
Speedpass is a fuel payment brand owned by ExxonMobil and operated in Canada by Imperial Oil Limited (TSX: IMO), ExxonMobil's 69.6%-owned affiliate. Mobil launched the RFID key-tag system in 1997, and it evolved into the Speedpass+ mobile app in 2017. On December 6, 2023, the Canadian app was renamed the Esso and Mobil App.
Parent Company
Founded
1997
Status
Publicly Traded
Headquarters
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Speedpass | Imperial Oil Limited | Product line |
Mobil Corporation launched Speedpass in 1997 as a key fob that used radio-frequency identification to authorize fuel purchases. The customer waved a small tag near a reader on the pump, and the transaction charged a linked credit card automatically. Developed with Texas Instruments RFID hardware, it was one of the first large-scale contactless payment systems in North American retail, arriving years before tap-enabled credit cards or smartphone wallets.
After the November 1999 merger that created ExxonMobil, Speedpass rolled out across Exxon, Mobil, and Esso stations. At its peak the system was accepted at more than 10,000 stations worldwide and counted millions of active users. In Canada, Esso stations adopted the Speedpass key tag, making it one of the earliest contactless payment options in Canadian fuel retail.
The physical tag era ended as smartphones took over. ExxonMobil retired the RFID key tag in the United States on June 30, 2019, directing users to the Speedpass+ app, which used phone location services or a QR code on the pump to authorize payment. Canada kept the key tag longer: beginning in December 2020, Imperial Oil introduced Tap at the Pump at Esso and Mobil stations and phased out key-tag readers at dispensers, though tags remained usable inside stores during the transition.
The Speedpass+ app launched in Canada in 2017 as the country's first fuel payment and loyalty mobile app. Beyond pay-at-pump, it stored credit cards, Esso and Mobil gift cards, and fuel discount cards, and it captured loyalty data on every transaction. Imperial ran the app for six years under the Speedpass+ name.
On December 6, 2023, the Speedpass+ app transitioned to the Esso and Mobil App. Accounts active within the previous two years migrated automatically, including linked payment cards. Accounts inactive for two years were deleted, along with gift cards, fuel discount cards, and receipt history. The rename retired the Speedpass consumer brand in Canada, aligning the app name with the retail station brands.
The Speedpass product line thus moved through three phases: RFID hardware (1997 to roughly 2020), a branded smartphone app (2017 to 2023), and absorption into the station-brand app that carries no Speedpass name at all. Each phase tracked a broader payment technology shift, from proprietary RFID to smartphones to platform-brand apps.
Who owns Imperial Oil?
Imperial Oil is majority-owned by ExxonMobil, which holds approximately 69.6 percent of outstanding shares. The remaining approximately 30.4 percent of shares are publicly traded on the Toronto Stock Exchange and NYSE American under ticker symbol IMO. By virtue of ExxonMobil's majority ownership, Imperial Oil is considered an entity which is not controlled by Canadians under Canadian law.
Is Imperial Oil publicly traded?
Yes, Imperial Oil is publicly traded on the Toronto Stock Exchange and NYSE American under ticker symbol IMO. While ExxonMobil holds a 69.6 percent majority ownership stake, the remaining shares are publicly traded. There are 509,044,963 common shares outstanding as of February 14, 2025.
Who is the CEO of Imperial Oil?
John Whelan is the Chairman, President, and CEO of Imperial Oil Limited. He succeeded Brad Corson on May 8, 2025, at the conclusion of the company's annual meeting of shareholders. Corson retired after a 42-year career at Imperial and ExxonMobil, having served as CEO since January 1, 2020.
Who founded Imperial Oil?
Imperial Oil was founded in 1880 by Jacob Englehart and Frederick Fitzgerald in London, Ontario, Canada. In 1898, Standard Oil of New Jersey (a predecessor to ExxonMobil) acquired a majority stake, establishing the ownership relationship that continues today.
What is Imperial Oil's revenue?
Imperial Oil reported revenue of CAD $46,918 million for fiscal year 2025, a decrease from CAD $51,359 million in FY2024. Net income for FY2025 was CAD $3,268 million, or $6.48 per diluted share, compared to CAD $4,790 million, or $9.03 per diluted share, in FY2024. The decline reflected lower commodity prices, partially offset by improved downstream margins.
How many people does Imperial Oil employ?
