Who Owns Morphle?

Dutch animator Arthur van Merwijk created Morphle in 2011 as a grassroots YouTube project. The earliest shorts, titled Mila and Her Magic Pet: Songs for Kids, paired nursery rhymes with a small red creature who could morph into whatever his owner Mila imagined, from a sleigh to a magnifying glass. The 2D shorts gradually moved from songs toward story-driven episodes and took the name My Magic Pet Morphle.

Moonbug acquired the Morphle TV channel and property in 2019, one of its earliest purchases after Little Baby Bum, and applied its standard expansion model: regular publishing schedules, localization, and platform distribution. Under Moonbug the series was rebuilt in 3D animation produced by Green Gold and Space Sheep, and the channel grew into a global franchise available in more than 22 languages.

The property's largest expansion came through Disney. In May 2022 Moonbug announced a first-of-its-kind creation and distribution agreement with Disney Branded Television for a new CG series. Morphle and the Magic Pets debuted on Disney Junior and Disney+ in the United States on March 20, 2024, with animation by Guru Studio, the studio behind PAW Patrol. The series follows Mila, her stepbrother Jordie, and Morphle as they manage a world of magic pets, and comprises 52 seven-minute episodes plus 50 three-minute shorts. It rolled out globally on Disney platforms, excluding China, through 2024 and 2025.

Moonbug has positioned Morphle as a growth franchise with ambitions beyond YouTube, adding consumer products, music distribution, and inclusion in the company's linear Moonbug Channel feeds in Europe, including the April 2026 launch on Dutch operator KPN.