Who Owns UNTUCKit?

UNTUCKit was founded in 2010 by Chris Riccobono and Aaron Sanandres, who met as students at Columbia Business School. Riccobono had been frustrated by the difficulty of finding shirts that looked good untucked. Most men's dress shirts and casual shirts are designed with a longer hem intended to be tucked into pants, which looks sloppy when worn untucked. Riccobono and Sanandres saw an opportunity to create shirts specifically designed with a shorter, even hem that looked intentional when worn untucked.

The brand launched with a focused product line of untucked shirts, sold primarily through direct-to-consumer e-commerce. The value proposition was simple and specific: shirts designed to be worn untucked. This clarity of positioning helped the brand stand out in a crowded menswear market and attracted a customer base of men who wanted a polished casual look without tucking in their shirts.

UNTUCKit grew rapidly through digital advertising on Facebook, Instagram, and other social platforms. The brand's clear product positioning and visual advertising format, which showed men wearing untucked shirts in casual settings, performed well on these channels. The company raised venture capital funding to support growth, including from Kleiner Perkins and Tusk Ventures.

In 2017 and 2018, UNTUCKit expanded from a pure e-commerce brand into physical retail, opening stores across the United States. The retail expansion was aggressive, with the brand reaching 80+ stores at its peak. The stores served as customer acquisition channels and allowed men to try on shirts before buying, addressing a key limitation of online-only menswear sales.

The brand expanded its product line beyond the original untucked shirts to include polos, tees, henleys, pants, shorts, jeans, sweaters, sport coats, jackets, shoes, and select womenswear. The core product remained the untucked button-down shirt, available in regular, slim, and relaxed fits, with fabric options including wrinkle-free, CottonTek, and performance materials. The brand sold more than 12 million shirts by 2026.

In 2024 and 2025, UNTUCKit closed approximately a dozen unprofitable and undersized stores, including its Madison Avenue location, reducing the fleet from 80+ to approximately 70 stores. The closures were part of a broader rationalization of the retail fleet to focus on profitable locations. The brand also expanded its wholesale presence, adding partners including Macy's and Von Maur.

On September 1, 2026, Randa Apparel & Accessories announced the acquisition of UNTUCKit's brand and operations. The acquisition terms were not disclosed. UNTUCKit will continue operating from its SoHo, New York headquarters as a standalone brand, with co-founders Chris Riccobono and Aaron Sanandres remaining involved in day-to-day operations. The acquisition gives Randa a direct-to-consumer brand with a retail store footprint and a focused product niche, complementing its portfolio of heritage and licensed brands.