
Allen-Bradley is owned by Rockwell Automation, Inc. (NYSE: ROK), a publicly traded industrial automation company headquartered in Milwaukee, Wisconsin. Founded in 1903, the Allen-Bradley name covers programmable logic controllers, drives, motor controls, and factory components that are de facto standards in North American manufacturing.
Parent Company
Founded
1903
Status
Publicly Traded
Headquarters
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Allen-Bradley | Rockwell Automation, Inc. | Wholly owned |
Lynde Bradley and Dr. Stanton Allen founded the Compression Rheostat Company in 1903, renaming it Allen-Bradley in 1910. Its motor starters and industrial controls became American factory standards through the mid-20th century, and its programmable logic controllers helped define modern automation.
Rockwell International bought the company in 1985 for $1.65 billion, then one of Wisconsin's largest deals. When the parent became Rockwell Automation in 2002, Allen-Bradley was retained as the product brand, a decision driven by its extraordinary specification loyalty among plant engineers.
Is Rockwell Automation publicly traded?
Yes. It trades on the NYSE under ticker ROK and is in the S&P 500.
Is Allen-Bradley the same as Rockwell?
Allen-Bradley is Rockwell's product brand for control hardware; Rockwell Automation is the corporate name.
Who is the CEO of Rockwell Automation?
Blake Moret, chairman and CEO.
Where is Rockwell headquartered?
Milwaukee, Wisconsin, where it was founded in 1903.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Rockwell Automation | USA | 1903 | Mass market | Global | All Genders |
Market Positioning: Allen-Bradley competes with 1 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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