Who Owns Klaviyo?
Klaviyo is the product brand of Klaviyo, Inc., a publicly traded software company listed on the NYSE under ticker KVYO. Founded in 2012 by Andrew Bialecki and Ed Hallen and headquartered in Boston, Massachusetts, the platform provides B2C CRM and marketing automation for consumer brands. It reported $1.23 billion in fiscal 2025 revenue and has no parent organization.
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Who Owns Klaviyo?
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History of Klaviyo
- Founded: 2012
- Founders: Andrew Bialecki, Ed Hallen
Klaviyo launched in Boston in 2012 with a data first insight. Founders Andrew Bialecki and Ed Hallen, previously at Applied Predictive Technologies, believed consumer brands already had the customer data they needed but no software to use it. They built a customer database before building any messaging on top.
For its first years the company grew slowly and mostly bootstrapped, unusual discipline for a SaaS startup of its era. The breakthrough came from the Shopify ecosystem. As direct to consumer brands proliferated through the mid 2010s, Klaviyo's deep Shopify integration made it the default email platform for that generation of merchants.
Revenue compounded at high double digit rates through the late 2010s. A $320 million raise in 2021 valued the company above $9 billion, and the September 2023 IPO was one of the first major tech listings after a long market drought, priced at $30 per share.
The brand has since repositioned from email tool to B2C CRM. The 2025 additions of reviews, service features, and AI pushed the platform beyond messaging, while international expansion through Dublin and Singapore hubs and a push into mid-market and enterprise accounts broadened the customer base.
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About
What does Klaviyo do?
Klaviyo sells a B2C CRM and marketing automation platform that consumer brands use to manage customer data and run email, SMS, and push campaigns. It combines a customer data platform with messaging tools.
Is Klaviyo publicly traded?
Yes. Klaviyo trades on the NYSE under ticker KVYO. It went public in September 2023 at $30 per share.
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Who founded Klaviyo?
Andrew Bialecki and Ed Hallen founded Klaviyo in Boston in 2012. Bialecki remains CEO and the largest individual shareholder.
Where is Klaviyo headquartered?
Klaviyo is headquartered in Boston, Massachusetts. It has added international hubs in Dublin and Singapore to support global expansion.
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What is Klaviyo's revenue?
Klaviyo reported $1.23 billion in revenue for fiscal 2025, up 32 percent year over year. Trailing twelve month revenue through Q3 2026 reached approximately $1.47 billion.
Who owns Klaviyo?
Klaviyo's public shareholders own the company. Co-founder and CEO Andrew Bialecki is the largest individual holder, with institutional investors making up most of the remaining register.
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- Founded:
- Headquarters:
- Company Type: Privately Held
Where Is Klaviyo Made / Based?
- Headquarters: Boston, Massachusetts, USA
Klaviyo Categories & Tags
Klaviyo Recalls & Controversies
Klaviyo has faced no product recalls or regulatory actions. Its recurring customer criticism is pricing: because the platform bills on active profile count, costs scale automatically as a brand's audience grows, which periodically draws complaints from customers whose bills outpace their expectations.
Klaviyo Ownership: Pros & Cons
Advantages
- +Independent public company with founder led direction
- +Data first architecture is a genuine technical moat
- +Free cash flow positive and improving profitability
- +Dominant ecommerce ecosystem position
- +Expanding TAM into enterprise and international markets
Considerations
- -Valuation prices in continued high growth
- -GAAP profitability not yet achieved
- -Exposure to ecommerce sector downturns
- -Enterprise expansion puts it against more established competitors
- -Platform dependency on ecommerce ecosystem integrations
Frequently Asked Questions About Klaviyo
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Sources & Further Reading
- Klaviyo official site,
- Klaviyo, Inc. company profile, /companies/klaviyo
- Klaviyo investor relations,
- Klaviyo FY2025 results,
- SEC EDGAR filings,
Competitors to Klaviyo
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Hubspot | United States | 2006 | Mass market | Global | All Genders | |
| Intuit | USA | 2001 | Mass market | Global | All Genders | |
| Salesforce | USA | 2013 | Market leader | Global | All Genders |
Learn More About Competitors
Technology SoftwareHubSpot
Owned by HubSpot, Inc.
AI-powered customer platform and CRM for mid-market businesses, developed and owned by HubSpot, Inc. of Cambridge, Massachusetts, a public company on the NYSE.
crmmarketing-automationsaas
Technology SoftwareMailchimp
Owned by Intuit Inc.
Email marketing and automation platform founded in 2001 in Atlanta, acquired by Intuit for $12 billion in 2021.
email-marketingmarketing-automationsaas
Technology SoftwareMarketing Cloud
Owned by Salesforce, Inc.
Marketing automation platform of Salesforce, Inc. (NYSE: CRM), built on the 2013 ExactTarget acquisition and covering email, journeys, advertising, and customer data.
marketing-automationemail-marketingsaas
Competitive Analysis
Market Positioning: Klaviyo competes with 3 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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Independent Alternatives to Klaviyo
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Digital marketing agency brand of the family-owned Coalition Technologies, LLC, founded in 2009 in Los Angeles.
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Coalition Technologies is privately owned, unlike Klaviyo which is under a publicly traded parent company.
Technology SoftwareOdoo
Owned by Odoo S.A.
Belgian open-source business software suite offering integrated ERP, CRM, accounting, and e-commerce apps, valued near 10 billion euros in 2026.
erpopen-sourcebusiness-software
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Odoo is privately owned, unlike Klaviyo which is under a publicly traded parent company.
Technology SoftwarePipedrive
Owned by Pipedrive, Inc.
Sales CRM for small businesses used by more than 100,000 companies, majority-owned by Vista Equity Partners and headquartered in New York.
crmsales-softwaresaas
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Pipedrive is privately owned, unlike Klaviyo which is under a publicly traded parent company.
Technology SoftwareAbleton Live
Owned by Ableton AG
Berlin-developed digital audio workstation for music production and live performance, created by Ableton AG and first released in 2001.
digital-audio-workstationdawmusic-production
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Ableton Live is privately owned, unlike Klaviyo which is under a publicly traded parent company.
Technology SoftwareAdder Technology
Owned by Adder Technology Limited
High-performance KVM-over-IP switches and extenders for mission-critical IT, broadcast, and control rooms.
kvm-switchkvm-over-ipbroadcast
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Adder Technology is privately owned, unlike Klaviyo which is under a publicly traded parent company.
Technology SoftwareAiralo
Owned by Airalo
The world's largest travel eSIM marketplace, offering data packages for more than 200 countries and regions to over 20 million users.
esimtravelmobile-data
Privately Owned
Airalo is privately owned, unlike Klaviyo which is under a publicly traded parent company.
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