Who Owns New Holland Agriculture?
New Holland Agriculture is owned by CNH Industrial N.V. (NYSE: CNH), a publicly traded farm and construction equipment manufacturer with its principal office in Basildon, United Kingdom. The brand traces to the New Holland Machine Company founded in 1895 in New Holland, Pennsylvania, and passed through Sperry Rand, Ford, and Fiat before becoming part of CNH. CNH Industrial reported FY2025 revenue of $18.1 billion.
Who Owns New Holland Agriculture?
- Parent Company: CNH Industrial N.V.
- Ownership Type: Wholly owned
- Company Type: Publicly Traded
- Stock Ticker: New York Stock Exchange: CNH
| Brand | Parent Company | Ownership Type |
|---|---|---|
| New Holland Agriculture | CNH Industrial N.V. | Wholly owned |
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History of New Holland Agriculture
- Founded: 1895
- Founders: Abram Zimmerman
Abe Zimmerman opened a blacksmith shop in New Holland, Pennsylvania, in 1895, repairing farm machinery for local farmers. When the stationary engines he retailed froze in Pennsylvania winters, he designed his own freeze-proof engine, incorporated the New Holland Machine Company in 1903, and grew it into a respected farm equipment maker best known for the first successful self-tying pick-up baler.
Sperry Rand Corporation purchased the company in 1947, creating Sperry New Holland, which bought Belgian combine maker Claeys in 1964 and introduced the world's first twin-rotor combine in 1975. That acquisition plugged New Holland into European harvesting technology that still anchors its combine line in Zedelgem, Belgium.
Ford bought Sperry New Holland in 1986, giving the brand its first full tractor line drawn from the Fordson heritage, which dated to Henry Ford's 1917 Model F. Fiat's FiatGeotech unit purchased Ford New Holland in 1991, merging it with Fiat Trattori's 1918-vintage tractor lineage, and formally launched the integrated New Holland brand at a 1996 Orlando convention. The same year New Holland acquired Austrian tractor maker Steyr.
In 1999 New Holland N.V. merged with Case Corporation to form CNH Global, divesting Laverda and the Versatile Winnipeg plant for antitrust approval. CNH Industrial was formed in 2013, and since 2021 the group has focused on agriculture and construction after spinning off the Iveco truck business. The brand now sells more than 100 product lines globally.
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About CNH Industrial N.V.
Is CNH Industrial publicly traded?
Yes. CNH trades on the New York Stock Exchange under ticker CNH, its sole listing since January 2024.
Who owns CNH Industrial?
It is a public company. Exor N.V., the Agnelli family holding company, is the largest shareholder with roughly 27 percent of voting rights.
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What brands does CNH own?
Case IH, New Holland Agriculture, Steyr, Case Construction, New Holland Construction, Raven, Hemisphere, and specialty lines including Flexi-Coil and Miller.
When was CNH Industrial formed?
In 2013, through the combination of Fiat Industrial S.p.A. and CNH Global N.V., itself created by the 1999 New Holland-Case merger.
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Where is CNH headquartered?
Corporate seat in Amsterdam, Netherlands; principal executive office in Basildon, Essex, United Kingdom.
What is CNH's revenue?
FY2025 consolidated revenue was $18.10 billion, down 9 percent from FY2024, with net income of $505 million.
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Does CNH own New Holland and Case?
Yes. New Holland Agriculture and Case IH are both wholly owned CNH agriculture brands operating parallel dealer networks.
- Founded: 2013
- Headquarters: Basildon, Essex, United Kingdom
- Company Type: Publicly Traded
- Stock: New York Stock Exchange: CNH
- Revenue: $18.10 billion (FY2025)
- Employees: Approximately 34,000
Where Is New Holland Agriculture Made / Based?
