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2026 Who Brands. All information is provided for educational purposes. Brand names and logos are trademarks of their respective owners.

  1. Home
  2. Brands
  3. Retail & E-commerce
  4. Sprouts Organic
Sprouts Organic logo
Retail & E-commerce

Who Owns Sprouts Organic?

Sprouts Organic is a private label brand owned by Sprouts Farmers Market Inc. (NASDAQ: SFM), a publicly traded American grocery retailer headquartered in Phoenix, Arizona. Sprouts Organic products are certified organic under the USDA National Organic Program. The brand is not a separate company. It is a store brand product line sold exclusively at Sprouts Farmers Market's 432 stores and on Sprouts.com.

Parent Company

Sprouts Farmers Market, Inc.

Founded

2005

Status

Publicly Traded

Headquarters

Phoenix, Arizona, USA

Sprouts Organic Timeline

2002
Sprouts Farmers Market, Inc.

Parent company established in Phoenix, Arizona, USA

Company Founded
2005

Sprouts Organic

Founded by Sprouts Farmers Market Inc. (internal development)

Founded
mid rangemass marketUnited Statesorganic certifiedOfficial Website

Who Owns Sprouts Organic?

  • Parent Company: Sprouts Farmers Market, Inc.
  • Ownership Type: Wholly owned
  • Company Type: Publicly Traded
  • Stock Ticker: NASDAQ: SFM
BrandParent CompanyOwnership Type
Sprouts OrganicSprouts Farmers Market, Inc.Wholly owned

History of Sprouts Organic

  • Founded: 2005
  • Founders: Sprouts Farmers Market Inc. (internal development)

Sprouts Farmers Market launched the Sprouts Organic brand in approximately 2005 as one of its first private label product lines. The exact launch date is not publicly documented. The brand was created to offer certified organic products at prices below national organic brands.

In the mid-2000s, organic food was gaining mainstream acceptance, but national organic brands like Organic Valley, Stonyfield Farm, and Annie's carried premium prices. Sprouts Organic was positioned to offer similar certified organic products at lower prices, leveraging Sprouts' direct sourcing and private label margins. This made organic food more accessible to middle-income consumers who shopped at Sprouts but might not afford premium national organic brands.

Through the 2010s, Sprouts Organic expanded from a small number of pantry items to a comprehensive product line. The brand added organic produce, dairy, frozen foods, snacks, beverages, baby food, and prepared foods. The expansion paralleled Sprouts Farmers Market's store growth from approximately 60 stores in 2011 to over 430 by 2026.

In 2014, Sprouts Farmers Market went public on NASDAQ, raising approximately $333 million. The IPO provided capital for both store expansion and private label brand development. The company invested in organic product development, quality testing, and supplier relationships.

In 2017, Sprouts Organic achieved full USDA Organic certification across its product line. All Sprouts Organic products are certified by USDA-accredited certifying agents under the National Organic Program (NOP). This certification requires that products be produced without synthetic pesticides, genetic engineering, sewage sludge, or irradiation.

In the late 2010s and early 2020s, Sprouts Organic benefited from growing consumer demand for organic foods. U.S. organic food sales reached approximately $70 billion in 2024, according to the Organic Trade Association. Sprouts Organic captured a share of this growth through new product introductions in categories like organic plant-based foods, organic snacks, and organic baby food.

In 2023, Sprouts Farmers Market reported that private label products achieved 30 percent organic sales penetration, meaning that organic products accounted for 30 percent of all private label sales. Sprouts Organic is the primary organic private label brand driving this penetration.

As of 2026, Sprouts Organic includes over 400 individual products across categories including produce, dairy, pantry staples, frozen foods, snacks, beverages, and baby food. The brand continues to expand with new product introductions, particularly in growth categories like organic plant-based proteins, organic functional beverages, and organic baby food.

About Sprouts Farmers Market, Inc.

What does Sprouts Farmers Market own?
Sprouts Farmers Market operates its retail grocery banner under the Sprouts Farmers Market name, along with private label brands including Sprouts Organic and Sprouts Natural. The company sells these products exclusively through its 490 stores across 25 states. Sprouts does not own brands outside of its retail grocery operations.

