Who Owns PORSE?
PORSE is owned and operated by No-1 Homecare, a private New Zealand home support and education company headquartered in Hamilton. PORSE pioneered home-based early childhood education in New Zealand from 1994, was later part of the listed Evolve Education Group, and went into liquidation in 2023 under subsequent owners. No-1 Homecare acquired the brand and relaunched PORSE's in-home childcare and nanny services.
PORSE Timeline
RegionalOfficial Website
Who Owns PORSE?
- Parent Company: No-1 Homecare
- Ownership Type: Acquired
- Acquisition Year: 2023
- Company Type: Privately Held
| Brand | Parent Company | Ownership Type |
|---|---|---|
| PORSE | No-1 Homecare | Acquired |
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History of PORSE
- Founded: 1994
- Founders: Jenny Yule
- Acquired by No-1 Homecare: 2023
Jenny Yule founded PORSE in 1994 in the Hawke's Bay, creating one of New Zealand's first licensed home-based early childhood education networks. The name is an acronym for the program's philosophy: Play, Observe, Relate, Support, Extend. The model placed children in the homes of trained educators and nannies rather than in centres.
PORSE grew rapidly as home-based care gained Ministry of Education recognition and funding eligibility. By the early 2010s it was New Zealand's largest home-based ECE network, with thousands of educators and nannies across the country.
In 2014 PORSE's owners merged the business with Lollipops Educare under private equity backing to form Evolve Education Group, which listed on the NZX that December. PORSE operated as the group's home-based division through the listed years.
Evolve's October 2022 sale of its New Zealand business transferred PORSE to new owners, but the home-based operation went into liquidation in 2023, stranding educators and families mid-arrangement in a widely reported collapse. No-1 Homecare subsequently acquired the PORSE brand and relaunched services, rebuilding the educator network under its Hamilton-based operation.
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As of 2026 PORSE operates again as a licensed home-based ECE provider and nanny service under No-1 Homecare's ownership.
About No-1 Homecare
What does No-1 Homecare own?
No-1 Homecare operates its own home support services and owns the PORSE home-based early childhood education brand, acquired in 2023 after PORSE's previous company liquidated.
Is No-1 Homecare publicly traded?
No. No-1 Homecare is a private New Zealand company with no stock listing.
Who founded No-1 Homecare?
No-1 Homecare was established in Hamilton, New Zealand, in the early 2000s as a home support services provider.
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Where is No-1 Homecare headquartered?
The company is headquartered in Hamilton, Waikato, New Zealand.
How many brands does No-1 Homecare operate?
Two: No-1 Homecare for home support services and PORSE for home-based early childhood education.
Who owns No-1 Homecare?
No-1 Homecare is privately held by its New Zealand owners. Detailed ownership is recorded in Companies Office filings but not publicly disclosed in summary.
- Founded: 2000
- Headquarters: Hamilton, Waikato, New Zealand
- Company Type: Privately Held
- Revenue: not publicly disclosed
- Employees: hundreds of staff and educators
Where Is PORSE Made / Based?
- Headquarters: Hamilton, Waikato, New Zealand
PORSE Categories & Tags
Awards & Recognition
In its earlier years PORSE was frequently cited as New Zealand's largest and most established home-based ECE network, and its educational philosophy influenced Ministry policy on home-based provision. Current brand recognition rests largely on that legacy.
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PORSE Recalls & Controversies
The 2023 liquidation of PORSE's then-operating company was a significant industry event. The collapse left educators unpaid and families scrambling for alternative care, drawing media coverage and Ministry of Education attention. The subsequent No-1 Homecare acquisition and relaunch faced scrutiny over continuity for educators and families.
Earlier, as part of Evolve Education, PORSE shared in the investor criticism directed at the listed group's performance. No current regulatory sanctions against the brand are on record.