- Headquarters: Turin, Piedmont, Italy
- Manufacturing / Operations: United States, United Kingdom, Italy, Belgium, Brazil, India
New Holland Agriculture Categories & Tags
New Holland Agriculture Ownership: Pros & Cons
Advantages
- +Owned by a top-three global equipment maker with massive scale
- +Complete product line from sub-compact tractors to flagship combines
- +Deep global dealer and parts network
- +In-house precision agriculture stack via Raven and Hemisphere
- +130 years of brand equity in hay and forage equipment
Considerations
- -Parent carries significant debt through its captive finance arm
- -Premium pricing versus value brands like Mahindra and Kioti
- -Complex multi-brand structure overlaps with Case IH
- -Exposed to the cyclical downturn in farm equipment demand
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Frequently Asked Questions About New Holland Agriculture
Sources & Further Reading
- New Holland Agriculture
- CNH Industrial Investors
- CNH Industrial FY2025 Results (February 2026)
- New Holland on Wikipedia
- CNH Industrial on Wikipedia
- CNH Industrial Company Profile - /companies/cnh-industrial
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Competitors to New Holland Agriculture
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Agco | USA | 1990 | Mass market | Global | All Genders | |
| Tym | USA | 1968 | Mass market | United states | All Genders | |
| Agco | USA | 1986 | Premium | United states | All Genders | |
| Escorts Kubota | India | 1997 | Mass market | Global | All Genders | |
| Agco | Germany | 1930 | Premium | Europe | All Genders | |
| Agco | USA | 1923 | Premium | United states | All Genders |
Learn More About Competitors
Conglomerates IndustrialAGCO
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The corporate master brand of AGCO Corporation, covering its agricultural machinery business and serving as the entry-level product line in select markets.
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Conglomerates IndustrialBranson Tractors
Owned by TYM Corporation
TYM Corporation's Korean-built compact and utility tractor brand for North America, known for heavy cast-iron construction and value pricing.
tractorsagriculturetym
Conglomerates IndustrialChallenger
Owned by AGCO Corporation
AGCO's licensed high-horsepower tractor brand, originally created by Caterpillar in 1986 and manufactured by AGCO under license since 2002.
tractorshigh-horsepowertracked
Conglomerates IndustrialFarmtrac
Owned by Escorts Kubota Limited
Escorts Kubota's premium tractor brand for medium and large-scale farming, sold in more than 70 export markets under majority Kubota ownership.
tractorsagricultureescorts
Conglomerates IndustrialFendt
Owned by AGCO Corporation
AGCO's premium German tractor brand, founded in 1930 and known for high-horsepower engineering, with AGCO ownership since 1997.
tractorsagriculturepremium
Conglomerates IndustrialGleaner
Owned by AGCO Corporation
AGCO's North American combine harvester brand, the world's first self-propelled combine, built by the Baldwin brothers in 1923 and made today in Hesston, Kansas.
combinesharvestersagriculture
Competitive Analysis
Market Positioning: New Holland Agriculture competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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Independent Alternatives to New Holland Agriculture
Looking for brands with different ownership structures? These similar brands are not owned by CNH Industrial N.V., giving you alternative choices that support different corporate structures.
Conglomerates IndustrialMcCormick
Owned by Argo Tractors S.p.A.
Argo Tractors' flagship high-horsepower tractor brand, built in Italy and carrying the name of harvesting pioneer Cyrus McCormick.
tractorsagricultureargo-tractors
Privately Owned
McCormick is privately owned, unlike New Holland Agriculture which is under a publicly traded parent company.
Conglomerates IndustrialYanmar Tractors
Owned by Yanmar Holdings Co., Ltd.
Tractor line of Yanmar Holdings, the privately held Japanese diesel engine and agricultural machinery maker founded in 1912, sold in North America through Yanmar America of Adairsville, Georgia.
tractorsagricultureyanmar
Privately Owned
Yanmar Tractors is privately owned, unlike New Holland Agriculture which is under a publicly traded parent company.
Conglomerates IndustrialJohn Deere
Owned by John Deere
Flagship agricultural machinery brand of Deere & Company, the world's largest farm equipment maker, famous for green tractors and the leaping deer logo.
agriculturemachinerytractors
Publicly Traded
John Deere operates independently without a large parent corporation.
Conglomerates IndustrialMetabo
Owned by Koki Holdings Co., Ltd.
German professional power tool brand of Metabowerke in Nürtingen, owned since 2016 by Koki Holdings, the KKR controlled Japanese tool group.
power-toolscordless-toolsmetalworking
Privately Owned
Metabo is privately owned, unlike New Holland Agriculture which is under a publicly traded parent company.
Conglomerates IndustrialBridge Analyzers
Owned by Bridge Analyzers, Inc.
American manufacturer of portable gas analyzers for automotive exhaust, food packaging headspace, and industrial applications, based in Ohio.
gas-analyzerstest-instrumentsautomotive-tools
Privately Owned
Bridge Analyzers is privately owned, unlike New Holland Agriculture which is under a publicly traded parent company.
Conglomerates IndustrialCaterpillar
Owned by Caterpillar Inc.
Caterpillar, sold under the Cat brand, is the flagship equipment brand of Caterpillar Inc., the world's largest maker of construction and mining machinery.
heavy-equipmentconstruction-machinerymining-equipment
Publicly Traded
Caterpillar operates independently without a large parent corporation.
CNH Industrial N.V. Stock Information
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