Is Sprouts Farmers Market publicly traded?
Yes, Sprouts Farmers Market, Inc. is publicly traded on NASDAQ under the ticker symbol SFM. The company went public in 2014 at $18 per share. Institutional investors including Vanguard Group and BlackRock are among the largest shareholders.

Who founded Sprouts Farmers Market?
Sprouts Farmers Market was founded in 2002 by Doug Sanders and Shon Harris in San Diego, California. The founders sought to create an affordable natural and organic grocery store. The company has since relocated its headquarters to Phoenix, Arizona, and expanded to 490 stores across 25 states.

Where is Sprouts Farmers Market headquartered?
Sprouts Farmers Market is headquartered in Phoenix, Arizona, USA. The company relocated its corporate offices from San Diego, California to the Phoenix metropolitan area as part of its national expansion strategy.

How many stores does Sprouts Farmers Market operate?
Sprouts Farmers Market operates 490 stores across 25 states as of June 28, 2026. The company plans to open 42 net new stores in fiscal 2026, expanding its footprint in existing and new markets.

Who owns Sprouts Farmers Market?
Sprouts Farmers Market is a publicly traded corporation with no controlling shareholder or parent company. Ownership is distributed among institutional investors, mutual funds, and individual shareholders. The company is incorporated in Delaware and governed by an independent board of directors.

What is Sprouts Farmers Market's revenue?
For fiscal year 2025 (ended December 28, 2025), Sprouts reported net sales of $8.8 billion, a 14% increase from 2024. Diluted earnings per share were $5.31. The company projects full-year 2026 net sales growth of 4.5% to 6.5%.

  • Founded: 2002
  • Headquarters: Phoenix, Arizona, USA
  • Company Type: Publicly Traded
  • Stock: NASDAQ: SFM
  • Revenue: $8.8 billion (FY2025)
  • Employees: approximately 36,000

Visit Sprouts Farmers Market, Inc. website

View full company profile for Sprouts Farmers Market, Inc.

Where Is Sprouts Organic Made / Based?

  • Headquarters: Phoenix, Arizona, USA

Sprouts Organic Categories & Tags

OrganicPrivate LabelCertified OrganicNatural FoodsSprouts Farmers MarketUsda Organic

Sprouts Organic Sustainability & Ethics

Sprouts Organic products are certified organic under the USDA National Organic Program (NOP). This certification is verified by USDA-accredited certifying agents who inspect farms and manufacturing facilities annually. Organic certification requires that products be produced without synthetic pesticides, genetic engineering (GMOs), sewage sludge, or irradiation. Organic livestock must be raised without antibiotics or growth hormones and have access to the outdoors.

The USDA Organic certification is the most widely recognized organic standard in the United States. It is regulated by the U.S. Department of Agriculture's Agricultural Marketing Service. Sprouts Organic products display the USDA Organic seal on packaging, indicating compliance with NOP standards.

Sprouts Organic products are also non-GMO by definition, as organic certification prohibits the use of genetically modified organisms. However, the brand does not separately carry Non-GMO Project Verified certification on all products, as USDA Organic certification already prohibits GMOs.

Sprouts Farmers Market's corporate sustainability initiatives apply to Sprouts Organic. The company's 2024 Impact Report documented $3.3 billion in sales of products with social or environmental attributes, representing approximately 48 percent of total sales. Sprouts Organic products are a significant portion of these sales. The company achieved a 70 percent landfill diversion rate across its operations.

Sprouts partners with local organic farmers, generating $225 million in local produce sales from a network of 170 farmers. Some of these local organic products are sold under the Sprouts Organic brand. The company's local sourcing reduces transportation emissions and supports regional organic agriculture.

Sprouts does not hold B Corporation certification. The company is not certified by Leaping Bunny or PETA as cruelty-free, as these certifications are not typically applicable to food products. Some Sprouts Organic products may carry Fair Trade certification, particularly coffee, chocolate, and tropical fruit products, though this is product-specific rather than brand-wide.

Awards & Recognition

Sprouts Organic does not receive individual brand awards, as it is a private label brand sold only at Sprouts Farmers Market. Recognition for the brand is included within broader recognition of Sprouts Farmers Market's private label program.

