Who Brands - Brand Ownership DirectoryWho Brands
HomeBrowse BrandsCategoriesCompaniesCompareBlogQuizAbout
HomeBrowse BrandsCategoriesCompaniesCompareBlogQuizAbout
Who Brands

Your trusted reference for brand ownership information. We provide factual, comprehensive data about who owns the brands you know.

Stay in the know

Get the latest ownership updates delivered to your inbox.

Browse

  • All Brands
  • Categories
  • Companies
  • Countries
  • Compare Brands
  • Blog
  • Brand Quiz
  • RSS Feed

Company

  • About Us
  • Methodology
  • Contact
  • FAQ
  • Submit a Brand
  • List Your Brand
  • Write for Us

Legal

  • Terms of Service
  • Privacy Policy
  • Cookie Policy
  • Affiliate Disclosure
  • Disclaimer

Support Us

☕Buy me a coffee

2026 Who Brands. All information is provided for educational purposes. Brand names and logos are trademarks of their respective owners.

  1. Home
  2. Brands
  3. Healthcare & Pharmaceuticals
  4. Lyrica
Lyrica logo
Healthcare & Pharmaceuticals

Who Owns Lyrica?

Lyrica (pregabalin) is owned by Viatris Inc. (NASDAQ: VTRS), formed in November 2020 through the combination of Pfizer's Upjohn division and Mylan N.V. Pfizer originally developed Lyrica, which received FDA approval on December 30, 2004, for neuropathic pain associated with diabetic peripheral neuropathy and postherpetic neuralgia. Lyrica became the first FDA-approved treatment for fibromyalgia in 2007. At its peak, Lyrica generated approximately $5 billion in annual global revenue for Pfizer. The US patent expired in July 2019, and generic pregabalin is now widely available. Viatris reported 2025 Lyrica sales of $487 million, declining from $556.5 million in 2023.

Parent Company

Viatris Inc.

Acquired

2020

Status

Publicly Traded

Headquarters

Canonsburg, Pennsylvania, USA

Lyrica Timeline

2004

Lyrica

Founded by Pfizer (developer via Warner-Lambert/Parke-Davis)

Founded
2020
Acquired by Viatris Inc.

Viatris Inc. acquired Lyrica

Acquired
GlobalOfficial Website

Who Owns Lyrica?

  • Parent Company: Viatris Inc.
  • Ownership Type: Wholly owned
  • Acquisition Year: 2020
  • Company Type: Publicly Traded
  • Stock Ticker: Nasdaq: VTRS
BrandParent CompanyOwnership Type
LyricaViatris Inc.Wholly owned

Where to Buy

Disclosure: We may earn commission from purchases
AmazonLyrica on Amazon

History of Lyrica

  • Founded: 2004
  • Founders: Pfizer (developer via Warner-Lambert/Parke-Davis)
  • Acquired by Viatris Inc.: 2020

Pregabalin, the active ingredient in Lyrica, was originally synthesized by Richard Silverman, a chemistry professor at Northwestern University. Silverman was researching structural analogs of gamma-aminobutyric acid (GABA), a neurotransmitter involved in pain signaling, as potential anticonvulsant and analgesic compounds. He licensed pregabalin to Parke-Davis, a pharmaceutical division of Warner-Lambert Company.

Pfizer acquired pregabalin through its $90 billion acquisition of Warner-Lambert in June 2000. At the time of the acquisition, pregabalin was in clinical development for neuropathic pain and epilepsy. Pfizer continued the clinical development program and submitted pregabalin to the FDA for approval.

The FDA approved Lyrica on December 30, 2004, for the treatment of neuropathic pain associated with diabetic peripheral neuropathy and postherpetic neuralgia. The drug entered the US market in fall 2005. In June 2007, Lyrica became the first medication approved by the FDA specifically for fibromyalgia, a condition affecting an estimated 4 million adults in the United States. This approval significantly expanded Lyrica's addressable patient population. Lyrica also received approval as adjunctive therapy for partial-onset seizures in adults with epilepsy.

