Who Owns Sitetracker?
Sitetracker is the product brand of Sitetracker, Inc., a privately held software company headquartered in Montclair, New Jersey. Founded in 2013 by Giuseppe Incitti, Timothy May, and Brett Cupta, the platform helps telecom, energy, and utility companies manage the deployment and operation of physical infrastructure. It serves more than 400 customers and has no parent organization.
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Who Owns Sitetracker?
- Parent Company: Sitetracker, Inc.
- Ownership Type: Wholly owned
- Company Type: Privately Held
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Sitetracker | Sitetracker, Inc. | Wholly owned |
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History of Sitetracker
- Founded: 2013
- Founders: Giuseppe Incitti, Timothy May, Brett Cupta
The brand launched in 2013 as SiteTraker, built around a problem the founders knew from telecom: companies deploying thousands of cell sites were running the process in spreadsheets because no software existed for managing distributed physical infrastructure at scale.
The original product focused on cell site deployment for wireless carriers and tower companies, automating site acquisition, permitting, construction, and closeout workflows. The decision to build on the Salesforce platform rather than a standalone stack gave the small company enterprise grade infrastructure from the start.
The brand expanded as it proved the model generalized. Utilities managing grid assets, solar and wind developers building projects, and EV charging networks deploying stations all had the same problem telecom did. The 2022 Series D round raised $96 million to fund international expansion.
The current chapter is intelligence. In 2026 Sitetracker launched Scout, an agentic AI platform for automating asset workflows, and partnered with 5x5 Technologies on synthetic digital twins for tower portfolios, pushing the brand from system of record toward system of action.
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About Sitetracker, Inc.
What does Sitetracker do?
Sitetracker sells an asset lifecycle management platform that companies use to plan, build, operate, and maintain distributed physical infrastructure. It serves telecom, renewable energy, EV charging, and utility customers managing large volumes of sites and projects.
Is Sitetracker publicly traded?
No. Sitetracker is privately held, backed by venture investors including Energize Ventures, Salesforce Ventures, and New Enterprise Associates. It has raised more than $180 million.
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Who founded Sitetracker?
Giuseppe Incitti, Timothy May, and Brett Cupta founded Sitetracker in 2013, originally as SiteTraker. Incitti remains CEO, May is CTO, and Cupta is SVP of product.
Where is Sitetracker headquartered?
Sitetracker is headquartered in Montclair, New Jersey. It employs approximately 440 people distributed across more than a dozen countries.
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Who owns Sitetracker?
Sitetracker is owned by its founders and venture capital investors. No single investor holds disclosed control, and the company has never been acquired.
What is Sitetracker built on?
Sitetracker is built natively on the Salesforce platform, delivered as a managed package that runs on Salesforce infrastructure. Customers typically license Salesforce alongside the Sitetracker application.
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- Founded: 2013
- Headquarters: Montclair, New Jersey, USA
- Company Type: Privately Held
- Revenue: Not publicly disclosed
- Employees: Approximately 440
Where Is Sitetracker Made / Based?
- Headquarters: Montclair, New Jersey, USA
Sitetracker Categories & Tags
Sitetracker Ownership: Pros & Cons
Advantages
- +Founder led independent company with consistent direction
- +Category defining position in a growing market
- +Strategic investors including Salesforce Ventures validate the platform
- +Diversification across telecom, energy, and utility verticals
- +AI and digital twin expansion extends product leadership
Considerations
- -Private financials limit outside visibility
- -Salesforce dependency adds licensing cost and platform risk
- -Infrastructure spending is cyclical and capital intensive
- -Enterprise sales cycles are long
- -Faces competition from larger horizontal platforms
Frequently Asked Questions About Sitetracker
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Sources & Further Reading
- Sitetracker official site,
- Sitetracker, Inc. company profile, /companies/sitetracker
- Sitetracker 2025 results,
- Sitetracker Series D funding,
- Salesforce Ventures portfolio page,
Competitors to Sitetracker
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Mastec | USA | 1994 | Mass market | North america | All Genders | |
| Deutsche Borse | Denmark | 1971 | Mass market | Global | All Genders |
Learn More About Competitors
Construction EngineeringMasTec
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The infrastructure construction brand of MasTec, Inc., building telecom, power, pipeline, and clean-energy projects across North America.
constructioninfrastructureenergy
Finance FintechSimCorp
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Danish investment management platform owned by Deutsche Borse, serving 300+ asset managers managing $30 trillion in assets globally.
investment-managementfront-to-backrisk-analytics
Competitive Analysis
Market Positioning: Sitetracker competes with 2 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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