Sprouts Farmers Market's 2023 Impact Report documented that private label products achieved 30 percent organic sales penetration, demonstrating Sprouts Organic's significant role in advancing organic food accessibility. This achievement was noted by grocery industry publications including Progressive Grocer and Supermarket News.

Sprouts Farmers Market was named to Forbes' list of America's Best Mid-Size Employers in 2023 and 2024. The company has also been included in Newsweek's list of America's Most Trustworthy Companies. These recognitions reflect on the company's overall operations including its private label organic program.

The Sprouts Healthy Communities Foundation has received recognition for reaching 3 million children through nutrition education programs and awarding $20 million to local nonprofit partners since 2015. Sprouts Organic products align with the foundation's mission of promoting healthy eating.

Sprouts Organic Recalls & Controversies

Sprouts Organic has not had a brand-specific product recall as of 2026. However, the brand is affected by broader controversies related to organic food certification and Sprouts Farmers Market's private label operations.

In 2024, Sprouts recalled certain private label deli products due to potential listeria contamination. The recall affected Sprouts Brand products sold at stores in Arizona, California, and Nevada. No illnesses were reported. While this recall did not involve Sprouts Organic products specifically, it highlighted quality control challenges in Sprouts' private label supply chain.

The organic certification system has faced scrutiny over the integrity of imported organic ingredients. In 2022, an investigation by The Washington Post raised questions about the organic certification of certain imported produce sold at major grocery retailers. Sprouts Farmers Market stated that it relies on USDA-accredited certifiers to verify organic claims. This issue affects all organic food brands, including Sprouts Organic, that use imported organic ingredients.

In 2023, Sprouts Farmers Market faced a class-action lawsuit alleging that "All Natural" labeling on certain private label products was misleading. While this lawsuit did not specifically involve Sprouts Organic products, it highlighted the regulatory ambiguity around food labeling claims that affects all private label natural and organic brands.

The USDA Organic program itself has faced criticism. In 2023, the Organic Consumers Association and other advocacy groups criticized the USDA for allowing certain synthetic substances in organic processed foods and for insufficient enforcement of organic standards for imported products. These criticisms affect consumer trust in the organic certification that Sprouts Organic products carry.

As a private label brand manufactured by multiple contract manufacturers, Sprouts Organic faces inherent quality control challenges. Different manufacturing partners may produce the same product with slight variations. Sprouts addresses this through standardized specifications and batch testing, but maintaining consistent organic certification across all manufacturing partners requires ongoing oversight.

Brands Owned by Sprouts Farmers Market, Inc.

Sprouts Farmers MarketRetail Ecommerce

Sprouts Farmers Market

Owned by Sprouts Farmers Market, Inc.

American natural and organic grocery retailer with over 430 stores across 24 states. Publicly traded on NASDAQ as SFM.

organicnatural-foodsgrocery
Sprouts NaturalRetail Ecommerce

Sprouts Natural

Owned by Sprouts Farmers Market, Inc.

Private label natural food brand sold exclusively at Sprouts Farmers Market stores. Offers minimally processed foods without artificial additives.

natural-foodsprivate-labelminimally-processed
View all brands owned by Sprouts Farmers Market, Inc.

Sprouts Organic Ownership: Pros & Cons

Advantages

  • +USDA Organic certification provides verified third-party assurance of organic standards
  • +Sprouts' 432-store network gives the brand direct access to health-conscious consumers across 24 states
  • +Private label pricing 20 to 35 percent below national organic brands offers strong value proposition
  • +Over 400 certified organic products cover virtually every major grocery category
  • +Organic food market growing at approximately 5 to 7 percent annually, outpacing conventional food

Considerations

  • -Products are available only at Sprouts Farmers Market, limiting consumer access
  • -Organic certification integrity for imported ingredients has been questioned by investigations
  • -Contract manufacturing across multiple facilities creates quality control variability
  • -Organic ingredients cost more than conventional, limiting price competitiveness against non-organic private label
  • -USDA Organic program has faced criticism for allowing certain synthetic substances in processed organic foods

Frequently Asked Questions About Sprouts Organic

Sources & Further Reading

  • Sprouts Farmers Market Official Website -
  • Sprouts Farmers Market Investor Relations -
  • NASDAQ: SFM Stock Information -
  • SEC EDGAR: Sprouts Farmers Market Filings -
  • Sprouts 2024 Impact Report -
  • USDA National Organic Program -
  • Organic Trade Association -
  • Progressive Grocer: Sprouts Coverage -
  • Wikidata: Sprouts Farmers Market -

Competitors to Sprouts Organic

These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.