Lyrica's commercial performance exceeded expectations. Annual revenues grew steadily through the 2000s and 2010s, reaching peak global sales of approximately $5 billion annually in the mid-2010s. At its peak, Lyrica was one of Pfizer's top five revenue-generating products. The drug's success reflected the large and growing market for neuropathic pain treatments and limited competition from other medications with comparable efficacy across multiple pain conditions.

In 2017, the FDA approved Lyrica CR (pregabalin extended-release), a once-daily formulation designed to provide more consistent drug levels and potentially reduce side effects compared to the twice-daily immediate-release formulation. The extended-release formulation was intended to extend Lyrica's commercial life as the immediate-release patent approached expiry.

Lyrica's US patent expired in July 2019, allowing generic manufacturers to enter the market. Multiple generic manufacturers, including Teva, Sun Pharma, and Cipla, launched pregabalin products following the patent expiry. Generic pregabalin prices dropped an estimated 70-80% below branded Lyrica's price, rapidly capturing the majority of pregabalin prescriptions in the United States.

In 2019, Pfizer announced the spinoff of its Upjohn division, containing Lyrica and other off-patent branded medicines, to be combined with Mylan N.V. The transaction was completed on November 16, 2020, forming Viatris. Lyrica became a Viatris product at that point, ending Pfizer's 16-year ownership of the brand.

Under Viatris ownership, Lyrica sales have continued to decline due to generic competition. Viatris reported Lyrica net sales of $556.5 million in 2023, $495.4 million in 2024, and $487.0 million in 2025, reflecting ongoing generic erosion in markets where patents have expired. Viatris maintains branded Lyrica sales in markets where brand loyalty or regulatory factors support premium pricing over generic pregabalin.

About Viatris Inc.

What does Viatris own?
Viatris owns the Lipitor, Viagra, Xanax, and Eliquis brands, along with a portfolio of over 1,400 approved generic molecules across cardiovascular, respiratory, central nervous system, oncology, immunology, and other therapeutic areas. The company also has a pipeline of complex generics and biosimilars. Its product portfolio was formed through the merger of Upjohn (Pfizer's legacy brand-name drug business) and Mylan (a global generic pharmaceutical company).

Is Viatris publicly traded?
Yes, Viatris Inc. is publicly traded on the Nasdaq stock exchange under ticker VTRS. The company has a dispersed shareholder base with institutional investors holding the majority of shares. Pfizer distributed its Viatris shares to Pfizer shareholders in 2021 and no longer holds a significant ownership stake. Viatris returned more than $1 billion to shareholders in 2025 through share repurchases and dividends.

Who founded Viatris?
Viatris was not founded by individuals. It was created in November 2020 through the merger of Upjohn, a division of Pfizer that held legacy brand-name drugs, and Mylan, a global generic pharmaceutical company founded in 1961 in White Sulphur Springs, West Virginia. The merger combined Upjohn's brand-name portfolio with Mylan's generic manufacturing capabilities to form a new company focused on providing access to affordable medicines.

Where is Viatris headquartered?
Viatris is headquartered in Canonsburg, Pennsylvania, USA. The company maintains its corporate offices in Pennsylvania and operates manufacturing facilities, distribution centers, and sales offices across the world. Its manufacturing network includes facilities in the United States, India, Europe, and China.

How many brands does Viatris own?
Viatris owns four key brand-name medicines: Lipitor, Viagra, Xanax, and Eliquis. The company also owns a portfolio of over 1,400 approved generic molecules across multiple therapeutic areas. In 2025, the company generated approximately $324 million in new product revenues and expects $450 million to $550 million in new product revenues in 2026 from its pipeline of generic and complex generic products.

Who owns Viatris?
Viatris is a publicly traded company with a dispersed shareholder base. Institutional investors, including mutual funds and investment firms, hold the majority of shares. No single shareholder has controlling ownership. Pfizer, the former parent of Upjohn, distributed its Viatris shares to Pfizer shareholders in 2021 and no longer holds a significant stake. The company is governed by a board of directors with independent representation.

