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  4. Viagra
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Healthcare & Pharmaceuticals

Who Owns Viagra?

Viagra is owned by Viatris Inc. (NASDAQ: VTRS), a publicly traded global pharmaceutical company formed in November 2020 through the combination of Pfizer's Upjohn division and Mylan N.V. Viagra is the brand name for sildenafil citrate, the first oral treatment approved by the FDA for erectile dysfunction, receiving approval on March 27, 1998. Pfizer transferred Viagra to the Upjohn spinoff in 2020. Viatris is headquartered in Canonsburg, Pennsylvania.

Parent Company

Viatris Inc.

Acquired

2020

Status

Publicly Traded

Headquarters

Canonsburg, Pennsylvania, USA

Viagra Timeline

1998

Viagra

Founded by Pfizer

Founded
2020
Acquired by Viatris Inc.

Viatris Inc. acquired Viagra

Acquired
premiumpremiumGlobalmenssustainable manufacturingpatient access programsOfficial Website

Who Owns Viagra?

  • Parent Company: Viatris Inc.
  • Ownership Type: Wholly owned
  • Acquisition Year: 2020
  • Company Type: Publicly Traded
  • Stock Ticker: Nasdaq: VTRS
BrandParent CompanyOwnership Type
ViagraViatris Inc.Wholly owned

Where to Buy

Disclosure: We may earn commission from purchases
AmazonViagra on Amazon

History of Viagra

  • Founded: 1998
  • Founders: Pfizer
  • Acquired by Viatris Inc.: 2020

Viagra's development began as an accidental discovery during Pfizer's research into cardiovascular treatments. In the late 1980s, Pfizer researchers were investigating sildenafil as a potential treatment for hypertension and angina pectoris, a form of chest pain caused by reduced blood flow to the heart. Sildenafil works by inhibiting phosphodiesterase type 5 (PDE5), an enzyme that regulates blood flow in the walls of arteries.

Clinical trials for sildenafil as a cardiovascular treatment showed modest results for angina, but trial participants reported an unexpected side effect: improved erections. Pfizer researchers recognized the potential significance of this finding and redirected the drug's development toward erectile dysfunction, a condition that affected tens of millions of men worldwide but had no effective oral treatment at the time.

The primary treatment options for erectile dysfunction before Viagra were invasive, including penile injections of alprostadil, vacuum erection devices, and penile implants. An effective, convenient oral medication represented a significant unmet medical need, and Pfizer invested in the clinical trials necessary to demonstrate sildenafil's efficacy and safety for erectile dysfunction.

Viagra received FDA approval on March 27, 1998, becoming the first oral treatment approved in the United States for erectile dysfunction. The approval was based on clinical trials demonstrating that sildenafil significantly improved erectile function compared to placebo in men with erectile dysfunction of various causes, including psychological, organic, and mixed etiology.

The commercial launch of Viagra in 1998 was one of the most successful pharmaceutical product launches in history. The drug generated $788 million in sales in its first year on the market and quickly became a cultural phenomenon, with widespread media coverage and public discussion of erectile dysfunction that had previously been a taboo subject. Viagra's launch is credited with destigmatizing erectile dysfunction and encouraging men to seek treatment.

Annual Viagra sales peaked at approximately $2 billion in the mid-2000s, making it one of Pfizer's top-selling products. The drug's commercial success attracted competitors, and the FDA approved tadalafil (Cialis, developed by Eli Lilly) in 2003 and vardenafil (Levitra, developed by Bayer and GlaxoSmithKline) in 2003, creating a competitive erectile dysfunction market.

Pfizer's U.S. patent on sildenafil for erectile dysfunction expired in December 2017, allowing generic manufacturers to enter the market with generic sildenafil. The entry of generic competition significantly reduced Viagra's U.S. market share and revenue, as generic sildenafil became available at a fraction of the cost of branded Viagra. Pfizer had previously launched its own authorized generic version of Viagra in 2017 to capture some of the generic market.

