Sitetracker, Inc.

What does Sitetracker do?

Sitetracker sells an asset lifecycle management platform that companies use to plan, build, operate, and maintain distributed physical infrastructure. It serves telecom, renewable energy, EV charging, and utility customers managing large volumes of sites and projects.

Is Sitetracker publicly traded?

No. Sitetracker is privately held, backed by venture investors including Energize Ventures, Salesforce Ventures, and New Enterprise Associates. It has raised more than $180 million.

Who founded Sitetracker?

Giuseppe Incitti, Timothy May, and Brett Cupta founded Sitetracker in 2013, originally as SiteTraker. Incitti remains CEO, May is CTO, and Cupta is SVP of product.

Where is Sitetracker headquartered?

Sitetracker is headquartered in Montclair, New Jersey. It employs approximately 440 people distributed across more than a dozen countries.

Who owns Sitetracker?

Sitetracker is owned by its founders and venture capital investors. No single investor holds disclosed control, and the company has never been acquired.

What is Sitetracker built on?

Sitetracker is built natively on the Salesforce platform, delivered as a managed package that runs on Salesforce infrastructure. Customers typically license Salesforce alongside the Sitetracker application.

Sitetracker was founded in 2013, originally under the name SiteTraker, in the New Jersey area. Giuseppe Incitti, who came from a background in telecom and technology, co-founded the company with Timothy May and Brett Cupta. The founding insight was that telecom companies deploying thousands of distributed sites were managing the process in spreadsheets and email, with no system of record built for the job.

The early product focused on cell site deployment for wireless carriers and tower companies, automating the workflow of site acquisition, permitting, construction, and closeout. The Salesforce platform decision, made early, let the small company offer enterprise grade reliability without building infrastructure.

Funding built gradually. Salesforce Ventures invested, recognizing a flagship vertical application on its platform, and New Enterprise Associates led the Series B. The company expanded from telecom into adjacent infrastructure categories where the same problem existed: utilities managing grid assets, renewable energy developers building solar and wind projects, and EV charging networks deploying stations.

The September 2022 Series D round raised $96 million led by Energize Ventures, bringing total funding past $180 million. The capital funded global expansion, with the platform operating across dozens of countries and targeting more than 100 by the mid 2020s.

Through 2025 and 2026 the company passed 400 customers and pushed deeper into product expansion. It launched Finance Central for project financial management, connected operations and maintenance into the deployment workflow, and in April 2026 launched Scout, an agentic AI platform for automating asset lifecycle workflows. A September 2026 partnership with 5x5 Technologies added synthetic digital twin capability for tower portfolios.