
Embark Early Education Limited is an ASX-listed company (ticker EVO) headquartered in Melbourne, Australia, operating 39 early childhood centres. It is the successor to Evolve Education Group, the New Zealand ECE operator that listed on the NZX in 2014, sold its entire New Zealand business in October 2022, and refocused on Australia. In FY2025 it reported revenue of approximately A$104.9 million.
Parent Company
Founded
2014
Status
Publicly Traded
Headquarters
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Embark Early Education | Embark Early Education | Public corporation |
Evolve Education Group was formed in 2014 through the merger of two New Zealand private ECE operators, Lollipops Educare and PORSE Networks, backed by private equity. It listed on the New Zealand Exchange in December 2014, becoming the country's only listed childcare group, and grew to operate more than 100 centres plus a large home-based network under brands including Lollipops, Learning Adventures, and PORSE.
The listed years were difficult. The share price fell well below the IPO level as integration costs and sector headwinds pressured earnings. The group restructured in the late 2010s, and in 2021 announced a strategic review of its New Zealand operations.
In October 2022 Evolve sold its New Zealand business to private New Zealand buyers, exiting its home market entirely and delisting from the NZX. The remaining Australian operations, built from earlier acquisitions, continued under a new name, Embark Early Education Limited, listed on the ASX under the retained ticker EVO.
As Embark, the company has grown its Australian network through acquisitions, reaching 39 centres with 3,562 licensed places and approximately 1,100 staff as of FY2025. Revenue of approximately A$104.9 million in FY2025 reflected that expanded base, funded mainly through the Australian Child Care Subsidy system.
The PORSE brand, once part of Evolve, followed a separate path: the home-based childcare operation collapsed into liquidation in 2023 under its new owners, and the brand was subsequently acquired by No-1 Homecare.
What does Embark Early Education own?
It owns and operates 39 early childhood centres in Australia under the Embark brand and retained local centre names.
Is Embark publicly traded?
Yes. It trades on the Australian Securities Exchange under the ticker EVO.
Who founded Embark?
The company was formed in 2014 as Evolve Education Group by merging Lollipops Educare and PORSE Networks in New Zealand. It became Embark Early Education after exiting New Zealand in 2022.
Where is Embark headquartered?
Embark is headquartered in Melbourne, Victoria, Australia.
How many brands does Embark operate?
It operates primarily under the Embark Early Education brand, retaining acquired local names at some centres.
Who owns Embark Early Education?
It is a public company owned by its shareholders, with no controlling owner. Shares trade on the ASX under the ticker EVO.
As Evolve Education, the company drew sustained investor criticism through the late 2010s as its share price declined and earnings undershot IPO-era expectations. The 2022 sale of the New Zealand business and delisting from the NZX generated debate among shareholders over valuation and strategy.
In Australia, individual centres operate under National Quality Framework regulation administered by state authorities, with periodic assessment ratings published. No material regulatory sanctions or safety controversies against Embark are on record as of November 2026.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Beststart Educare | New Zealand | 2010 | Mass market | Regional | All Genders | |
| Kindercare Learning Centres | New Zealand | 1972 | Mass market | Regional | All Genders | |
| Barnardos New Zealand | New Zealand | 1973 | Mass market | Regional | All Genders | |
| Genius Group | New Zealand | 2000 | Mass market | New zealand | All Genders | |
| No 1 Homecare | New Zealand | 1994 | Mass market | Regional | All Genders | |
| Avis Budget Group | New Zealand | 1992 | Mass market | Regional | All Genders |
EducationOwned by BestStart Educare
New Zealand's largest early childhood education provider, operating more than 258 centres nationwide under brands including BestStart, ABC, and Edukids.
EducationOwned by Kindercare Learning Centres
One of New Zealand's largest early childhood education providers, a family-owned Auckland company operating centres nationwide since 1972.
EducationOwned by Barnardos New Zealand
The early childhood education arm of Barnardos Aotearoa, New Zealand's largest children's charity, operating community-based centres alongside family support services.
EducationOwned by Genius Group Limited
New Zealand home-based childcare provider owned by Genius Group, serving children from birth to 6 years with play-based learning.
EducationOwned by No-1 Homecare
New Zealand home-based early childhood education brand, a pioneer of in-home childcare since 1994, now operated by No-1 Homecare after its 2023 liquidation and relaunch.
Travel HospitalityOwned by Avis Budget Group, Inc.
Avis Budget Group's off-airport value car rental brand for New Zealand and Australia, operating about 30 locations for more than 25 years.
Market Positioning: Embark Early Education competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Looking for brands with different ownership structures? These similar brands are not owned by Embark Early Education, giving you alternative choices that support different corporate structures.
EducationOwned by BestStart Educare
New Zealand's largest early childhood education provider, operating more than 258 centres nationwide under brands including BestStart, ABC, and Edukids.
BestStart is privately owned, unlike Embark Early Education which is under a publicly traded parent company.
EducationOwned by Kindercare Learning Centres
One of New Zealand's largest early childhood education providers, a family-owned Auckland company operating centres nationwide since 1972.
Kindercare New Zealand is privately owned, unlike Embark Early Education which is under a publicly traded parent company.
EducationOwned by Barnardos New Zealand
The early childhood education arm of Barnardos Aotearoa, New Zealand's largest children's charity, operating community-based centres alongside family support services.
Barnardos Early Learning is privately owned, unlike Embark Early Education which is under a publicly traded parent company.
EducationOwned by No-1 Homecare
New Zealand home-based early childhood education brand, a pioneer of in-home childcare since 1994, now operated by No-1 Homecare after its 2023 liquidation and relaunch.
PORSE is privately owned, unlike Embark Early Education which is under a publicly traded parent company.
EducationOwned by Inspired Education Group
New Zealand's largest premium private school group, offering co-educational programs for students aged 1 to 18 across multiple campuses. ACG Education has been owned by Inspired Education Group since 2018.
ACG Education is privately owned, unlike Embark Early Education which is under a publicly traded parent company.
EducationOwned by Cognita Schools
Premium independent senior school in London offering co-educational education for students aged 11-18, with emphasis on academic excellence and character development.
Alleyn's Regent's Park is privately owned, unlike Embark Early Education which is under a publicly traded parent company.
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