In 2019, Pfizer announced that it would spin off its Upjohn division, which contained its off-patent branded and generic medicines including Viagra, Lipitor, Celebrex, and Lyrica, and combine it with Mylan N.V. to form a new company. The transaction was completed on November 16, 2020, when Viatris began trading on the NASDAQ. Viagra became a Viatris product at that point, ending more than two decades of Pfizer ownership.

Under Viatris's ownership, Viagra continues to be sold as a branded product in markets where brand recognition and physician preference support premium pricing over generic sildenafil. Viatris also markets generic sildenafil in markets where the patent has expired.

About Viatris Inc.

What does Viatris own?
Viatris owns the Lipitor, Viagra, Xanax, and Eliquis brands, along with a portfolio of over 1,400 approved generic molecules across cardiovascular, respiratory, central nervous system, oncology, immunology, and other therapeutic areas. The company also has a pipeline of complex generics and biosimilars. Its product portfolio was formed through the merger of Upjohn (Pfizer's legacy brand-name drug business) and Mylan (a global generic pharmaceutical company).

Is Viatris publicly traded?
Yes, Viatris Inc. is publicly traded on the Nasdaq stock exchange under ticker VTRS. The company has a dispersed shareholder base with institutional investors holding the majority of shares. Pfizer distributed its Viatris shares to Pfizer shareholders in 2021 and no longer holds a significant ownership stake. Viatris returned more than $1 billion to shareholders in 2025 through share repurchases and dividends.

Who founded Viatris?
Viatris was not founded by individuals. It was created in November 2020 through the merger of Upjohn, a division of Pfizer that held legacy brand-name drugs, and Mylan, a global generic pharmaceutical company founded in 1961 in White Sulphur Springs, West Virginia. The merger combined Upjohn's brand-name portfolio with Mylan's generic manufacturing capabilities to form a new company focused on providing access to affordable medicines.

Where is Viatris headquartered?
Viatris is headquartered in Canonsburg, Pennsylvania, USA. The company maintains its corporate offices in Pennsylvania and operates manufacturing facilities, distribution centers, and sales offices across the world. Its manufacturing network includes facilities in the United States, India, Europe, and China.

How many brands does Viatris own?
Viatris owns four key brand-name medicines: Lipitor, Viagra, Xanax, and Eliquis. The company also owns a portfolio of over 1,400 approved generic molecules across multiple therapeutic areas. In 2025, the company generated approximately $324 million in new product revenues and expects $450 million to $550 million in new product revenues in 2026 from its pipeline of generic and complex generic products.

Who owns Viatris?
Viatris is a publicly traded company with a dispersed shareholder base. Institutional investors, including mutual funds and investment firms, hold the majority of shares. No single shareholder has controlling ownership. Pfizer, the former parent of Upjohn, distributed its Viatris shares to Pfizer shareholders in 2021 and no longer holds a significant stake. The company is governed by a board of directors with independent representation.

What are Viatris's largest brands?
Lipitor and Viagra are Viatris's most recognizable brand-name products. Lipitor is a cholesterol-lowering statin medication originally developed by Pfizer. Viagra is an erectile dysfunction medication also originally developed by Pfizer. Xanax, an anti-anxiety medication, and Eliquis, an anticoagulant, are the company's other major brand-name products. Together, these brands contribute to the Developed Markets segment, which generated $8.5 billion in revenue in 2025.

  • Founded: 2020
  • Headquarters: Canonsburg, Pennsylvania, USA
  • Company Type: Publicly Traded
  • Stock: Nasdaq: VTRS
  • Revenue: $14.3 billion (FY2025)
  • Employees: approximately 32,000

Visit Viatris Inc. website

View full company profile for Viatris Inc.

Where Is Viagra Made / Based?

  • Headquarters: Canonsburg, Pennsylvania, USA
  • Manufacturing / Operations: United States, Ireland, United Kingdom, India

Viagra Categories & Tags

Erectile DysfunctionMens HealthPrescriptionSildenafilSexual Health

Viagra Sustainability & Ethics

Viagra's sustainability practices operate within Viatris's global sustainability framework, which focuses on environmental stewardship, reliable supply, patient access, and ethical governance.