What are Viatris's largest brands?
Lipitor and Viagra are Viatris's most recognizable brand-name products. Lipitor is a cholesterol-lowering statin medication originally developed by Pfizer. Viagra is an erectile dysfunction medication also originally developed by Pfizer. Xanax, an anti-anxiety medication, and Eliquis, an anticoagulant, are the company's other major brand-name products. Together, these brands contribute to the Developed Markets segment, which generated $8.5 billion in revenue in 2025.

  • Founded: 2020
  • Headquarters: Canonsburg, Pennsylvania, USA
  • Company Type: Publicly Traded
  • Stock: Nasdaq: VTRS
  • Revenue: $14.3 billion (FY2025)
  • Employees: approximately 32,000

Visit Viatris Inc. website

View full company profile for Viatris Inc.

Where Is Lyrica Made / Based?

  • Headquarters: Canonsburg, Pennsylvania, USA

Lyrica Categories & Tags

Pain ReliefNeuropathic PainFibromyalgiaPregabalinNeurologyAnticonvulsant

Lyrica Recalls & Controversies

Controlled Substance Classification (2005): The US Drug Enforcement Administration classified pregabalin as a Schedule V controlled substance in 2005, reflecting its potential for abuse and dependence. This classification creates prescribing restrictions, monitoring requirements, and dispensing limitations that can affect patient access and physician prescribing patterns. Schedule V is the least restrictive category of controlled substances, but the classification nonetheless distinguishes pregabalin from non-controlled pain medications.

Off-Label Prescribing Concerns: Lyrica has been prescribed off-label for conditions beyond its FDA-approved indications, including generalized anxiety disorder, restless legs syndrome, and various chronic pain conditions. Off-label prescribing of pregabalin has drawn scrutiny from regulators and insurance companies concerned about appropriate use and cost. In some markets, insurance formularies restrict pregabalin coverage to FDA-approved indications only.

Side Effect Profile: Lyrica's side effects include dizziness, somnolence, weight gain, and peripheral edema. These side effects can limit patient adherence and influence physician prescribing decisions, particularly in elderly patients or those taking multiple medications. The weight gain side effect has been particularly noted in fibromyalgia patients, many of whom are already managing weight-related health issues.

Patent Expiration Revenue Impact: The expiration of Lyrica's US patent in July 2019 caused a dramatic revenue decline. Pfizer's Lyrica revenue dropped from approximately $3.4 billion in 2018 to a fraction of that figure after generic entry. This revenue cliff was a significant factor in Pfizer's decision to spin off the Upjohn division, as Lyrica was one of the division's largest revenue contributors before generic competition.

Opioid Crisis Context: Lyrica and other gabapentinoids have faced increased scrutiny as alternatives to opioids for chronic pain management. While pregabalin is not an opioid and does not carry the same addiction risk, the broader context of the opioid crisis has led to increased monitoring of all pain medications, including non-opioid alternatives. Some researchers have raised concerns about gabapentinoid misuse and abuse, particularly in populations with substance use disorders.

Brands Owned by Viatris Inc.

EliquisHealthcare Pharmaceuticals

Eliquis

Owned by Viatris Inc.

Prescription anticoagulant medication (apixaban) for preventing blood clots and stroke in patients with atrial fibrillation. Co-developed and co-marketed by Bristol-Myers Squibb and Pfizer. One of the highest-grossing pharmaceutical products globally with $14.4 billion in 2025 sales.

cardiovascularanticoagulantblood-thinner
LipitorHealthcare Pharmaceuticals

Lipitor

Owned by Viatris Inc.

Brand name for atorvastatin, the world's best-selling prescription drug from 1996 to 2012, generating over $125 billion in cumulative sales. Originally developed by Parke-Davis and acquired by Pfizer in 2000. Now owned by Viatris Inc. (NASDAQ: VTRS) since November 2020. FY2025 net sales of $1.55 billion.

cardiovascularcholesterolstatin
ViagraHealthcare Pharmaceuticals

Viagra

Owned by Viatris Inc.

Brand name for sildenafil citrate, the first oral erectile dysfunction treatment approved by the FDA in 1998. Originally developed by Pfizer, now owned by Viatris following the 2020 Upjohn spinoff and Mylan merger.

erectile-dysfunctionmens-healthprescription
View all brands owned by Viatris Inc.