BrandParent CompanyCountryFoundedMarket PositionPrimary MarketGender Target
Sprouts NaturalSprouts NaturalSister Brand
Sprouts Farmers Market
USA
2005
Mass marketUnited statesAll Genders
Sprouts Farmers MarketSprouts Farmers MarketSister Brand
Sprouts Farmers Market
USA
2002
Mass marketUnited statesAll Genders

Learn More About Competitors

Sprouts NaturalRetail Ecommerce

Sprouts Natural

Owned by Sprouts Farmers Market, Inc.

Private label natural food brand sold exclusively at Sprouts Farmers Market stores. Offers minimally processed foods without artificial additives.

natural-foodsprivate-labelminimally-processed
Sprouts Farmers MarketRetail Ecommerce

Sprouts Farmers Market

Owned by Sprouts Farmers Market, Inc.

American natural and organic grocery retailer with over 430 stores across 24 states. Publicly traded on NASDAQ as SFM.

organicnatural-foodsgrocery

Competitive Analysis

Market Positioning: Sprouts Organic competes with 2 brands in the same categories, ranging from mass market to luxury positioning.

Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.

Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.

Independent Alternatives to Sprouts Organic

Looking for brands with different ownership structures? These similar brands are not owned by Sprouts Farmers Market, Inc., giving you alternative choices that support different corporate structures.

JoannRetail Ecommerce

Joann

Owned by Joann Inc.

American fabric and craft supplies retailer offering sewing, quilting, and DIY materials and supplies.

fabriccraftssewing
Privately Owned

Joann is privately owned, unlike Sprouts Organic which is under a publicly traded parent company.

AldiRetail Ecommerce

Aldi

Owned by ALDI SÜD

German discount supermarket chain operating in 20+ countries under two separate privately held entities, ALDI SÜD and ALDI NORD, both owned by the Albrecht family.

supermarketdiscount-retailgrocery
Privately Owned

Aldi is privately owned, unlike Sprouts Organic which is under a publicly traded parent company.

Trader Joe'sRetail Ecommerce

Trader Joe's

Owned by ALDI SÜD

American grocery retail brand known for specialty foods and private-label products owned by Aldi.

groceryretailspecialty-foods
Privately Owned

Trader Joe's is privately owned, unlike Sprouts Organic which is under a publicly traded parent company.

AsdaRetail Ecommerce

Asda

Owned by EG Group

British supermarket chain offering groceries, clothing, and general merchandise, owned by TDR Capital and the Issa brothers since 2021.

supermarketgroceryretail
Privately Owned

Asda is privately owned, unlike Sprouts Organic which is under a publicly traded parent company.

Big LotsRetail Ecommerce

Big Lots

Owned by Variety Wholesalers, Inc.

American discount retail chain offering furniture, home décor, seasonal items, and general merchandise.

discount-retailfurniturehome-decor
Privately Owned

Big Lots is privately owned, unlike Sprouts Organic which is under a publicly traded parent company.

Family DollarRetail Ecommerce

Family Dollar

Owned by Family Dollar

American discount variety store chain offering affordable household items, merchandise, and general goods. Founded in 1959, Family Dollar operates approximately 7,100 stores across the United States. Sold by Dollar Tree in July 2025 to Brigade Capital Management and Macellum Capital Management.

discount-retailvariety-storemerchandise
Privately Owned

Family Dollar is privately owned, unlike Sprouts Organic which is under a publicly traded parent company.

Sprouts Farmers Market, Inc. Stock Information

Jobs at Sprouts Farmers Market, Inc.

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Last reviewed: August 5, 2026 · Reviewed by Who Brands Editorial Team