Climate Targets: Viatris has set Science Based Targets to reduce absolute scope 1 and 2 greenhouse gas emissions by 42% and scope 3 emissions by 25% by 2030 from a 2020 baseline. Through the end of 2025, the company achieved a 17% reduction in scope 1 and 2 emissions and a 36% reduction in scope 3 emissions, exceeding its scope 3 target. Viatris's Sandwich, UK facility transitioned to 100% renewable energy in 2025.

Zero Waste to Landfill: Viatris achieved zero waste to landfill status at 17 sites across its network as of 2025, exceeding its target of a 50% increase in ZWL locations by 2030. All manufacturing and packaging operations in Europe achieved ZWL status, including facilities in France, Hungary, Germany, and Ireland.

Patient Access Programs: Viatris operates patient access programs for Viagra and other medications to ensure patients can access treatments regardless of their ability to pay. These programs include financial assistance, copay support, and patient education services. Viatris supplied high-quality medicines to approximately 1 billion patients worldwide in 2024.

Supply Chain Responsibility: Viatris maintains responsible supply chain practices for Viagra, including quality assurance agreements with suppliers, ethical sourcing of raw materials, and temperature-controlled logistics. The company's supply chain management includes environmental considerations and social responsibility standards for all suppliers.

Sustainability Recognition: Viatris was named to TIME's World's Most Sustainable Companies 2026 list and Newsweek's World's Greenest Companies list, reflecting its commitment to responsible operations while building sustainable access to medicines at scale.

Awards & Recognition

Viagra has received recognition within the pharmaceutical and medical communities for its innovation in men's health treatment and its cultural impact on sexual health discourse.

  • FDA First Approval (1998): Viagra's FDA approval on March 27, 1998, as the first oral erectile dysfunction treatment was recognized as a landmark in pharmaceutical innovation. The approval addressed the limitations of existing invasive treatments and provided a convenient oral option for millions of men
  • PDE5 Inhibitor Pioneer: Viagra's development as the first oral PDE5 inhibitor has been recognized by pharmaceutical and medical organizations as an innovative approach to men's health treatment, advancing the science of sexual health medicine
  • Cultural Impact: Viagra's role in destigmatizing discussions about erectile dysfunction and sexual health has been recognized by social science and medical humanities organizations. The drug's launch in 1998 generated $788 million in first-year sales and became a cultural phenomenon
  • Patient Safety Track Record: Viagra's established safety profile, with more than 25 years of post-approval data from tens of millions of patients, has been recognized by patient safety organizations. The drug's long safety record demonstrates excellence in pharmaceutical post-marketing surveillance
  • PAH Dose Expansion (2024): The FDA updated sildenafil labeling for pulmonary arterial hypertension in 2024 based on a multicenter study, allowing dose titration to 80 mg three times daily and withdrawing the 5 mg dose recommendation. This regulatory update expanded the therapeutic options for PAH patients

Viagra Recalls & Controversies

Viagra has maintained a strong safety profile since its 1998 approval, though the brand and its parent company have faced challenges related to manufacturing quality, counterfeit products, and market competition.

FDA Warning Letter for Indore Facility (December 2024): The FDA issued a warning letter to Viatris on December 19, 2024, following an inspection of its Mylan Laboratories Limited facility in Indore, India, from June 14 to 26, 2024. The FDA cited significant violations of Current Good Manufacturing Practice regulations, including poor quality control, data integrity issues, and inadequate handling of manufacturing errors. The FDA restricted imports of 11 products from the facility into the United States, with conditional exceptions for four products based on shortage concerns. Viatris implemented a comprehensive remediation plan and engaged third-party consultants. The Indore facility does not manufacture Viagra, but the warning letter affected Viatris's broader manufacturing operations and 2025 financial guidance by approximately $500 million in lost revenue.