Lyrica Ownership: Pros & Cons

Advantages

  • +Lyrica's brand recognition, built over two decades of clinical use since its 2004 FDA approval, provides physician familiarity and patient awareness that generic pregabalin products cannot fully replicate in brand-loyal markets
  • +Pregabalin's broad FDA-approved indications, spanning neuropathic pain from multiple causes, fibromyalgia, and epilepsy, provide a large addressable patient population across multiple medical specialties
  • +Viatris's global manufacturing and distribution infrastructure, inherited from Pfizer's Upjohn division, provides Lyrica with supply chain capabilities across more than 165 countries
  • +The neuropathic pain market continues to grow at approximately 3.5% CAGR, driven by aging populations and increasing diabetes prevalence, providing a favorable long-term demand environment
  • +Pregabalin's established clinical track record, with over 20 years of post-approval safety and efficacy data, provides physicians and patients with confidence in the drug's safety profile

Considerations

  • -Generic pregabalin, available from numerous manufacturers since the US patent expiry in July 2019, has captured the majority of prescriptions, with generic prices 70-80% below branded Lyrica's price
  • -Viatris faces ongoing financial pressure from generic competition across its branded portfolio, with Lyrica sales declining from $556.5 million in 2023 to $487 million in 2025
  • -Gabapentin, available generically at very low cost and widely prescribed off-label for neuropathic pain, provides a low-cost alternative that limits Lyrica's market share in price-sensitive environments
  • -The DEA Schedule V controlled substance classification creates prescribing restrictions and monitoring requirements that can limit patient access
  • -Side effects including dizziness, somnolence, weight gain, and peripheral edema can limit patient adherence and physician prescribing
  • -Viatris's enterprise-wide cost savings program may reduce commercial investment available for Lyrica as the company prioritizes resources across its broader portfolio

Frequently Asked Questions About Lyrica

Sources & Further Reading

  • Viatris Q4 and Full-Year 2025 Financial Results -
  • Viatris SEC 10-K Filing (2025) -
  • Pfizer 2025 Annual Review -
  • DrugPatentWatch: Pregabalin Drug Prices and Trends -
  • FDA Lyrica Prescribing Information -
  • Lyrica Official Website -
  • Viatris Investor Relations -
  • DEA Controlled Substance Scheduling -
  • Viatris Sustainability -

Competitors to Lyrica

No direct competitors found in the same category. This could be because Lyricaoperates in a unique market segment or we're still building our competitor database.

Independent Alternatives to Lyrica

Looking for brands with different ownership structures? These similar brands are not owned by Viatris Inc., giving you alternative choices that support different corporate structures.

Pharmacy DirectHealthcare Pharmaceuticals

Pharmacy Direct

Owned by Chempro Chemists

Australian online pharmacy operated by Chempro Chemists from Molendinar, Queensland. Offers prescription medications, health products, and wellness items through digital platforms and mail-order delivery.

online-pharmacymail-orderdigital-health
Privately Owned

Pharmacy Direct is privately owned, unlike Lyrica which is under a publicly traded parent company.

RetavaseHealthcare Pharmaceuticals

Retavase

Owned by EKR Therapeutics, Inc.

Retavase (reteplase) is a prescription thrombolytic medication indicated for acute ST-elevation myocardial infarction. Administered as two 10-unit intravenous bolus injections 30 minutes apart. Currently marketed by Chiesi USA.

pharmaceuticalthrombolyticreteplase
Privately Owned

Retavase is privately owned, unlike Lyrica which is under a publicly traded parent company.

TirosintHealthcare Pharmaceuticals

Tirosint

Owned by IBSA Institut Biochimique S.A.

IBSA Institut Biochimique SA's branded levothyroxine softgel capsule (Tirosint) and liquid solution (Tirosint-SOL), FDA approved for hypothyroidism, formulated without dyes, gluten, lactose, alcohol, or sugar, providing an excipient-free alternative to conventional levothyroxine tablets for patients with sensitivities or absorption issues.

levothyroxinehypothyroidismthyroid
Privately Owned

Tirosint is privately owned, unlike Lyrica which is under a publicly traded parent company.

