Who Owns Geek Squad?
Geek Squad is owned by Best Buy Co., Inc., a publicly traded American multinational consumer electronics retailer founded in 1966. Best Buy acquired Geek Squad in 2002 and operates it as a subsidiary. Best Buy is publicly traded on NYSE under ticker BBY and is headquartered in Richfield, Minnesota, USA.
Parent Company
Best Buy Co., Inc.
Acquired
2002
Status
Publicly Traded
Headquarters
Richfield, Minnesota, USA
Who Owns Geek Squad?
- Parent Company: Best Buy Co., Inc.
- Ownership Type: Wholly owned
- Acquisition Year: 2002
- Company Type: Publicly Traded
- Stock Ticker: NYSE: BBY
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Geek Squad | Best Buy Co., Inc. | Wholly owned |
History of Geek Squad
- Founded: 1994
- Founders: Robert Stephens
- Acquired by Best Buy Co., Inc.: 2002
Geek Squad was founded in 1994 by Robert Stephens in Minneapolis, Minnesota. The company began as a small computer repair service operating out of Stephens' apartment, providing technical support and repair services for personal computers and other technology devices.
Throughout the late 1990s, Geek Squad expanded its operations and developed its distinctive brand identity, including the signature black and white Geek Squad uniforms and the "Agent" theme for its technical support staff. The company gained recognition for its professional approach to computer repair and technical support services.
In 2002, Best Buy acquired Geek Squad, integrating the technical support service into its retail stores and expanding Geek Squad's reach across Best Buy's nationwide network of locations. The acquisition allowed Geek Squad to scale its operations and offer comprehensive technical support services to Best Buy's extensive customer base.
Under Best Buy's ownership, Geek Squad has continued to expand its service offerings, including in-home support, remote assistance, and specialized services for various technology products including computers, smartphones, home theater systems, and smart home devices.
About Best Buy Co., Inc.
Best Buy delivered strong Q3 2026 results, reporting comparable sales growth of 2.7%, exceeding expectations. The company reported adjusted diluted EPS of $1.40 and GAAP diluted EPS of $0.66 for the quarter. Best Buy raised its full-year adjusted diluted EPS guidance to $6.25 to $6.35, reflecting strong performance.
CEO Corie Barry highlighted better-than-expected sales and adjusted operating income rate, with strong results across computing, gaming, and mobile phones. The company delivered sales growth across both online and stores, improved customer experience ratings, and successfully launched its Best Buy Marketplace.
For Q3 2026, domestic revenue reached $8.88 billion, increasing 2.1% versus the previous year, driven by 2.4% comparable sales growth. Domestic online revenue of $2.82 billion increased 3.5% on a comparable basis, representing 31.8% of total domestic revenue.
International revenue of $794 million increased 6.1% versus the previous year, driven by 6.3% comparable sales growth and revenue from Best Buy Express locations. The company's performance demonstrated resilience in core categories while adapting to changing consumer preferences.
- Founded: 1966
- Headquarters: Richfield, Minnesota, USA
- Company Type: Publicly Traded
- Stock: NYSE: BBY
Where Is Geek Squad Made / Based?
- Headquarters: Richfield, Minnesota, USA
- Manufacturing / Operations: United States, Canada, In-store service centers, Remote support operations
Brands Owned by Best Buy Co., Inc.
- Magnolia Audio Video - American premium home theater and audio equipment retailer specializing in high-...
Geek Squad Ownership: Pros & Cons
Advantages
- +Established technical support brand with strong consumer recognition
- +Backed by Best Buy's extensive retail network and customer base
- +Comprehensive service offerings including in-store, in-home, and remote support
- +Professional brand identity and trained technical staff
- +Integration with Best Buy's product sales and warranty services
- +Strong market position in consumer electronics technical support
Considerations
- -Competition from independent technical support providers and manufacturers
- -Market challenges from increasingly complex technology products
- -Dependency on Best Buy's retail performance and customer traffic
- -Need to maintain technical expertise across rapidly evolving technology
- -Labor costs and training requirements for technical staff
- -Consumer expectations for immediate and effective technical solutions
Frequently Asked Questions About Geek Squad
Competitors to Geek Squad
No direct competitors found in the same category. This could be because Geek Squadoperates in a unique market segment or we're still building our competitor database.
Best Buy Co., Inc. Stock Information
Jobs at Best Buy Co., Inc.
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