Who Brands - Brand Ownership DirectoryWho Brands
HomeBrowse BrandsCategoriesCompaniesCompareBlogQuizAbout
HomeBrowse BrandsCategoriesCompaniesCompareBlogQuizAbout
Who Brands

Your trusted reference for brand ownership information. We provide factual, comprehensive data about who owns the brands you know.

Stay in the know

Get the latest ownership updates delivered to your inbox.

Browse

  • All Brands
  • Categories
  • Companies
  • Countries
  • Compare Brands
  • Blog
  • Brand Quiz
  • RSS Feed

Company

  • About Us
  • Methodology
  • Contact
  • FAQ
  • Submit a Brand
  • List Your Brand
  • Write for Us

Legal

  • Terms of Service
  • Privacy Policy
  • Cookie Policy
  • Affiliate Disclosure
  • Disclaimer

Support Us

☕Buy me a coffee

2026 Who Brands. All information is provided for educational purposes. Brand names and logos are trademarks of their respective owners.

  1. Home
  2. Brands
  3. Sports
  4. Planet Fitness
Planet Fitness logo
Sports

Who Owns Planet Fitness?

Planet Fitness is owned by Planet Fitness, Inc. (NYSE: PLNT), the public fitness franchisor headquartered in Hampton, New Hampshire. The corporation owns the Planet Fitness trademarks, operates a minority of clubs, and licenses the brand to independent franchisees that run most locations. The brand began in New Hampshire in 1992 and has used its value pricing and Judgement Free Zone positioning to build a network of more than 2,700 clubs.

Parent Company

Planet Fitness, Inc.

Founded

1992

Status

Publicly Traded

Headquarters

Hampton, New Hampshire, USA

budgetmass marketUnited StatesOfficial Website

Who Owns Planet Fitness?

  • Parent Company: Planet Fitness, Inc.
  • Ownership Type: Wholly owned
  • Company Type: Publicly Traded
  • Stock Ticker: NYSE: PLNT
BrandParent CompanyOwnership Type
Planet FitnessPlanet Fitness, Inc.Wholly owned

History of Planet Fitness

  • Founded: 1992
  • Founders: Michael Grondahl, Marc Grondahl, Rick Berks

Michael and Marc Grondahl entered the gym business in New Hampshire in 1992. They moved away from a conventional fitness club model and focused on occasional and first-time gym users. Lower monthly prices, a simplified club format, and rules intended to reduce intimidation became the core offer.

The Planet Fitness name was connected with a Florida gym established by Rick Berks. The Grondahls acquired rights to the name in 2002, then expanded franchising. The Judgement Free Zone message became the brand's main identity, while purple and yellow club design made locations easy to recognize.

Franchising allowed rapid growth without requiring the parent to fund every new club. Planet Fitness reached 1,000 clubs in 2015, the same year its parent went public on the NYSE. The network later expanded into Canada, Mexico, Panama, Australia, and Spain.

About Planet Fitness, Inc.

What does Planet Fitness own?
Planet Fitness owns and operates approximately 100 corporate fitness clubs and franchises over 2,600 additional locations under the Planet Fitness brand. The company also owns Planet Fitness Equipment LLC, which supplies fitness equipment to franchisees, and operates the Planet Fitness App digital platform. Its premium membership tier, PF Black Card, is offered under the same brand name.

Is Planet Fitness publicly traded?
Yes, Planet Fitness is publicly traded on the New York Stock Exchange under the ticker symbol PLNT. The company completed its IPO in August 2015, pricing shares at $16 each. Shares are held by institutional investors including T. Rowe Price, Vanguard Group, and BlackRock, along with individual shareholders.

Who founded Planet Fitness?
Planet Fitness was founded in 1992 by brothers Michael and Marc Grondahl in Dover, New Hampshire. Rick Berks, who had used the Planet Fitness name for a gym in Sunrise, Florida, sold the naming rights to the Grondahls in 2002. Chris Rondeau, who joined as a front desk attendant and later became CEO, was also a key figure in developing the company's business model.

Where is Planet Fitness headquartered?
Planet Fitness is headquartered in Hampton, New Hampshire, USA. The company has maintained its headquarters in New Hampshire since its founding, even as it has expanded to over 2,700 locations across five countries. The corporate offices house franchise support, marketing, technology, and executive functions.

How many brands does Planet Fitness own?
Planet Fitness operates as a single-brand company. The Planet Fitness brand is the company's sole consumer-facing product. The PF Black Card is a premium membership tier offered under the same brand, not a separate brand. The company does not operate multiple gym concepts or fitness brands.

Who owns Planet Fitness?
Planet Fitness is owned by its public shareholders. No single investor or group exercises controlling interest. Major institutional shareholders include T. Rowe Price, Vanguard Group, and BlackRock. The company is governed by a board of directors led by Chairman Stephen B. Buggy Jr., with CEO Colleen Keating responsible for day-to-day operations.

What is Planet Fitness' revenue?
Planet Fitness reported revenue of $1.25 billion for FY2025, up from $1.1 billion in FY2024. The franchise segment contributed approximately $580 million, corporate-owned stores approximately $420 million, equipment sales approximately $180 million, and other revenue approximately $70 million. In Q1 2026, the company reported revenue of $345 million, up 11% year over year.

Has Planet Fitness made major acquisitions recently?
Planet Fitness has grown primarily through organic expansion and franchising rather than acquisitions. The company opened approximately 170 new clubs in 2025 and plans approximately 180 new openings in 2026. The company has not made significant acquisitions of other fitness brands or companies in recent years.