PORSE Ownership: Pros & Cons
Advantages
- +Strong brand recognition built over three decades
- +Flexible home-based model serves families centres cannot
- +New ownership under an established homecare operator
- +Lower infrastructure costs than centre-based providers
Considerations
- -2023 liquidation damaged brand trust
- -Rebuilt educator network is smaller than historic peak
- -Dependence on Ministry funding rules for home-based ECE
- -Fragile recent ownership history raises stability questions
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Frequently Asked Questions About PORSE
Sources & Further Reading
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Competitors to PORSE
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Barnardos New Zealand | New Zealand | 1973 | Mass market | Regional | All Genders | |
| Beststart Educare | New Zealand | 2010 | Mass market | Regional | All Genders | |
| Embark Early Education | Australia | 2014 | Mass market | Regional | All Genders | |
| Kindercare Learning Centres | New Zealand | 1972 | Mass market | Regional | All Genders | |
| Genius Group | New Zealand | 2000 | Mass market | New zealand | All Genders |
Learn More About Competitors
EducationBarnardos Early Learning
Owned by Barnardos New Zealand
The early childhood education arm of Barnardos Aotearoa, New Zealand's largest children's charity, operating community-based centres alongside family support services.
early-childhood-educationchildcarecharity
EducationBestStart
Owned by BestStart Educare
New Zealand's largest early childhood education provider, operating more than 258 centres nationwide under brands including BestStart, ABC, and Edukids.
early-childhood-educationchildcarepreschool
EducationEmbark Early Education
Owned by Embark Early Education
ASX-listed early childhood education company, formerly Evolve Education Group, now operating 39 centres across Australia after selling its New Zealand business in 2022.
early-childhood-educationchildcarepreschool
EducationKindercare New Zealand
Owned by Kindercare Learning Centres
One of New Zealand's largest early childhood education providers, a family-owned Auckland company operating centres nationwide since 1972.
early-childhood-educationchildcarepreschool
EducationEducation Angels
Owned by Genius Group Limited
New Zealand home-based childcare provider owned by Genius Group, serving children from birth to 6 years with play-based learning.
early-childhood-educationhome-childcarenew-zealand
Competitive Analysis
Market Positioning: PORSE competes with 5 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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Independent Alternatives to PORSE
Looking for brands with different ownership structures? These similar brands are not owned by No-1 Homecare, giving you alternative choices that support different corporate structures.
EducationEmbark Early Education
Owned by Embark Early Education
ASX-listed early childhood education company, formerly Evolve Education Group, now operating 39 centres across Australia after selling its New Zealand business in 2022.
early-childhood-educationchildcarepreschool
Publicly Traded
Embark Early Education is owned by Embark Early Education, a public company, a different structure than PORSE's parent.
EducationAmrita Vishwa Vidyapeetham
Owned by Amrita Vishwa Vidyapeetham
Private deemed university headquartered in Coimbatore, Tamil Nadu, founded by humanitarian Mata Amritanandamayi and ranked among India's top ten universities.
higher-educationprivate-universityresearch-focused
Privately Owned
Amrita Vishwa Vidyapeetham operates independently without a large parent corporation.
EducationAQA
Owned by AQA Education
England's largest exam board, a registered charity offering GCSEs, A Levels, and vocational qualifications to millions of students each year.
qualificationsassessmentsuk-education
Privately Owned
AQA operates independently without a large parent corporation.
EducationBabbel
Owned by Babbel GmbH
Berlin-based subscription language learning platform founded in 2007, teaching 14 languages to more than 25 million subscribers as an independent private company.
language-learningeducationefl-esl
Privately Owned
Babbel operates independently without a large parent corporation.
EducationBITS Pilani
Owned by Birla Institute of Technology and Science, Pilani
Private deemed university in Pilani, Rajasthan, founded by the Birla family and recognized as an Institute of Eminence, with campuses in Goa, Hyderabad, Dubai, and Mumbai.
higher-educationprivate-universityengineering
Privately Owned
BITS Pilani operates independently without a large parent corporation.
EducationBoot.dev
Owned by Boot.dev
Gamified online learning platform for backend software development founded by Lane Wagner, teaching Python, Go, SQL, and DevOps skills.
coding-bootcampbackend-developmentonline-learning
Privately Owned
Boot.dev operates independently without a large parent corporation.
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