Who Owns V8?
V8 is the vegetable juice brand of The Campbell's Company (NASDAQ: CPB), a blend of eight vegetables launched in 1933. It anchors Campbell's beverages portfolio alongside tomato juice and V8 Splash variants.
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Who Owns V8?
Where to Buy
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History of V8
- Founded: 1933
- Founders: W.G. Peacock
W.G. Peacock created the eight-vegetable blend in 1933, and Campbell acquired it in 1948, building it into the dominant US vegetable juice brand and later adding V8 Splash fruit blends.
About
Is Campbell Soup Company still the company's name?
No. In 2024, the company formally rebranded from Campbell Soup Company to The Campbell's Company to reflect its diversified product portfolio that extends well beyond soup.
Is Campbell's publicly traded?
Yes. The Campbell's Company is publicly traded on the NASDAQ stock exchange under ticker CPB. The company has been publicly traded since 1954.
Who owns Rao's Homemade pasta sauce?
Rao's Homemade is owned by The Campbell's Company, which acquired it through the purchase of Sovos Brands, Inc. in March 2024 for approximately $2.7 billion. In May 2026, Campbell's completed the acquisition of a 49 percent interest in La Regina, the privately held maker of Rao's tomato-based jarred pasta sauces.
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Who makes Goldfish crackers?
Goldfish crackers are made by Pepperidge Farm, a subsidiary of The Campbell's Company. Goldfish was introduced by Pepperidge Farm in 1962 and has grown into one of the top-selling snack cracker brands in the United States.
Who makes Pepperidge Farm?
Pepperidge Farm is a wholly-owned subsidiary of The Campbell's Company. Campbell's acquired Pepperidge Farm from its founder Margaret Rudkin in 1961.
Where is Campbell's headquartered?
The Campbell's Company is headquartered in Camden, New Jersey, the same city where Joseph Campbell and Abraham Anderson founded the original company in 1869.
What brands does Campbell's own in snacks?
Campbell's snack brands include Goldfish, Pepperidge Farm breads and cookies, Snyder's of Hanover pretzels, Cape Cod potato chips, Lance crackers, Late July organic snacks, Kettle Brand chips, and Snack Factory, all managed through its Snacks segment.
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What is Campbell's annual revenue?
The Campbell's Company reported $10.3 billion in net sales for fiscal year 2025, a 6 percent increase driven by the Sovos Brands acquisition. FY2025 was a 53-week year. The company has lowered FY2026 guidance due to Snacks weakness and cost pressures.
Who is Campbell's CEO?
Mick Beekhuizen serves as CEO of The Campbell's Company. He has led the company through the Sovos Brands integration and the FY2026 strategic challenges in the Snacks segment.
- Founded:
- Headquarters:
- Company Type: Privately Held
Where Is V8 Made / Based?
- Headquarters: Camden, New Jersey, USA
V8 Categories & Tags
V8 Ownership: Pros & Cons
Advantages
- +Category-defining vegetable juice
- +Health and wellness positioning
Considerations
- -Declining juice consumption
- -Sugar-content scrutiny on blends
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Frequently Asked Questions About V8
Sources & Further Reading
- V8 official website
- The Campbell's Company company page - /companies/campbells
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Competitors to V8
No direct competitors found in the same category. This could be because V8operates in a unique market segment or we're still building our competitor database.
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Naked Juice is privately owned, unlike V8 which is under a publicly traded parent company.
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Tropicana is privately owned, unlike V8 which is under a publicly traded parent company.
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Au Vodka is privately owned, unlike V8 which is under a publicly traded parent company.
Food BeverageBaby Ruth
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Baby Ruth is privately owned, unlike V8 which is under a publicly traded parent company.
Food BeverageBarilla
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Italian pasta and food brand owned by Barilla Group, a leading global pasta and sauce manufacturer.
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Barilla is privately owned, unlike V8 which is under a publicly traded parent company.
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