  • Founded: 1992
  • Headquarters: Hampton, New Hampshire, USA
  • Company Type: Publicly Traded
  • Stock: NYSE: PLNT
  • Revenue: $1.25 billion (FY2025)
  • Employees: Approximately 3,000 corporate

Visit Planet Fitness, Inc. website

View full company profile for Planet Fitness, Inc.

Where Is Planet Fitness Made / Based?

  • Headquarters: Hampton, New Hampshire, USA

Planet Fitness Categories & Tags

FitnessGymsFranchisingHealth Clubs

Planet Fitness Ownership: Pros & Cons

Advantages

  • +Public-company funding supports technology, advertising, and equipment development
  • +Franchise capital supports expansion across many local markets
  • +Central brand standards create a recognizable club experience
  • +A large network adds value to multi-club membership tiers

Considerations

  • -Franchisee execution can affect service consistency
  • -The brand is exposed to disputes over billing and cancellation procedures
  • -Low prices require high membership volume
  • -The parent depends heavily on one consumer brand

Frequently Asked Questions About Planet Fitness

Sources & Further Reading

  • Planet Fitness 2024 Form 10-K:
  • Planet Fitness Investor Relations:
  • Planet Fitness official website:

Where to Buy

Disclosure: We may earn commission from purchases
AmazonPlanet Fitness on Amazon

Competitors to Planet Fitness

No direct competitors found in the same category. This could be because Planet Fitnessoperates in a unique market segment or we're still building our competitor database.

Independent Alternatives to Planet Fitness

Looking for brands with different ownership structures? These similar brands are not owned by Planet Fitness, Inc., giving you alternative choices that support different corporate structures.

Arsenal Football ClubSports

Arsenal Football Club

Owned by Kroenke Sports & Entertainment

English professional football club based in London, competing in the Premier League and owned by American billionaire Stan Kroenke through Kroenke Sports & Entertainment.

footballsoccerpremier-league
Privately Owned

Arsenal Football Club is privately owned, unlike Planet Fitness which is under a publicly traded parent company.

Arsenal W.F.C.Sports

Arsenal W.F.C.

Owned by Kroenke Sports & Entertainment

English professional women's football club based in London, competing in the Women's Super League and owned by Kroenke Sports & Entertainment.

footballsoccerwomen-sports
Privately Owned

Arsenal W.F.C. is privately owned, unlike Planet Fitness which is under a publicly traded parent company.

AS RomaSports

AS Roma

Owned by The Friedkin Group

Italian professional football club based in Rome, Italy, competing in Serie A and owned by The Friedkin Group since 2020.

footballserie-aitalian-football
Privately Owned

AS Roma is privately owned, unlike Planet Fitness which is under a publicly traded parent company.

Aston VillaSports

Aston Villa

Owned by V Sports

English professional football club based in Birmingham, competing in the Premier League, owned by Nassef Sawiris and Wes Edens through V Sports since 2018.

footballpremier-leagueenglish-football
Privately Owned

Aston Villa is privately owned, unlike Planet Fitness which is under a publicly traded parent company.

Atletico MadridSports

Atletico Madrid

Owned by Atletico de Madrid (Gil Marin Family)

Spanish professional football club based in Madrid, competing in La Liga and one of the most successful clubs in Spanish football.

footballla-ligaspanish-football
Privately Owned

Atletico Madrid is privately owned, unlike Planet Fitness which is under a publicly traded parent company.

BenficaSports

Benfica

Owned by SL Benfica (Member-Owned)

Portuguese professional football club based in Lisbon, competing in the Primeira Liga and the most successful club in Portuguese football.

footballprimeira-ligaportuguese-football
Privately Owned

Benfica is privately owned, unlike Planet Fitness which is under a publicly traded parent company.

Planet Fitness, Inc. Stock Information

Jobs at Planet Fitness, Inc.

Latest News About Planet Fitness

Related Articles About Planet Fitness

View more articles
Product Placement: The Brands Behind Your Favourite Films
Pop Culture

Product Placement: The Brands Behind Your Favourite Films

165 brands backed Spider-Man: Brand New Day. Only 5 made it into the film. Global product placement spending hit $33 billion. Discover the brands behind your favourite films and who owns them. Explore our database.

Who Brands StaffAug 24, 2026
Product PlacementFilmsBrand Ownership
Brands Featured in Netflix Shows and Who Owns Them
Pop Culture

Brands Featured in Netflix Shows and Who Owns Them

AB InBev signed a sweeping deal with Netflix. Genesis partnered with The Hawk. State Farm and DoorDash appeared in Running Point. Discover which brands are in Netflix shows and who owns them. Explore our database.

Who Brands StaffAug 23, 2026
NetflixProduct PlacementBrand Ownership
Why Younger Consumers Research Brand Ownership Before Buying
Consumer Education

Why Younger Consumers Research Brand Ownership Before Buying

72% of Gen Z trust customer reviews over influencer content. 94% of brands score lower on trust with Gen Z. Discover why younger consumers research brand ownership before buying. Explore our database.

Who Brands StaffAug 22, 2026
Gen ZMillennialsBrand Ownership
View more articles

People Also Searched

Discover popular brands and companies in the Sports category and related searches from other users.

160over90
Brandmarketing-agency

160over90

Global marketing and communications agency specializing in brand strategy, advertising, PR, and experiential marketing for sports and entertainment clients.

Brand in Sports
pr-agencysports-marketing
AC Milan
Brandfootball

AC Milan

Italian professional football club based in Milan, competing in Serie A and one of the most successful and prestigious clubs in world football.

Brand in Sports
serie-aitalian-football
Al Hilal
Brandfootball

Al Hilal

Saudi Arabian professional football club competing in the Saudi Pro League.

Brand in Sports
soccersaudi-arabia
Browse All Sports

Last reviewed: August 8, 2026 · Reviewed by Who Brands Editorial Team