
Imperfect Foods is a wholly owned subsidiary of Misfits Market, Inc., the online grocery company that acquired it in September 2022. Founded in 2015 in San Francisco as Imperfect Produce by Ben Simon, Ben Chesler, and Ron Clark, the brand pioneered surplus and "ugly" produce delivery. It continues to operate under its own name and website as part of the Misfits Market family of brands.
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Imperfect Foods | Misfits Market, Inc. | Wholly owned |
Ben Simon and Ben Chesler built the Food Recovery Network as undergraduates in 2011, rescuing surplus dining hall food from college campuses. Together with Ron Clark, a veteran of California food bank sourcing, they launched Imperfect Produce in the San Francisco Bay Area in the summer of 2015, selling weekly boxes of cosmetically flawed fruits and vegetables at roughly 30 percent below grocery prices.
The concept rode two trends at once: subscription e-commerce and consumer interest in food waste. Venture funding followed, and the service expanded from produce into dairy, meat, seafood, and pantry goods. In 2019 the company rebranded from Imperfect Produce to Imperfect Foods to reflect the wider assortment.
Leadership churned during the same period. Simon stepped down as CEO in 2019 for health reasons, Chesler served as interim chief, and Philip Behn, a former Walmart executive, led the company from late 2019 to 2021 through aggressive expansion and subsequent layoffs. Steve Nave and then Dan Park steered the company into the September 2022 sale to Misfits Market, by which point Imperfect had raised roughly $140 million in venture funding and built a national delivery footprint.
Integration after the acquisition took about a year. Misfits merged technology stacks, combined supply chains, unified loyalty programs in August 2023, and consolidated private label products under the Odds & Ends brand. The Imperfect Foods name and website survived as a customer-facing brand rather than being retired.
What does Misfits Market own?
Misfits Market owns two consumer grocery platforms, Misfits Market and Imperfect Foods, plus the Odds & Ends private label. It also operates an owned fulfillment and cold-storage network serving both brands and outside customers.
Is Misfits Market publicly traded?
No. It is a private, venture-backed company last valued at roughly $2 billion in September 2021. There is no stock listing and no announced IPO.
Who founded Misfits Market?
Abhi Ramesh founded the company in 2018 in the Philadelphia area and remains chairman and CEO. He previously worked in finance and health technology before starting the business from an incubator apartment.
Where is Misfits Market headquartered?
The company is headquartered in Delanco, New Jersey, with fulfillment operations including a major cold-storage facility in the Baltimore area and offices historically in Pennsauken and Clackamas.
Who owns Misfits Market?
Founder Abhi Ramesh, company employees, and venture investors including Accel, D1 Capital, Valor Equity Partners, Greenoaks, and SoftBank Vision Fund 2 own the company. No single outside investor has operating control.
What happened to Imperfect Foods?
Misfits Market acquired Imperfect Foods in September 2022 for undisclosed terms. The brand still operates under its own name and website as part of the Misfits Market family, with accounts, loyalty, and fulfillment now shared between the two platforms.
Food waste reduction is the brand's founding purpose, not a marketing layer. The model sources produce rejected for cosmetic reasons, short-dated packaged goods, and surplus inventory, diverting it from landfill to paying customers. Parent Misfits Market reports the combined operation rescues an average of 500,000 pounds of food per week.
Imperfect Foods was a Certified B Corporation before the acquisition, reflecting verified social and environmental standards. Certification status under B Lab transfers and re-assessment should be confirmed for the current period; the mission focus remains documented through the parent company's reporting. The brand does not hold organic certification across its assortment, which mixes conventional, rescued, and certified-organic items.
The brand's challenges have been business-model rather than ethical. Customers periodically complained that rescued produce was sometimes no cheaper than supermarket equivalents, a criticism that dogged both Imperfect and Misfits as assortment shifted toward conventional groceries. Philip Behn's expansion-era leadership produced layoffs before the 2022 sale, and the merged company closed warehouses, including the Clackamas, Oregon fulfillment center at the end of 2024 with 64 positions affected, as it consolidated operations. No product safety recalls or regulatory actions have been reported.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Amazon | USA | 2007 | Mass market | United states | All Genders |
Market Positioning: Imperfect Foods competes with 1 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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