Who Owns Saily?
Saily is owned by Nord Security, the Lithuanian cybersecurity company behind NordVPN. Launched in March 2024, Saily operates as a product brand within Nord Security rather than as a separate legal entity. Nord Security is a private, venture-backed company valued at approximately $3 billion, headquartered in Vilnius, Lithuania.
Saily Timeline
GlobalOfficial Website
Who Owns Saily?
- Parent Company: Nord Security
- Ownership Type: Product line
- Company Type: Privately Held
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Saily | Nord Security | Product line |
History of Saily
- Founded: 2024
- Founders: Nord Security (internal development)
Nord Security announced Saily in January 2024, opening early-access signups while the app was in internal testing. At the time the company said the eSIM was designed to make global internet connectivity as smooth as possible for travelers and remote workers, leveraging Nord's existing reputation in consumer privacy tools.
The beta rolled out in the first quarter of 2024, and Saily launched publicly on March 27, 2024. The initial offer covered flexible data plans ranging from 1 to 20 gigabytes on weekly or monthly terms, with coverage across a broad set of destinations and 24/7 customer support. The launch positioned Saily directly against Airalo, the category leader.
Through 2024 and 2025 Saily expanded quickly. Coverage grew to roughly 200 destinations, the app added regional and global plans, and Nord Security integrated security-flavored features aligned with its brand, including ad blocking and web protection functionality built into the connection layer. The product also picked up marketing partnerships in the travel and creator space, benefiting from NordVPN's existing affiliate and sponsorship machine.
Saily's launch cadence has been faster than most eSIM startups because it inherited Nord Security's engineering, payments infrastructure, and global customer base rather than building from zero. By 2026 it was firmly established as the number two brand in travel eSIMs by visibility, competing on trust and security positioning rather than purely on price.
About Nord Security
What is Nord Security?
Nord Security is a private Lithuanian cybersecurity company founded in 2012 by Tom Okmanas and Eimantas Sabaliauskas. It is best known as the company behind NordVPN and now operates a broader suite including NordPass, NordLocker, NordLayer, NordStellar, NordProtect, and the Saily travel eSIM.
Is Nord Security publicly traded?
No. Nord Security is private. It raised $100 million in 2022 at a $1.6 billion valuation and another $100 million in 2023 at about $3 billion. Leadership has discussed maintaining IPO readiness but has not announced a listing.
Who owns Nord Security?
Founders Tom Okmanas and Eimantas Sabaliauskas retain controlling ownership. Minority investors include Novator Ventures, Burda Principal Investments, and General Catalyst, plus angel investors from the European tech sector.
Where is Nord Security headquartered?
Nord Security's operational headquarters and largest hub is Vilnius, Lithuania. Some legal entities, particularly those tied to NordVPN service operations, are registered in other jurisdictions including Panama, a common arrangement among privacy-focused VPN providers.
What is Nord Security's market position?
Nord Security is one of the two largest consumer VPN companies globally by brand awareness and subscribers. NordVPN is its flagship, and the company has expanded into password management, business network security, identity protection, and travel eSIMs. It is Lithuania's most prominent tech unicorn.
Does Nord Security own Surfshark?
Nord Security merged operations with Surfshark in early 2022, so both brand families sit under common ownership. They continue to operate and market as separate brands rather than being merged into a single product.
- Founded: 2012
- Headquarters: Vilnius, Lithuania
- Company Type: Privately Held
- Employees: Approximately 1,500
Where Is Saily Made / Based?
- Headquarters: Vilnius, Lithuania
Saily Categories & Tags
Saily Ownership: Pros & Cons
Advantages
- +Backed by Nord Security's cash flow and approximately $3 billion valuation
- +Immediate distribution to NordVPN's large existing user base
- +Security positioning differentiates it from pure price-led eSIM rivals
- +Shared engineering, payments, and support infrastructure lowers operating cost
- +Parent company is profitable and under no pressure to exit
Considerations
- -Brand is tied to Nord's reputation, so a Nord-level security incident would spill over
- -Faces Airalo's entrenched scale and wholesale relationships
- -eSIM purchasing is increasingly commoditized inside phone operating systems
- -As a product line rather than a company, its economics are not separately reported
- -Travel connectivity has structurally thin margins
Frequently Asked Questions About Saily
Sources & Further Reading
Competitors to Saily
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Airalo | United States | 2019 | Mass market | Global | All Genders | |
| Holafly | Ireland | 2017 | Mass market | Global | All Genders | |
| Tesonet | Lithuania | 2008 | Mass market | Global | All Genders |
Learn More About Competitors
Technology SoftwareAiralo
Owned by Airalo
The world's largest travel eSIM marketplace, offering data packages for more than 200 countries and regions to over 20 million users.
esimtravelmobile-data
Technology SoftwareHolafly
Owned by Holafly
Travel eSIM provider founded in Spain in 2017, now headquartered in Dublin, offering unlimited data plans across more than 200 destinations.
esimtravelconnectivity
Technology SoftwareTesonet
Owned by Tesonet
Lithuanian venture builder behind Nord Security, Oxylabs, and Surfshark, with investments in Hostinger, Lovable, and dozens of other tech ventures. Founded in 2008 in Vilnius.
venture-buildercybersecuritystartups
Competitive Analysis
Market Positioning: Saily competes with 3 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Independent Alternatives to Saily
Looking for brands with different ownership structures? These similar brands are not owned by Nord Security, giving you alternative choices that support different corporate structures.
Technology SoftwareAiralo
Owned by Airalo
The world's largest travel eSIM marketplace, offering data packages for more than 200 countries and regions to over 20 million users.
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Privately Owned
Airalo operates independently without a large parent corporation.
Technology SoftwareHolafly
Owned by Holafly
Travel eSIM provider founded in Spain in 2017, now headquartered in Dublin, offering unlimited data plans across more than 200 destinations.
esimtravelconnectivity
Privately Owned
Holafly operates independently without a large parent corporation.
Technology SoftwareTesonet
Owned by Tesonet
Lithuanian venture builder behind Nord Security, Oxylabs, and Surfshark, with investments in Hostinger, Lovable, and dozens of other tech ventures. Founded in 2008 in Vilnius.
venture-buildercybersecuritystartups
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Tesonet operates independently without a large parent corporation.
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Owned by Aura
Consumer digital safety app combining identity theft protection, credit monitoring, and family security tools, run by the private company founded by Hari Ravichandran.
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Aura operates independently without a large parent corporation.
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High-performance KVM-over-IP switches and extenders for mission-critical IT, broadcast, and control rooms.
kvm-switchkvm-over-ipbroadcast
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Adder Technology operates independently without a large parent corporation.
Technology SoftwareAleph Alpha
Owned by Aleph Alpha GmbH
German sovereign AI brand behind the Luminous models and PhariaAI platform, merging with Cohere in a September 2026 deal.
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Aleph Alpha operates independently without a large parent corporation.
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