
United Rentals is the master brand of United Rentals, Inc. (NYSE: URI), the world's largest equipment rental company headquartered in Stamford, Connecticut. The brand covers construction and industrial equipment rental plus specialty services through more than 1,700 locations, generating record total revenue of $16.1 billion in fiscal year 2025.
Parent Company
Founded
1997
Status
Publicly Traded
Headquarters
| Brand | Parent Company | Ownership Type |
|---|---|---|
| United Rentals | United Rentals, Inc. | Brand division |
Bradley S. Jacobs founded United Rentals in 1997 with a roll-up playbook: buy hundreds of fragmented local rental yards and consolidate them under one national brand. The company went public its founding year and became the largest rental operator in North America within two years through more than 100 acquisitions.
The transformative deals came later: the 2012 RSC acquisition for approximately $4.2 billion doubled its scale, and specialty additions including National Pump and BlueLine built out the high-margin niches that now drive growth.
Flannery's CEO era since 2019 turned the brand into a free cash flow machine, expanding specialty branches aggressively and investing in the Total Control platform. Fiscal 2025 delivered record revenue and EBITDA, the strongest year in the brand's history.
What does United Rentals own?
The company owns a $22.6 billion fleet of rental equipment, 1,700-plus branch locations, and the technology platforms serving them. Its assets are physical equipment, not subsidiary brands.
Is United Rentals publicly traded?
Yes. It trades on the New York Stock Exchange under ticker URI and is an S&P 500 component.
Who founded United Rentals?
Bradley S. Jacobs founded the company in 1997 in Greenwich, Connecticut, building it through rapid acquisition of local rental yards.
Where is United Rentals headquartered?
The company is headquartered in Stamford, Connecticut.
How big is United Rentals?
It is the world's largest equipment rental company, with $16.1 billion in 2025 revenue, 1,658 North American locations plus European and Australia/New Zealand sites, and approximately 27,900 employees.
Who owns United Rentals?
Public shareholders own it through the NYSE listing, with institutional investors holding most shares.
What equipment does United Rentals rent?
Construction and industrial equipment including aerial lifts, earthmoving machines, forklifts, and generators, plus specialty lines for trench safety, power, fluid solutions, storage, and climate control.
Workplace safety: Equipment rental inherently involves machinery accidents at customer worksites, with periodic OSHA matters and liability claims managed through training and inspection standards.
Integration friction: The roll-up history means periodic branch consolidations and integration costs in overlapping markets, standard for the acquisition model.
Secondary market impact: Its used equipment sales periodically affect secondary pricing, an economic effect rather than a complaint.
No direct competitors found in the same category. This could be because United Rentalsoperates in a unique market segment or we're still building our competitor database.
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