Who Owns Coalition Technologies?
Coalition Technologies is the brand of Coalition Technologies, LLC, a family-owned digital marketing agency founded in September 2009 in Los Angeles, California. Founder Joel Gross leads the company as CEO, with co-founder Jordan Brannon as president. The private agency has no outside investors, employs more than 250 specialists, and serves over 1,200 clients.
Parent Company
Founded
2009
Status
Private
Headquarters
United StatesOfficial Website
Who Owns Coalition Technologies?
- Parent Company: Coalition Technologies, LLC
- Ownership Type: Wholly owned
- Company Type: Privately Held
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Coalition Technologies | Coalition Technologies, LLC | Wholly owned |
Advertisement
History of Coalition Technologies
- Founded: 2009
- Founders: Joel Gross, Jordan Brannon
Joel Gross launched the agency in September 2009 from a Venice Beach apartment after driving from the Pacific Northwest to Los Angeles. He chose the name Coalition for the model: combine specialists across disciplines and locations instead of building a conventional single-city shop.
The agency hired remotely from 2010 onward, making distributed work part of its operating DNA a decade before the pandemic normalized it. Growth moved the team from the apartment to a Marina Del Rey live-work space, then to Culver City, and eventually to downtown Los Angeles with offices in other US cities.
The brand built its reputation on SEO and paid media for ecommerce clients, supported by proprietary internal tools and a large library of published case studies. Review platforms consistently ranked it among the top-rated US SEO agencies, driving an inbound sales engine.
The 2020s expanded the brand into full ecommerce development on Shopify, BigCommerce, and WordPress, and into early positioning on AI search. Brannon leads its GEO practice, adapting SEO methods for generative AI answer engines as AI reshapes how buyers find products.
Advertisement
About Coalition Technologies, LLC
Who owns Coalition Technologies?
It is family owned by its founders. Joel Gross founded the company in 2009 and serves as CEO; Jordan Brannon is co-founder and president. There is no outside or private equity ownership.
Is Coalition Technologies publicly traded?
No. It is a private limited liability company with no stock listing and no external investors.
Advertisement
Where is Coalition Technologies headquartered?
The company is headquartered in Los Angeles, California. It maintains additional US offices and a distributed team across more than thirty countries.
What does Coalition Technologies do?
It provides digital marketing services: SEO and AI search optimization, Google and Meta ad management, web design and ecommerce development on platforms like Shopify and BigCommerce, and email marketing.
Advertisement
How big is Coalition Technologies?
The company reports more than 250 specialists serving over 1,200 clients. It does not publish revenue figures; third-party estimates place it under $50 million annually.
- Founded: 2009
- Headquarters: Los Angeles, California, USA
- Company Type: Privately Held
- Revenue: Not publicly disclosed (estimated under $50 million)
- Employees: Approximately 250 to 300
Where Is Coalition Technologies Made / Based?
- Headquarters: Los Angeles, California, USA
Coalition Technologies Categories & Tags
Coalition Technologies Ownership: Pros & Cons
Advantages
- +Founder control enables consistent long-term strategy
- +No investor pressure allows client-first decisions
- +Large case study and review base drives inbound demand
- +Remote operating model accesses global talent at competitive cost
- +High retention indicates durable client relationships
Considerations
- -SEO revenue model faces disruption from AI search
- -Small scale limits reach for large enterprise accounts
- -No public financial disclosure for prospective clients to verify
- -Retainer economics vulnerable to client budget cuts
- -Founder concentration creates key-person dependency
Advertisement
Frequently Asked Questions About Coalition Technologies
Sources & Further Reading
- Coalition Technologies,
- Coalition Technologies company profile, /companies/coalition-technologies
- Coalition Technologies on LinkedIn,
Advertisement
Competitors to Coalition Technologies
No direct competitors found in the same category. This could be because Coalition Technologiesoperates in a unique market segment or we're still building our competitor database.
Advertisement
Independent Alternatives to Coalition Technologies
Looking for brands with different ownership structures? These similar brands are not owned by Coalition Technologies, LLC, giving you alternative choices that support different corporate structures.
