Who Owns Farmtrac?

Escorts' tractor business began in 1961 producing machines under license, and through the 1970s and 1980s the Faridabad-based company grew into one of India's largest tractor makers. In the mid-1990s Escorts entered a joint venture with Ford New Holland to produce and sell Ford-branded tractors in India and export markets.

When that joint venture wound down in the late 1990s, Escorts needed its own export brand. Farmtrac was created to carry the company's tractors into international markets, initially aimed at Europe and North America where it was sold as a value-priced alternative built on proven Ford-derived engineering. The brand later split the domestic lineup into tiers, with Farmtrac positioned as the premium, feature-rich series above the value-oriented Powertrac name.

The brand's trajectory changed permanently as Kubota deepened its relationship with Escorts. A 2019 strategic partnership brought Kubota in as an investor, the company renamed itself Escorts Kubota Limited, and by August 2024 Kubota's stake reached 54.07 percent after the Japanese company's Indian agricultural machinery operations were folded into EKL. Kubota's global network began carrying Farmtrac into export markets at scale.

Today Farmtrac is EKL's premium domestic series and its principal export badge. The FY2025-26 annual report describes the Farmtrac range as premium tractors for medium and large-scale farming, led by the ProMaxx series for open-field work and the ProOrchard series for orchard, vineyard, and row-crop applications. EKL launched the Farmtrac ProMaxx expansion in FY2026 as part of more than 40 new products across its three brands, and record tractor volumes of 133,670 units helped drive FY2026 revenue up 12.6 percent to INR 11,472.8 crore.