
Formula 1 is owned by Liberty Media Corporation through the Formula One Group. Liberty completed its acquisition in January 2017 in a transaction valuing Formula 1 at approximately $8 billion, including debt, with an equity value of about $4.4 billion. Formula 1 is a commercial championship brand, while the FIA governs the sporting regulations. Liberty Media's Formula One tracking stocks trade on Nasdaq.
Parent Company
Liberty Media Corporation
Acquired
2017
Status
Publicly Traded
Headquarters
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Formula 1 | Liberty Media Corporation | Acquired |
The FIA World Championship began in 1950. Commercial rights became centralized over later decades under Bernie Ecclestone and associated companies. Liberty agreed to acquire the business in 2016 and completed the transaction in January 2017.
Under Liberty, Formula 1 increased direct-to-consumer media, social publishing, destination races, and commercial activity in the United States. The championship brand remains distinct from Liberty Media as the public corporate owner.
What does Liberty Media own?
Liberty Media Corporation owns Formula 1 (the global motorsport championship, acquired in 2017 for $4.4 billion), MotoGP (the global motorcycle racing championship, acquired in July 2025 through Dorna Sports for approximately EUR 4.2 billion), and holds a controlling stake in SiriusXM (satellite and online radio with approximately 34 million subscribers). Following the December 2025 split-off, Liberty Live Holdings operates as a separate publicly traded company and is no longer part of Liberty Media Corporation.
Is Liberty Media publicly traded?
Yes, Liberty Media Corporation is publicly traded on NASDAQ. The Formula One Group tracking stock trades under ticker symbols FWONA (Class A) and FWONK (Class C). Prior to the December 2025 split-off, the Liberty Live Group tracking stock traded under LLYVA and LLYVK, but these were converted into Liberty Live Holdings stock following the split-off. The company files annual and quarterly reports with the SEC.
Who founded Liberty Media?
Liberty Media Corporation was founded in 1991 by John C. Malone, a cable television pioneer who had built Tele-Communications Inc. (TCI) into the largest cable operator in the United States. Malone created Liberty Media to hold media and entertainment assets separate from TCI's cable distribution business. When AT&T acquired TCI in 1999, Liberty Media was spun off as an independent public company. Malone transitioned to Chairman Emeritus in January 2026, with Robert R. Bennett succeeding him as Chairman.
Where is Liberty Media headquartered?
Liberty Media Corporation is headquartered in Englewood, Colorado, USA. The company has been based in the Denver metropolitan area since its founding. Formula 1 is operated from its headquarters in London, England, while MotoGP (Dorna Sports) is operated from Madrid, Spain. SiriusXM is operated from its headquarters in New York City.
How many brands does Liberty Media own?
Liberty Media owns two premier motorsport brands (Formula 1 and MotoGP) and holds a controlling stake in SiriusXM (which includes Pandora). The company also operates F1 TV (streaming service) and F1 Arcade (entertainment venues) under the Formula 1 brand. Following the December 2025 split-off, Liberty Live Holdings operates independently and is no longer part of Liberty Media Corporation.
Who owns Liberty Media?
Liberty Media Corporation is a publicly traded company listed on NASDAQ. John C. Malone, the company's founder, remains the largest individual shareholder and serves as Chairman Emeritus. Robert R. Bennett serves as Chairman of the Board. Derek Chang serves as President and CEO. Institutional investors, mutual funds, and individual investors own the majority of shares through the Formula One Group tracking stock (FWONA, FWONK).
What is Liberty Media's relationship to Formula 1?
Liberty Media acquired the commercial rights to Formula 1 in January 2017 for approximately $4.4 billion from CVC Capital Partners and other sellers. Since the acquisition, Liberty Media has transformed Formula 1 through digital media investment, expanded race calendar (from 20 to 24 races), new races in Miami (2022) and Las Vegas (2023), a budget cap introduced in 2021, and the Netflix documentary series "Drive to Survive" which grew the U.S. audience. Formula 1's revenue grew from approximately $1.8 billion in 2017 to approximately $3.6 billion in 2025.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Motogp Sports Entertainment | Spain | 1949 | Premium | Global | All Genders | |
| Motogp Sports Entertainment | Spain | 1988 | Premium | Global | All Genders |
SportsOwned by MotoGP Sports Entertainment S.L.
Premier motorcycle road-racing championship promoted by MotoGP Sports Entertainment and majority owned by Liberty Media.
SportsOwned by MotoGP Sports Entertainment S.L.
Global production-based motorcycle racing championship promoted by MotoGP Sports Entertainment.
Market Positioning: Formula 1 competes with 2 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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SportsOwned by FC Barcelona Club de Futbol
Spanish professional football club founded in 1899, based in Barcelona, Catalonia. FC Barcelona is member-owned by approximately 150,000 registered socios and competes in La Liga.
Barcelona is privately owned, unlike Formula 1 which is under a publicly traded parent company.
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