AlconHealthcare Pharmaceuticals

Alcon

Owned by Alcon Inc.

Independent publicly traded global eye care company headquartered in Geneva, Switzerland, specializing in surgical equipment, contact lenses, and ophthalmic products. Spun off from Novartis in April 2019.

eye-carecontact-lensesophthalmic
Publicly Traded

Alcon operates independently without a large parent corporation.

Bausch + LombHealthcare Pharmaceuticals

Bausch + Lomb

Owned by Bausch + Lomb Corporation

Global eye health company and contact lens manufacturer founded in 1853, known for ULTRA, Biotrue One Day, and INFUSE lens lines. Public on NYSE and TSX under BLCO.

contact-lensesvision-carebausch-lomb
Publicly Traded

Bausch + Lomb operates independently without a large parent corporation.

GE HealthCareHealthcare Pharmaceuticals

GE HealthCare

Owned by GE HealthCare Technologies Inc.

Independent publicly traded healthcare technology company spun off from General Electric in January 2023, providing medical imaging, diagnostics, and healthcare IT solutions globally.

healthcare-technologymedical-imagingdiagnostics
Publicly Traded

GE HealthCare operates independently without a large parent corporation.

Viatris Inc. Stock Information

Jobs at Viatris Inc.

Latest News About Lyrica

Related Articles About Lyrica

View more articles
Pharmaceutical Brand Ownership: A Complete Guide
Guides

Pharmaceutical Brand Ownership: A Complete Guide

Who makes your medications? Discover which corporations own the biggest pharmaceutical brands, from Ozempic to Tylenol, and how pharma M&A affects you.

Who Brands StaffFeb 4, 2026
PharmaceuticalBrand OwnershipHealthcare
Toy Brand Ownership: From LEGO to Hasbro
Entertainment

Toy Brand Ownership: From LEGO to Hasbro

LEGO is family-owned by the Kirk Kristiansens. Hasbro and Mattel are Wall Street-owned. Bandai Namco owns Tamagotchi. Discover who owns the biggest toy brands and why it matters. Explore our database.

Who Brands StaffSep 4, 2026
ToysLegoHasbro
Video Game Brands and Their Corporate Parents
Pop Culture

Video Game Brands and Their Corporate Parents

EA sold for $55B to Saudi Arabia's PIF, Silver Lake and Kushner's Affinity. Microsoft bought Activision Blizzard for $75.4B. Tencent owns Riot, Supercell, and stakes in Epic. Sony bought Bungie for $3.6B. Discover video game brands and their corporate parents.

Who Brands StaffSep 3, 2026
Video GamesAcquisitionsEa
View more articles

People Also Searched

Discover popular brands and companies in the Healthcare & Pharmaceuticals category and related searches from other users.

Abbokinase
Brandpharmaceutical

Abbokinase

Abbokinase (urokinase) is a thrombolytic medication historically used for pulmonary embolism and catheter clearance. Originally marketed by Abbott Laboratories, now owned by Microbix Biosystems as Kinlytic. FDA-approved since 1978.

Brand in Healthcare & Pharmaceuticals
thrombolyticurokinase
Accutane
Branddermatology

Accutane

Prescription isotretinoin brand developed by Roche and approved by the FDA in 1982 for severe nodular acne. Roche discontinued the brand name in the United States in 2009; the drug continues as Roaccutane in international markets.

Brand in Healthcare & Pharmaceuticals
acne-treatmentprescription
Activase
Brandpharmaceutical

Activase

Activase (alteplase) is a prescription thrombolytic medication manufactured by Genentech, a wholly-owned subsidiary of Roche. Used to treat acute ischemic stroke, heart attack, and pulmonary embolism.

Brand in Healthcare & Pharmaceuticals
thrombolyticstroke-treatment
Browse All Healthcare & Pharmaceuticals

Last reviewed: August 1, 2025 · Reviewed by Who Brands Editorial Team