Technology SoftwareKlaviyo
Owned by Unknown Company
The B2C CRM and marketing automation brand of Klaviyo, Inc., the NYSE-listed software company that grew revenue 32% to $1.23 billion in fiscal 2025.
email-marketingsms-marketingcrm
Independent
Klaviyo operates independently without a large parent corporation.
Technology SoftwareShopify
Owned by Shopify Inc.
Canadian commerce platform powering over 1 million merchants in more than 175 countries, operated by publicly traded Shopify Inc. (NYSE/TSX: SHOP).
ecommercecommerce-platformsaas
Publicly Traded
Shopify operates independently without a large parent corporation.
Technology SoftwareAdder Technology
Owned by Adder Technology Limited
High-performance KVM-over-IP switches and extenders for mission-critical IT, broadcast, and control rooms.
kvm-switchkvm-over-ipbroadcast
Privately Owned
Adder Technology operates independently without a large parent corporation.
Technology SoftwareADP
Owned by Automatic Data Processing, Inc.
World's leading payroll and human capital management brand, paying roughly one in six U.S. workers for more than 1.1 million clients through its RUN, Workforce Now, and TotalSource platforms.
payrollhcmhr-software
Publicly Traded
ADP operates independently without a large parent corporation.
Technology SoftwareAiralo
Owned by Airalo
The world's largest travel eSIM marketplace, offering data packages for more than 200 countries and regions to over 20 million users.
esimtravelmobile-data
Privately Owned
Airalo operates independently without a large parent corporation.
Technology SoftwareAkamai
Owned by Akamai Technologies, Inc.
Enterprise edge platform brand for content delivery, cybersecurity and cloud computing, operated by Akamai Technologies since 1998.
cdncybersecurityedge-computing
Publicly Traded
Akamai operates independently without a large parent corporation.
Jobs at Coalition Technologies, LLC
Advertisement
Latest News About Coalition Technologies
Related Articles About Coalition Technologies
View more articles
Health
Hospital and Clinic Brand Ownership
HCA Healthcare is the largest for-profit hospital system (190 hospitals, $75.6B revenue). Tenet has 50 hospitals ($21.3B). UHS has 346 behavioral facilities. Fresenius leads dialysis. Explore our database.
Who Brands StaffNov 14, 2026
Hca HealthcareTenet HealthUhs
Health
Eye Care Brand Ownership: Bausch & Lomb to Alcon
J&J Vision (Acuvue) leads contact lenses at 27-30%. Alcon (Novartis spin-off) holds 25-27%. CooperVision has 22-24%. Bausch + Lomb has 12-15%. EssilorLuxottica dominates lenses at 30.7%. Explore our database.
Who Brands StaffNov 13, 2026
Bausch LombAlconCoopervision
Health
Dental Brand Ownership Beyond Colgate and Crest
Colgate holds 41.3% global toothpaste share. P&G (Crest, Oral-B) has 14.1%. Haleon (Sensodyne) has 4.4%. Church & Dwight is the only independent at scale. The oral care market is $47.2B. Explore our database.
Who Brands StaffNov 12, 2026
ColgateCrestOral B
Advertisement
People Also Searched
Discover popular brands and companies in the Technology & Software category and related searches from other users.
Branddigital-audio-workstation
Ableton Live
Berlin-developed digital audio workstation for music production and live performance, created by Ableton AG and first released in 2001.
Brand in Technology & Software
dawmusic-production
Brandpdf
Acrobat Reader
Free PDF viewing software developed by Adobe Inc., originally released in 1993. Acrobat Reader is the world's most widely used PDF reader, available on Windows, macOS, iOS, and Android.
Brand in Technology & Software
softwaredocument-management
Brandpdf
Adobe Acrobat
PDF creation, editing, and document management software developed by Adobe Inc. Launched in 1993 alongside the PDF format. Now includes Acrobat Studio and AI Assistant features.
Brand in Technology & Software
softwaredocument-management