Counterfeit Products: Viagra faces ongoing challenges with counterfeit products sold through unauthorized online channels. In February 2026, the FDA warned consumers about multiple products including Fantasy Aphrodisiac Chocolate, Boner Bears Chocolate Bars, and LOVION Chocolate with Ginseng, all found to contain undeclared sildenafil. In January 2026, Health Canada seized counterfeit Viagra and Cialis from Bitco Distribution in Mississauga, Ontario. In February 2026, the DEA announced Operation Meltdown, shutting down over 200 illegal online pharmacies tied to an India-based organization. These counterfeit products pose significant safety risks to patients and enforcement challenges for Viatris and regulatory agencies.

Generic Competition Impact: The expiry of Viagra's U.S. patent in 2017 and the subsequent availability of generic sildenafil from over 15 manufacturers at a fraction of the cost of branded Viagra significantly reduced the brand's U.S. market share. Generic sildenafil captured the majority of sildenafil prescriptions in the United States. Branded Viagra's 2025 net sales of $408.2 million represent a fraction of the peak sales of approximately $2 billion in the mid-2000s.

Viatris Enterprise-Wide Strategic Review (2026): In February 2026, Viatris announced the results of its enterprise-wide strategic review, including a global workforce reduction of up to 10% over three years and restructuring charges of $700 million to $850 million. While this restructuring affects Viatris's overall operations rather than Viagra specifically, it creates uncertainty about long-term commercial investment in individual branded products.

Insurance Coverage Variability: Insurance coverage for Viagra varies significantly across different healthcare systems and insurance plans, creating access barriers for some patients. This coverage variability reflects broader healthcare policy and insurance industry practices rather than issues specific to Viagra.

Brands Owned by Viatris Inc.

EliquisHealthcare Pharmaceuticals

Eliquis

Owned by Viatris Inc.

Prescription anticoagulant medication (apixaban) for preventing blood clots and stroke in patients with atrial fibrillation. Co-developed and co-marketed by Bristol-Myers Squibb and Pfizer. One of the highest-grossing pharmaceutical products globally with $14.4 billion in 2025 sales.

cardiovascularanticoagulantblood-thinner
LipitorHealthcare Pharmaceuticals

Lipitor

Owned by Viatris Inc.

Brand name for atorvastatin, the world's best-selling prescription drug from 1996 to 2012, generating over $125 billion in cumulative sales. Originally developed by Parke-Davis and acquired by Pfizer in 2000. Now owned by Viatris Inc. (NASDAQ: VTRS) since November 2020. FY2025 net sales of $1.55 billion.

cardiovascularcholesterolstatin
View all brands owned by Viatris Inc.

Viagra Ownership: Pros & Cons

Advantages

  • +Viagra's brand recognition, built over more than 25 years since its 1998 FDA approval, provides consumer awareness and physician familiarity that generic sildenafil products cannot replicate
  • +Viatris's global manufacturing and distribution infrastructure provides Viagra with supply chain capabilities across more than 165 countries
  • +Sildenafil's established clinical track record, with more than 25 years of post-approval safety and efficacy data from tens of millions of patients, provides physicians and patients with confidence in the drug's safety profile
  • +The erectile dysfunction market continues to grow as awareness increases and the global population ages, with the sildenafil drug market projected to reach $6.41 billion by 2035
  • +Viagra net sales grew from $395.6 million in 2024 to $408.2 million in 2025, indicating continued branded demand particularly in Greater China and emerging markets

Considerations

  • -Generic sildenafil, available from over 15 manufacturers at a fraction of the cost of branded Viagra, has captured the majority of sildenafil prescriptions in the United States and other markets where the patent has expired
  • -Viatris's enterprise-wide strategic review and 10% workforce reduction create uncertainty about long-term commercial investment in individual branded products including Viagra
  • -Competition from tadalafil (Cialis and generic), which many patients prefer due to its longer duration of action (up to 36 hours), limits Viagra's market share among patients who prioritize spontaneity
  • -The availability of generic sildenafil at very low cost has reduced the price premium that branded Viagra can command in price-sensitive markets
  • -Counterfeit products containing undeclared sildenafil continue to create enforcement challenges and potential reputational risks for the legitimate Viagra brand

