Who Brands - Brand Ownership DirectoryWho Brands
HomeBrowse BrandsCategoriesCompaniesCompareBlogQuizAbout
HomeBrowse BrandsCategoriesCompaniesCompareBlogQuizAbout
Who Brands

Your trusted reference for brand ownership information. We provide factual, comprehensive data about who owns the brands you know.

Stay in the know

Get the latest ownership updates delivered to your inbox.

Browse

  • All Brands
  • Categories
  • Companies
  • Countries
  • Compare Brands
  • Blog
  • Brand Quiz
  • RSS Feed

Company

  • About Us
  • Methodology
  • Contact
  • FAQ
  • Submit a Brand
  • List Your Brand
  • Write for Us

Legal

  • Terms of Service
  • Privacy Policy
  • Cookie Policy
  • Affiliate Disclosure
  • Disclaimer

Support Us

☕Buy me a coffee

2026 Who Brands. All information is provided for educational purposes. Brand names and logos are trademarks of their respective owners.

  1. Home
  2. Brands
  3. Sports
  4. Peloton
Peloton logo
Sports

Who Owns Peloton?

Peloton is owned by Peloton Interactive, Inc. (NASDAQ: PTON), the public connected fitness company headquartered in New York City. The parent owns the Peloton trademarks, hardware designs, software, subscription platform, and class library. Founded in 2012 by John Foley, Hisao Kushi, Tom Cortese, Yony Feng, and Graham Stanton, Peloton sells connected exercise equipment and paid digital memberships in the United States and several international markets.

Parent Company

Peloton Interactive, Inc.

Founded

2012

Status

Publicly Traded

Headquarters

New York City, New York, USA

premiumpremiumGlobalOfficial Website

Who Owns Peloton?

  • Parent Company: Peloton Interactive, Inc.
  • Ownership Type: Wholly owned
  • Company Type: Publicly Traded
  • Stock Ticker: NASDAQ: PTON
BrandParent CompanyOwnership Type
PelotonPeloton Interactive, Inc.Wholly owned

History of Peloton

  • Founded: 2012
  • Founders: John Foley, Hisao Kushi, Tom Cortese, Yony Feng, Graham Stanton

John Foley, Hisao Kushi, Tom Cortese, Yony Feng, and Graham Stanton founded Peloton in New York in 2012. The concept combined a stationary bike, a screen, instructor-led classes, and a recurring software subscription.

The first bike reached customers in 2014. Peloton later added treadmills, strength content, apps, and a rowing machine. The parent completed its initial public offering in 2019.

Demand rose sharply during the COVID-19 pandemic as gyms closed. Peloton expanded production and logistics, then faced excess capacity when demand normalized. The company cut jobs, changed leadership, recalled treadmills, and moved toward outside manufacturing and a broader app strategy.

About Peloton Interactive, Inc.

What does Peloton Interactive own?
Peloton Interactive owns the Peloton brand of connected fitness equipment and subscriptions, and the Precor brand of commercial fitness equipment. The company's product lineup includes the Peloton Bike, Bike+, Tread, Tread+, and Row, along with a digital subscription service for fitness classes. Peloton also operates production studios in New York City and London where it films its fitness content.

Is Peloton Interactive publicly traded?
Yes, Peloton Interactive is publicly traded on NASDAQ under ticker PTON. The company went public in September 2019, raising $1.16 billion at a valuation of $8.1 billion. Peloton has a dual-class share structure with Class A shares carrying one vote per share and Class B shares carrying 10 votes per share, with the latter held primarily by founders and early investors.

Who founded Peloton Interactive?
Peloton was founded in 2012 by John Foley, Hisao Kushi, Tom Cortese, Yony Feng, and Graham Stanton. Foley, a former Barnes and Noble e-commerce executive, came up with the idea after struggling to fit boutique cycling classes into his schedule. The team spent two years developing the first Peloton Bike before launching it in 2014.

Where is Peloton Interactive headquartered?
Peloton is headquartered in New York City, New York, USA. The company's corporate offices and primary content production studio are located in New York. Peloton also operates a production studio in London and has manufacturing partnerships in Taiwan and China, with some assembly operations in the United States through the Precor acquisition.

How many brands does Peloton Interactive own?
Peloton owns two brands: Peloton, its primary consumer brand for connected fitness equipment and subscriptions, and Precor, a commercial fitness equipment brand acquired in 2020 for $420 million. The company also operates a digital-only subscription tier that does not require Peloton hardware.

Who owns Peloton Interactive?
Peloton is a publicly traded company with a dispersed shareholder base. Major institutional investors include mutual funds and investment management firms. The company's founders and early investors retain some ownership through Class B shares with enhanced voting rights. No single shareholder holds a controlling stake. Peter Stern serves as CEO and President, and Sid Thacker serves as CFO.

What is Peloton Interactive's financial performance?
For fiscal year 2026 (ended June 30, 2026), Peloton reported total revenue of $2.45 billion and net income of $63.2 million, its first full year of profitability. Adjusted EBITDA was approximately $468 million, and free cash flow was $374 million. The company projects FY2027 revenue of $2.3 to $2.4 billion and adjusted EBITDA of $475 to $525 million.

  • Founded: 2012
  • Headquarters: New York City, New York, USA
  • Company Type: Publicly Traded
  • Stock: NASDAQ: PTON
  • Revenue: $2.45 billion (FY2026)
  • Employees: approximately 6,000

Visit Peloton Interactive, Inc. website

View full company profile for Peloton Interactive, Inc.

Where Is Peloton Made / Based?

