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2026 Who Brands. All information is provided for educational purposes. Brand names and logos are trademarks of their respective owners.

  1. Home
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  3. Retail & E-commerce
  4. nomnom
nomnom logo
Retail & E-commerce

Who Owns nomnom?

nomnom is a convenience store brand owned by Par Hawaii, a subsidiary of Par Pacific Holdings (NYSE: PARR). Launched as a snack-focused convenience concept, nomnom operates at the majority of Hele fuel stations across Hawaii, Idaho, and Washington, offering local snacks, light meals, and refreshments.

Parent Company

Par Pacific Holdings

Founded

2016

Status

Publicly Traded

Headquarters

Kapolei, Hawaii, USA

nomnom Timeline

2012
Par Pacific Holdings

Parent company established in Houston, Texas, USA

Company Founded
2016

nomnom

Founded by Par Hawaii (internal development)

Founded
budgetmass marketRegionalall-agessustainable packagingenergy efficiencylocal sourcingwaste reductioncommunity programscarbon footprint reductionOfficial Website

Who Owns nomnom?

  • Parent Company: Par Pacific Holdings
  • Ownership Type: Wholly owned
  • Company Type: Publicly Traded
  • Stock Ticker: NYSE: PARR
BrandParent CompanyOwnership Type
nomnomPar Pacific HoldingsWholly owned

History of nomnom

  • Founded: 2016
  • Founders: Par Hawaii (internal development)

nomnom was launched in 2016 by Par Pacific Holdings as a snack-focused convenience store concept. The brand was developed to complement Par Pacific's fuel stations in the Pacific Northwest and provide consumers with convenient access to snacks, light meals, and refreshments.

The brand's development focused on creating a convenience store experience centered on snacking and quick food options. nomnom was designed with the understanding that convenience stores serve as destinations for quick, satisfying snack purchases, positioning the brand as a "safe haven for snacking."

nomnom operates at Par Pacific's fuel station locations across Idaho and Washington, creating integrated retail locations where consumers can fuel up and grab snacks in one convenient stop. The brand has become a key component of Par Pacific's retail strategy in the Pacific Northwest.

In June 2026, nomnom opened its newest store in Post Falls, Idaho, reflecting Par Pacific's continued expansion of its convenience retail footprint in the Pacific Northwest. Par Pacific has dedicated $10 million to its retail network in 2026 through remodels and new-to-industry (NTI) store openings. A Pacific Northwest location remodeled in 2025 delivered a 7% increase in fuel sales, a 14% increase in merchandise sales, and a 54% increase in foodservice sales compared to prior periods, demonstrating the return potential of targeted retail investments.

About Par Pacific Holdings

Is Par Pacific Holdings publicly traded?
Yes, Par Pacific Holdings is publicly traded on the New York Stock Exchange under the ticker symbol PARR. As of February 2026, there were approximately 49 million shares outstanding. The company has been listed since its founding in 2012.

Who is the CEO of Par Pacific Holdings?
Will Monteleone is the President and Chief Executive Officer of Par Pacific Holdings. He was appointed CEO in May 2024, succeeding founding CEO William Pate. Monteleone has been with Par Pacific since 2013, previously serving as EVP and CFO and then as President. He began his career at Banc of America Securities and worked at Equity Group Investments before joining Par Pacific.

What brands does Par Pacific own?
Par Pacific owns and operates three retail brands: Hele (a proprietary fuel and convenience store brand in Hawaii), nomnom (a proprietary convenience store and fuel brand in Washington and Idaho), and 76 (a licensed fuel brand used at Hawaii retail locations under an exclusive license from Phillips 66). The company also operates Kauai Automated Fuels cardlock locations.

Where does Par Pacific operate?
Par Pacific operates refineries in four locations: Kapolei, Hawaii; Billings, Montana; Tacoma, Washington; and Newcastle, Wyoming. The company operates retail locations in Hawaii, Washington, and Idaho. Its logistics network spans the Pacific, Pacific Northwest, and Rocky Mountain regions.

What is Par Pacific's annual revenue?
Par Pacific reported revenue of $4.79 billion for full year 2025. Net income attributable to stockholders was $369.4 million, or $7.16 per diluted share. Adjusted EBITDA was $633.5 million. In the first half of 2026 alone, revenue reached $4.79 billion, driven by strong Q2 2026 refining margins.

Does Par Pacific own any other energy assets?
Yes, Par Pacific owns 46% of Laramie Energy, LLC, a natural gas production company with operations concentrated in western Colorado. This equity investment gives Par Pacific exposure to natural gas production alongside its refining and retail operations.

How many refineries does Par Pacific operate?
Par Pacific operates four refineries with total crude oil throughput capacity of 219,000 barrels per day. The facilities are located in Kapolei, Hawaii (94,000 bpd), Billings, Montana (63,000 bpd), Tacoma, Washington (42,000 bpd), and Newcastle, Wyoming (18,000 bpd). In 2025, the refineries processed 187.8 Mbpd of crude oil.

  • Founded: 2012
  • Headquarters: Houston, Texas, USA
  • Company Type: Publicly Traded
  • Stock: NYSE: PARR
  • Revenue: $4.79 billion (FY2025)
  • Employees: ~1,200

Visit Par Pacific Holdings website

View full company profile for Par Pacific Holdings

Where Is nomnom Made / Based?

  • Headquarters: Kapolei, Hawaii, USA
  • Manufacturing / Operations: Hawaii, Idaho, Washington

nomnom Categories & Tags

Convenience StoresSnacksFood BeverageRetailExxonmobilConvenience Retail

nomnom Sustainability & Ethics

nomnom operates under Par Pacific Holdings' sustainability framework, focusing on environmental responsibility, community engagement, and ethical business practices within the convenience retail sector. As a convenience store brand operating in the Pacific Northwest, nomnom integrates sustainability into its product sourcing, packaging, and community involvement initiatives.