Frequently Asked Questions About Viagra

Sources & Further Reading

  • [Viatris Official Website](
  • [Viagra Official Website](
  • [Viatris 2025 Annual Results (February 2026)](
  • [Viatris Enterprise-Wide Strategic Review (February 2026)](
  • [FDA Warning Letter to Viatris Indore Facility (December 2024)](
  • [Viatris Environmental Stewardship](
  • [NASDAQ: Viatris (VTRS)](
  • [SEC EDGAR: Viatris Filings](
  • [FDA Viagra Approval Information](
  • [Sildenafil Drug Market Report (Mordor Intelligence)](
  • [FDA Counterfeit Product Warnings (2026)](
  • [DEA Operation Meltdown (February 2026)](

Competitors to Viagra

These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.

BrandParent CompanyCountryFoundedMarket PositionPrimary MarketGender Target
PropeciaPropecia
Organon
USA
1997
EstablishedGlobalAll Genders

Learn More About Competitors

PropeciaHealthcare Pharmaceuticals

Propecia

Owned by Organon & Co.

Prescription finasteride 1mg tablet for treating male pattern hair loss (androgenetic alopecia), originally developed by Merck and now owned by Organon.

dermatologyhair-lossmale-pattern-baldness

Competitive Analysis

Market Positioning: Viagra competes with 1 brands in the same categories, ranging from mass market to luxury positioning.

Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.

Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.

Independent Alternatives to Viagra

Looking for brands with different ownership structures? These similar brands are not owned by Viatris Inc., giving you alternative choices that support different corporate structures.

GE HealthCareHealthcare Pharmaceuticals

GE HealthCare

Owned by GE HealthCare Technologies Inc.

Independent publicly traded healthcare technology company spun off from General Electric in January 2023, providing medical imaging, diagnostics, and healthcare IT solutions globally.

healthcare-technologymedical-imagingdiagnostics
Publicly Traded

GE HealthCare operates independently without a large parent corporation.

PfizerHealthcare Pharmaceuticals

Pfizer

Owned by Pfizer Inc.

American multinational pharmaceutical corporation developing and manufacturing medicines, vaccines, and consumer healthcare products, one of the world's largest pharmaceutical companies.

pharmaceuticalvaccinesmedicines
Publicly Traded

Pfizer operates independently without a large parent corporation.

PhilipsHealthcare Pharmaceuticals

Philips

Owned by Koninklijke Philips N.V.

Health technology brand owned by Koninklijke Philips N.V., a publicly traded Dutch company listed on Euronext Amsterdam (PHIA). Covers medical imaging, patient monitoring, and personal health products.

healthcare-technologyelectronicsmedical-devices
Publicly Traded

Philips operates independently without a large parent corporation.

TirosintHealthcare Pharmaceuticals

Tirosint

Owned by IBSA Institut Biochimique S.A.

IBSA Institut Biochimique SA's branded levothyroxine softgel capsule (Tirosint) and liquid solution (Tirosint-SOL), FDA approved for hypothyroidism, formulated without dyes, gluten, lactose, alcohol, or sugar, providing an excipient-free alternative to conventional levothyroxine tablets for patients with sensitivities or absorption issues.

levothyroxinehypothyroidismthyroid
Privately Owned

Tirosint is privately owned, unlike Viagra which is under a publicly traded parent company.

AlconHealthcare Pharmaceuticals

Alcon

Owned by Alcon Inc.

Independent publicly traded global eye care company headquartered in Geneva, Switzerland, specializing in surgical equipment, contact lenses, and ophthalmic products. Spun off from Novartis in April 2019.

eye-carecontact-lensesophthalmic
Publicly Traded

Alcon operates independently without a large parent corporation.

HerbalifeHealthcare Pharmaceuticals

Herbalife

Owned by Herbalife Ltd.

Global nutrition and weight-management brand owned by Herbalife Ltd. and sold through independent distributors in more than 90 markets.

nutritiondietary-supplementsweight-management
Publicly Traded

Herbalife operates independently without a large parent corporation.

Viatris Inc. Stock Information

Jobs at Viatris Inc.

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Last reviewed: August 15, 2026 · Reviewed by Who Brands Editorial Team