
Kohl's is the flagship department store brand of Kohl's Corporation (NYSE: KSS), headquartered in Menomonee Falls, Wisconsin. The chain operates 1,151 stores across 49 states, sells national and proprietary brands of apparel, footwear, and home goods, and hosts more than 1,100 Sephora at Kohl's beauty shops.
Parent Company
Founded
1962
Status
Publicly Traded
Headquarters
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Kohl's | Kohl's Corporation | Brand division |
The Kohl's brand began with Maxwell Kohl, a Polish immigrant who opened a small grocery store in Milwaukee, Wisconsin in 1927. He built that store into a regional chain called Kohl's Food Stores, and in September 1962 he opened the first Kohl's Department Store in Brookfield, Wisconsin. The concept sat deliberately between upscale department stores and discount chains, a niche the company still occupies.
In 1972 the British American Tobacco Company's American retail arm, BATUS Inc., acquired Kohl's. At the time the business operated a handful of department stores alongside the grocery chain, which was later sold to A&P in 1983. BATUS expanded the department store format through the Midwest during the late 1970s and 1980s.
A management-led investor group bought the company from BATUS in 1986. Kohl's went public on the New York Stock Exchange in 1992 with roughly 80 stores. The following decade turned a regional Midwest retailer into a national chain. Kohl's entered the mid-Atlantic states in 1997, moved into the Northeast and Texas by 1999, and arrived in California in 2003 with an opening of roughly 28 stores in a single day. By 2012 the chain operated more than 1,100 locations, giving it the largest store count of any American department store.
Private label development ran alongside the geographic growth. Kohl's built proprietary brands such as Sonoma, Croft & Barrow, Apt. 9, and Tek Gear, and added exclusive celebrity lines including LC Lauren Conrad in 2009 and Simply Vera Vera Wang in 2007. The Sonoma line was consolidated and relaunched as Sonoma Goods for Life in 2016.
Partnership strategy defined the 2017 to 2021 period. Kohl's began accepting Amazon returns at its stores in a 2017 pilot and rolled the service chainwide in 2019, betting that foot traffic was worth more than channel conflict. In December 2020 the company announced a partnership with Sephora, the beauty retailer owned by LVMH, to replace JCPenney as Sephora's department store partner. The first Sephora at Kohl's shops opened in August 2021, and the format reached more than 1,100 stores by 2026.
The early 2020s brought pressure. Activist investor Macellum Capital Management pushed Kohl's to pursue a sale in 2021 and 2022, and the company evaluated multiple takeover approaches, including a proposal from Franchise Group, before talks ended in mid-2022. Sales then declined for an extended stretch, with comparable sales falling for 18 consecutive quarters through mid-2026. Chief executive Tom Kingsbury stepped down in January 2025. His replacement, Ashley Buchanan, was fired within months after an internal investigation found he had directed business to a vendor tied to an undisclosed personal relationship. Board chair Michael Bender took over as CEO and launched a turnaround plan built on proprietary brands, cleaner inventory, and sharper value messaging.
By the second quarter of fiscal 2026 the plan showed early results: comparable sales fell less than 1 percent, the best performance in more than four years, gross margin expanded to 43 percent, and proprietary brand comparable sales turned positive. Kohl's also expanded Babies R Us shop-in-shops to roughly 250 stores and reinstated share repurchases in 2026.
Is Kohl's publicly traded?
Yes, Kohl's Corporation is publicly traded on the New York Stock Exchange under the ticker symbol KSS. The company went public in 1992 and is widely held by institutional investors, index funds, and retail shareholders. It is a component of the S&P 400 mid-cap index.
Who founded Kohl's?
Maxwell Kohl, a Polish immigrant, founded Kohl's in 1962 in Brookfield, Wisconsin. He had previously operated a grocery store chain in the Milwaukee area starting in 1946. The first Kohl's store combined supermarket and department store merchandise, an innovative format at the time.
How many stores does Kohl's have?
Kohl's operates more than 1,100 stores across 49 states. The company closed approximately 30 underperforming stores in 2025. CEO Michael Bender has stated that well over 90% of remaining stores are profitable. Kohl's stores are primarily located in suburban strip centers rather than enclosed malls.
Who is the CEO of Kohl's?
Michael J. Bender has served as Kohl's CEO since January 2025. He replaced Tom Kingsbury, who had been CEO since January 2023. Bender's strategy has focused on resetting the company's foundation, improving operational execution, and modernizing processes. The company showed signs of stabilization in Q1 fiscal 2026 with its best comparable sales performance in over four years.
What is Kohl's revenue?
Kohl's reported net sales of $14.8 billion for fiscal year 2025, the year ended January 31, 2026. This was a 4.0% decrease from the prior year. Total revenue, including other revenue from credit card partnerships and shipping fees, was $15.5 billion. The company generated $1 billion in free cash flow.
Does Kohl's own its brands?
Kohl's is a retailer rather than a brand owner. The company sells national brands like Nike, Adidas, and Levi's through wholesale agreements. Its private label brands, including Croft & Barrow and Sonoma Goods for Life, are produced by third-party manufacturers. Kohl's has exclusive arrangements with some designers, including LC Lauren Conrad and Simply Vera Vera Wang.
Is Kohl's profitable?
Yes, Kohl's reported net income of $272 million, or $2.38 per diluted share, for fiscal year 2025. This was an increase from $109 million in the prior year. The improvement was driven by gross margin expansion and SG&A cost reductions. The company's 2026 outlook projects adjusted diluted EPS of $1.00 to $1.60.
Kohl's publishes an annual ESG report covering emissions, waste, and responsible sourcing, though the brand holds no independent sustainability certifications such as B Corp or Fair Trade.
The company has set targets to reduce greenhouse gas emissions across its operations and supply chain and reports progress against them in its disclosures. Its stores run textile take-back and recycling pilots, and the company participates in industry initiatives on sustainable apparel sourcing.
On the ethics side, Kohl's private label supply chain relies on third-party factories overseas, subject to the same labor scrutiny facing all US apparel importers. The company maintains a supplier code of conduct and factory audit program, but independent verification of factory conditions is limited, a common gap across mid-market retail.
Executive conduct: In May 2025 Kohl's board terminated CEO Ashley Buchanan after an internal investigation found he had violated the company's code of ethics by directing business to a vendor connected to an undisclosed personal relationship. The termination came roughly four months into his tenure. Board chair Michael Bender succeeded him.
Activist pressure and failed sale: Between 2021 and 2022, activist investor Macellum Capital Management publicly pressured Kohl's to sell itself and nominated a competing board slate. Kohl's explored strategic alternatives and held talks with suitors including Franchise Group, but no transaction closed and comparable sales declined through the period.
Product recalls: Kohl's has coordinated periodic recalls of proprietary products with the US Consumer Product Safety Commission. In 2021 the company recalled approximately 512,000 Sonoma Goods for Life candles after reports that high flames could crack the glass jars, posing burn and laceration hazards. Customers received refunds.
Persistent sales declines: The brand's 18 consecutive quarters of negative comparable sales through mid-2026 are not a controversy in the regulatory sense, but the stretch is the central financial fact about the brand's recent record and the reason for the current turnaround effort.
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| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Ross Stores | USA | 1982 | Mass market | United states | All-ages | |
| Tjx | USA | 1977 | Mass market | United states | All-ages |
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Largest off-price apparel and home fashion chain in the U.S., with 1,904 stores selling brand-name merchandise at 20 to 60 percent below department store prices. Owned by Ross Stores, Inc.
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Market Positioning: Kohl's competes with 2 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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