Sustainable Packaging: nomnom has implemented initiatives to reduce packaging waste through the use of recyclable and compostable materials where possible. The brand works with suppliers to minimize single-use plastics and encourages the use of reusable containers for hot food items and beverages.

Local Product Sourcing: The brand emphasizes local products from Pacific Northwest-based suppliers, reducing transportation emissions and supporting the local economy. This focus on local sourcing includes partnerships with regional food producers and snack manufacturers, providing customers with authentic local flavors while reducing the carbon footprint associated with long-distance shipping.

Energy Efficiency: As part of Par Pacific's commitment to environmental stewardship, nomnom stores implement energy-efficient practices including LED lighting, energy-efficient refrigeration, and optimized HVAC systems. These measures reduce the environmental impact of store operations while maintaining product quality and customer comfort.

Waste Reduction Programs: nomnom participates in food waste reduction initiatives through careful inventory management and donation programs for unsold food items where feasible. The brand works with local food banks and community organizations to minimize food waste while addressing food insecurity in local communities.

Community Engagement: nomnom maintains active community involvement through local sponsorships, school partnerships, and participation in community events across Idaho and Washington. The brand supports local youth sports teams, educational programs, and community festivals, strengthening its connection to the communities it serves.

Ethical Business Practices: nomnom operates under Par Pacific's code of conduct and ethical business standards, ensuring fair labor practices, transparent pricing, and honest marketing. The brand maintains compliance with all applicable regulations for food service and retail operations in its operating regions.

Awards & Recognition

nomnom has received recognition for its innovative approach to convenience retail and its successful brand launch within Par Pacific's retail portfolio.

Brand Innovation: The nomnom brand concept has been recognized within the convenience retail industry for its creative positioning as a snack-focused store that speaks to consumers' cravings. The brand's approach to convenience retail, with local products and satisfying snack options, has been noted as an innovative strategy in the fuel station convenience sector.

Retail Performance: Par Pacific's retail business, which includes nomnom, has been recognized for consistent operational excellence. The retail segment posted operating income of $20.8 million in Q2 2025, up from $16.1 million a year earlier, with adjusted EBITDA increasing to $23.3 million from $18.7 million. Same-store fuel volumes rose 1.8% and inside sales revenue increased 3.0% year over year. In Q2 2026, Par Pacific reported net income of $462.1 million, driven in part by strong retail performance.

Remodeling Success: A Pacific Northwest nomnom location remodeled in 2025 delivered a 7% increase in fuel sales, a 14% increase in merchandise sales, and a 54% increase in foodservice sales compared to prior periods. Par Pacific is applying this return-driven framework to additional store remodels, dedicating $10 million to its retail network in 2026 through remodels and NTI projects.

nomnom Recalls & Controversies

nomnom maintains a clean operational record with no major product recalls, regulatory actions, or significant controversies that have impacted the brand's reputation or operations in the convenience retail market.

Food Safety Compliance: The brand maintains compliance with all applicable food safety regulations and health department requirements across its operating regions in Idaho and Washington. nomnom has not faced significant food safety incidents or regulatory enforcement actions.

Labor Practices: nomnom operates under Par Pacific's fair labor practices and maintains compliance with all applicable employment laws and regulations. The brand has not faced significant labor disputes or workplace controversies.

Environmental Compliance: The brand maintains compliance with environmental regulations related to retail operations, waste management, and energy use. nomnom has not faced significant environmental violations or regulatory enforcement actions.

Community Relations: nomnom maintains positive relationships within the communities it serves and has not been involved in significant community disputes or controversies that would impact its reputation or standing.

Brands Owned by Par Pacific Holdings

HeleEnergy Utilities

Hele

Owned by Par Pacific Holdings

Contemporary fuel brand in Hawaii operated by Par Hawaii, a subsidiary of Par Pacific Holdings (NYSE: PARR). Launched in 2016, Hele offers TOP TIER gasoline at stations across Oahu, Maui, and the Big Island, co-located with nomnom convenience stores.

fuelgasolineconvenience
View all brands owned by Par Pacific Holdings

nomnom Ownership: Pros & Cons

Advantages

  • +Snack-focused concept with clear market positioning
  • +Strategic co-location at Par Pacific fuel stations for integrated shopping
  • +Local product offerings and regional relevance
  • +Support from Par Pacific Holdings' logistics and supply chain
  • +Growing convenience store presence across multiple states
  • +Integration with established fuel retail operations

Considerations

  • -Competition from established convenience store chains
  • -Limited geographic presence compared to national chains
  • -Dependence on fuel station locations for retail presence
  • -Reliance on parent company's operations and supply chain
  • -Market constraints in regional convenience store industry
  • -Need to maintain product freshness and quality across locations

Frequently Asked Questions About nomnom

Sources & Further Reading

  • Par Pacific Holdings Official Website -
  • Par Pacific 2026 Capital Expenditure Guidance -
  • C-Store Dive: Par Pacific C-Store Remodeling Initiative -
  • CSP Daily News: Par Pacific Q2 2025 Retail Gains -
  • Par Pacific Holdings Investor Relations -
  • Convenience Store Industry News -
  • Par Pacific Sustainability Report -

Competitors to nomnom

No direct competitors found in the same category. This could be because nomnomoperates in a unique market segment or we're still building our competitor database.

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Par Pacific Holdings Stock Information

Jobs at Par Pacific Holdings

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Last reviewed: August 1, 2026 · Reviewed by Who Brands Editorial Team