  • Headquarters: New York City, New York, USA
  • Manufacturing / Operations: Taiwan, China

Peloton Categories & Tags

Connected FitnessExercise BikesFitness SubscriptionsDigital Fitness

Peloton Recalls & Controversies

The U.S. Consumer Product Safety Commission announced recalls involving Peloton treadmills in 2021. The Tread+ recall followed reports of children, pets, and objects being pulled beneath the machine, including one child death. Peloton offered remedies and later introduced safety changes. The matter remains important when assessing the brand's product-safety record.

Peloton Ownership: Pros & Cons

Advantages

  • +One parent controls hardware, software, and class content
  • +Subscription revenue supports continuing product investment
  • +Public filings provide operating disclosure
  • +The app gives the brand reach beyond equipment owners

Considerations

  • -Premium prices narrow the customer base
  • -Hardware recalls can damage trust
  • -Member churn affects recurring revenue
  • -Fitness clubs and lower-cost apps create heavy competition

Frequently Asked Questions About Peloton

Sources & Further Reading

  • Peloton 2025 Form 10-K:
  • Peloton annual reports:
  • CPSC Peloton recalls:

Where to Buy

Disclosure: We may earn commission from purchases
AmazonPeloton on Amazon

Competitors to Peloton

No direct competitors found in the same category. This could be because Pelotonoperates in a unique market segment or we're still building our competitor database.

Independent Alternatives to Peloton

Looking for brands with different ownership structures? These similar brands are not owned by Peloton Interactive, Inc., giving you alternative choices that support different corporate structures.

160over90Sports

160over90

Owned by Endeavor Group Holdings

Global marketing and communications agency specializing in brand strategy, advertising, PR, and experiential marketing for sports and entertainment clients.

marketing-agencypr-agencysports-marketing
Privately Owned

160over90 is privately owned, unlike Peloton which is under a publicly traded parent company.

AC MilanSports

AC Milan

Owned by RedBird Capital Partners

Italian professional football club based in Milan, competing in Serie A and one of the most successful and prestigious clubs in world football.

footballserie-aitalian-football
Privately Owned

AC Milan is privately owned, unlike Peloton which is under a publicly traded parent company.

BarcelonaSports

Barcelona

Owned by FC Barcelona Club de Futbol

Spanish professional football club founded in 1899, based in Barcelona, Catalonia. FC Barcelona is member-owned by approximately 150,000 registered socios and competes in La Liga.

footballla-ligaspanish-football
Privately Owned

Barcelona is privately owned, unlike Peloton which is under a publicly traded parent company.

Bayern MunichSports

Bayern Munich

Owned by FC Bayern Munchen AG

German professional football club based in Munich, competing in the Bundesliga and widely regarded as Germany's most successful football club.

footballbundesligagerman-football
Privately Owned

Bayern Munich is privately owned, unlike Peloton which is under a publicly traded parent company.

FC BarcelonaSports

FC Barcelona

Owned by FC Barcelona Club de Futbol

Spanish professional football club founded in 1899, member-owned and based in Barcelona, Catalonia, Spain.

footballsoccerla-liga
Privately Owned

FC Barcelona is privately owned, unlike Peloton which is under a publicly traded parent company.

FulhamSports

Fulham

Owned by Cougar Holdco London Limited

English professional football club based in West London, competing in the Premier League and known as "The Cottagers."

footballpremier-leagueenglish-football
Privately Owned

Fulham is privately owned, unlike Peloton which is under a publicly traded parent company.

Peloton Interactive, Inc. Stock Information

Jobs at Peloton Interactive, Inc.

Latest News About Peloton

Related Articles About Peloton

View more articles
Product Placement: The Brands Behind Your Favourite Films
Pop Culture

Product Placement: The Brands Behind Your Favourite Films

165 brands backed Spider-Man: Brand New Day. Only 5 made it into the film. Global product placement spending hit $33 billion. Discover the brands behind your favourite films and who owns them. Explore our database.

Who Brands StaffAug 24, 2026
Product PlacementFilmsBrand Ownership
Brands Featured in Netflix Shows and Who Owns Them
Pop Culture

Brands Featured in Netflix Shows and Who Owns Them

AB InBev signed a sweeping deal with Netflix. Genesis partnered with The Hawk. State Farm and DoorDash appeared in Running Point. Discover which brands are in Netflix shows and who owns them. Explore our database.

Who Brands StaffAug 23, 2026
NetflixProduct PlacementBrand Ownership
Why Younger Consumers Research Brand Ownership Before Buying
Consumer Education

Why Younger Consumers Research Brand Ownership Before Buying

72% of Gen Z trust customer reviews over influencer content. 94% of brands score lower on trust with Gen Z. Discover why younger consumers research brand ownership before buying. Explore our database.

Who Brands StaffAug 22, 2026
Gen ZMillennialsBrand Ownership
View more articles

People Also Searched

Discover popular brands and companies in the Sports category and related searches from other users.

160over90
Brandmarketing-agency

160over90

Global marketing and communications agency specializing in brand strategy, advertising, PR, and experiential marketing for sports and entertainment clients.

Brand in Sports
pr-agencysports-marketing
AC Milan
Brandfootball

AC Milan

Italian professional football club based in Milan, competing in Serie A and one of the most successful and prestigious clubs in world football.

Brand in Sports
serie-aitalian-football
Al Hilal
Brandfootball

Al Hilal

Saudi Arabian professional football club competing in the Saudi Pro League.

Brand in Sports
soccersaudi-arabia
Browse All Sports

Last reviewed: August 8, 2026 · Reviewed by Who Brands Editorial Team