
Rockwell Automation is the corporate brand of Rockwell Automation, Inc. (NYSE: ROK), a publicly traded industrial automation company headquartered in Milwaukee, Wisconsin. Founded in 1903, the brand covers integrated control and information solutions for manufacturers, anchored by the Allen-Bradley hardware and FactoryTalk software brands. The parent generated $8.34 billion in fiscal 2025 revenue.
Parent Company
Founded
1903
Status
Publicly Traded
Headquarters
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Rockwell Automation | Rockwell Automation, Inc. | Brand division |
The brand grew from the 1903 Compression Rheostat Company, later named Allen-Bradley, which Rockwell International bought in 1985. After the aerospace businesses were sold in the 1990s, the remaining company took the Rockwell Automation name in 2002.
Today the brand stands for connected manufacturing: control systems, software, cybersecurity, and services for factories across more than 100 countries.
Is Rockwell Automation publicly traded?
Yes. It trades on the NYSE under ticker ROK and is in the S&P 500.
Is Allen-Bradley the same as Rockwell?
Allen-Bradley is Rockwell's product brand for control hardware; Rockwell Automation is the corporate name.
Who is the CEO of Rockwell Automation?
Blake Moret, chairman and CEO.
Where is Rockwell headquartered?
Milwaukee, Wisconsin, where it was founded in 1903.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Rockwell Automation | USA | 1903 | Mass market | Global | All Genders |
Market Positioning: Rockwell Automation competes with 1 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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U.S. Steel is privately owned, unlike Rockwell Automation which is under a publicly traded parent company.
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UltraTech Cement is privately owned, unlike Rockwell Automation which is under a publicly traded parent company.
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Brevini is privately owned, unlike Rockwell Automation which is under a publicly traded parent company.
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