Imperial Oil employed approximately 5,000 regular employees at the end of 2025, down from 5,100 in 2024 and 5,300 in 2023. On September 29, 2025, the company announced a restructuring plan to reduce employee roles by approximately 20 percent, substantially completed by end of 2027, which would reduce the workforce to approximately 4,000.
What are the Kearl tailings leaks?
In May 2022, Imperial Oil detected tailings seepage at its Kearl oil sands mine that was not reported to the public for nine months. In January 2023, a separate berm overflow released 5.3 million litres of contaminated wastewater. The Alberta Energy Regulator fined Imperial $50,000 in August 2024 and laid nine charges in January 2025 under the Environmental Protection and Enhancement Act and the Public Lands Act. Indigenous communities were not informed of the initial seepage for nine months, leading to a lawsuit by the Athabasca Chipewyan First Nation against the regulator.
App transition problems: The December 2023 migration from Speedpass+ to the Esso and Mobil App drew significant user complaints. Canadian technology reviewers documented login failures, repeated session expirations, and confusion over whether Esso and Mobil gift cards and fuel discount cards would carry over. Some users lost access to stored balances temporarily while the migration sorted out. Imperial Oil advised customers that all payment methods and discount cards would be supported in the new app, and emailed affected users during the transition window.
Payment data exposure: Speedpass accounts stored credit card details and purchase history tied to a fueling location. When inactive accounts were deleted during the December 2023 transition, users who had not logged in within two years lost stored cards and receipt history permanently, a policy that drew criticism from users who discovered the deletion only when attempting to sign in.
No formal product recalls or regulatory actions have been recorded against the Speedpass brand itself. The controversies that have been documented concern the software transition rather than the payment system's security design.
No direct competitors found in the same category. This could be because Speedpassoperates in a unique market segment or we're still building our competitor database.
Looking for brands with different ownership structures? These similar brands are not owned by Imperial Oil Limited, giving you alternative choices that support different corporate structures.
Finance FintechOwned by Massachusetts Mutual Life Insurance Company (MassMutual)
Global asset management firm headquartered in Charlotte, North Carolina, and subsidiary of MassMutual, managing investments across fixed income, real estate, and private markets.
Barings is privately owned, unlike Speedpass which is under a publicly traded parent company.
Finance FintechOwned by Bloomberg L.P.
Industry-standard financial data and analytics platform used by approximately 325,000 subscribers at banks, hedge funds, and institutional investors worldwide.
Bloomberg Terminal is privately owned, unlike Speedpass which is under a publicly traded parent company.
Finance FintechOwned by Bybit Fintech Limited
Dubai-based cryptocurrency exchange, the world's second-largest by trading volume, serving more than 80 million registered users.
Bybit is privately owned, unlike Speedpass which is under a publicly traded parent company.
Finance FintechOwned by CVC Capital Partners plc
Global private markets investment brand managing 205 billion euros across private equity, credit, secondaries, and infrastructure funds.
CVC Capital Partners is privately owned, unlike Speedpass which is under a publicly traded parent company.
Finance FintechOwned by Kalshi Inc.
CFTC-regulated prediction market exchange where users trade contracts on real-world events, valued near $40 billion in late 2026 funding talks.
Kalshi is privately owned, unlike Speedpass which is under a publicly traded parent company.
Finance FintechOwned by Monarch
Subscription personal finance app for budgeting and net worth tracking, operated by private company Monarch and valued at $850 million in 2025.
Monarch Money is privately owned, unlike Speedpass which is under a publicly traded parent company.
Discover popular brands and companies in the Finance & Fintech category and related searches from other users.

Block's buy-now-pay-later brand, offering interest-free installment payments across a global merchant network, acquired in 2022 for $29 billion.

Comprehensive investment management technology platform developed by BlackRock, providing portfolio management, risk analytics, and trading solutions for institutional investors and asset managers.

Global asset management brand majority owned by Equitable Holdings, managing roughly $850 billion in equities, fixed income, and alternatives from Nashville.