
Truth+ is owned by Trump Media and Technology Group Corp. (Nasdaq: DJT), the Sarasota, Florida company behind Truth Social. Launched in late 2024, the service streams family-friendly live TV channels, including Newsmax and Real America's Voice, plus on-demand movies and shows, delivered through TMTG's own content delivery network rather than Big Tech cloud providers.
Parent Company
Founded
2024
Status
Publicly Traded
Headquarters
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Truth+ | Trump Media and Technology Group Corp. | Product line |
TMTG telegraphed a streaming product from its founding in 2021, promising a non-woke entertainment alternative as part of its original pitch deck. Development took three years. In July 2024 the company began beta-testing live TV streaming inside the Truth Social web app, initially with a handful of channels and a custom-built content delivery network developed with technology partners.
The wider rollout came in October 2024, when Truth+ launched across iOS, Android and web with a grid guide of live channels and a library of on-demand titles. TMTG positioned the catalog as family-friendly and canceled-content-safe: conservative news channels including Newsmax, Real America's Voice and One America News sit alongside weather, classic movies, children's programming and faith-oriented content.
Through 2025 the service expanded onto connected-TV platforms, adding apps for Roku, Fire TV, Android TV, Apple TV and Samsung and LG smart TVs. TMTG also began selling the Patriot Package, a subscription tier that bundles ad-light premium channels and adds perks across Truth Social.
By November 2026, Truth+ operates as the second consumer product inside TMTG, integrated into the Truth Social apps and offered as a standalone on major TV platforms. The company does not disclose subscriber numbers, and the service contributes to revenue that remains small relative to the parent's financial-asset holdings.
Development began in 2023 after Truth Social's parent concluded that streaming represented the natural second product for its audience. The company chose to build its own content delivery network rather than license a turnkey streaming stack, announcing that the custom CDN was designed so the service could not be "canceled" by third-party infrastructure providers. A public beta of Truth+ launched on Truth Social's web interface in July 2024 before dedicated apps followed.
The rollout expanded methodically through late 2024. iOS and Android apps arrived first, followed by versions for connected-TV platforms including Apple TV, Android TV, Amazon Fire TV and Roku. In October 2024 the company opened the service internationally, marketing it to viewers outside the United States as well as to domestic customers.
The commercial model settled into two tiers in 2025: a free, ad-light channel lineup and the Patriot Package, a paid subscription bundling additional channels, on-demand content and perks across the company's products. Premium documentaries and original specials were added to the package through 2025 and 2026, and the service shares account infrastructure with Truth Social so a single login covers both products.
Channel strategy has been consistent from launch: secure conservative-friendly news outlets and surround them with uncontroversial family content. The lineup avoids expensive premium entertainment rights, which keeps content costs low but limits appeal outside its core audience. Management describes the catalog as an alternative for viewers who perceive mainstream services as hostile to their politics rather than a competitor to major streamers on breadth.
What does Trump Media and Technology Group own?
TMTG operates three consumer brands: the Truth Social platform, the Truth+ streaming service, and the Truth.Fi fintech brand. It also holds roughly $2.5 billion in financial assets including bitcoin and related securities.
Is Trump Media publicly traded?
Yes. It trades on Nasdaq and NYSE Texas under the ticker DJT, having listed in March 2024 through a merger with Digital World Acquisition Corp. Its warrants trade as DJTWW.
Who founded Trump Media?
The company was announced in October 2021 by Donald Trump and associated partners after his suspension from major social platforms. Devin Nunes joined as CEO in 2022.
Where is Trump Media headquartered?
Sarasota, Florida, United States. The company relocated its principal offices to Sarasota and reports the address in SEC filings.
How many brands does the company own?
Three core consumer brands: Truth Social, Truth+ and Truth.Fi. It operates them as integrated products rather than separate subsidiaries with independent identities.
Who owns Trump Media?
It is publicly traded, but Donald Trump is the controlling shareholder through a revocable trust holding approximately 52 percent of shares. The balance trades freely among institutional and retail investors.
What is TMTG's revenue?
Product revenue was $3.68 million in FY2025. The company reported a net loss of $712.3 million, mostly unrealized declines in digital-asset values, while holding about $2.5 billion in financial assets.
Is TMTG profitable?
Not on a net-income basis, due largely to digital-asset mark-to-market losses. It did report positive operating cash flow of $14.8 million for 2025, its first positive year.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Walt Disney Company | USA | 2007 | Mass market | Global | All Genders | |
| Trump Media Technology Group | United States | 2022 | Mass market | United states | All Genders |
Media EntertainmentOwned by The Walt Disney Company
American subscription streaming service offering on-demand video and live TV, owned by The Walt Disney Company through its Disney Streaming subsidiary.
Media EntertainmentOwned by Trump Media and Technology Group Corp.
Social media platform operated by Trump Media and Technology Group, launched in 2022 as an alternative to mainstream networks.
Market Positioning: Truth+ competes with 2 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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