Who Owns doTERRA?

doTERRA launched in 2008 in Pleasant Grove, Utah, founded by David Stirling, Emily Wright, Dr. David Hill, Greg Cook, and Robert Young. Most of the founding team had worked at Young Living, and they built the new company around a quality-control positioning they described as lacking in the industry: third-party testing of every oil batch, published under the trademarked CPTG, Certified Pure Tested Grade, standard.

The brand grew rapidly. Within its first few years it passed $1 billion in annual sales, driven by aggressive international expansion and a distributor model that rewarded recruitment alongside retail selling. By the mid-2010s, doTERRA had become the largest essential oils company in the world by revenue, overtaking Young Living.

The company built out its Pleasant Grove headquarters into a sprawling campus and invested in sourcing infrastructure. Its Co-Impact Sourcing program, launched in 2016, contracts directly with growers and distillers across more than 45 countries, from frankincense in Somalia to lavender in Bulgaria.

Product lines expanded beyond single oils and blends into supplements, personal care, household cleaners, and the On Guard immunity-focused line. The company also built a medical advisory structure, hiring physician leadership and later opening a medical clinic at its Utah campus offering integrative care built partly around essential oils.

Sales momentum continued through the pandemic wellness boom. In January 2025, then-CEO Kirk Jowers announced the company had surpassed $2 billion in annual sales with more than 10 million customers across 155-plus markets, while reporting the business operates net debt-free. David Stirling returned as CEO in early 2025 after completing his church mission.

The company has navigated the standard headwinds of the MLM industry: FTC scrutiny of income claims across direct selling, distributor churn, and periodic criticism of health benefit claims made by individual sellers.