stationery, batch them into efficient print runs, and undercut local print shops on price. This made professional printing accessible to businesses too small for traditional trade printers.

Vistaprint went public in 2005 on the Nasdaq under the ticker VPRT. Revenue grew from $0.2 billion in fiscal 2006 to $3.7 billion in fiscal 2026. Along the way the company expanded from business cards into signage, promotional products, apparel, packaging, and photo merchandise, and opened large-scale manufacturing operations, notably its Venlo, Netherlands plant and Canadian production facilities.

As the group acquired other print businesses, the parent company needed a name distinct from its biggest brand. In 2014 it renamed itself Cimpress, keeping Vistaprint as the name of the flagship. The brand later added digital services including VistaCreate for DIY design and website tools, expanding from a print shop into a broader small business marketing platform.

In 2026 Cimpress announced a strategic partnership with Canva that puts Vistaprint-branded print products inside the Canva design platform. Initial products launched in Canada and the US, expanding to more than 25 countries by September 2026, letting a user go from a design prompt to a professionally produced Vistaprint product without leaving Canva.