Who Owns Credit Karma?
Credit Karma is owned by Intuit Inc. (NASDAQ: INTU), which acquired the San Francisco startup for $8.1 billion in December 2020. Founded in 2007, it provides free credit scores and monitoring plus a marketplace for cards, loans, and insurance, serving more than 130 million members.
Parent Company
Acquired
2020
Status
Publicly Traded
Headquarters
Credit Karma Timeline
Who Owns Credit Karma?
- Parent Company: Intuit Inc.
- Ownership Type: Wholly owned
- Acquisition Year: 2020
- Company Type: Publicly Traded
- Stock Ticker: NASDAQ: INTU
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Credit Karma | Intuit Inc. | Wholly owned |
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History of Credit Karma
- Founded: 2007
- Founders: Kenneth Lin, Ryan Graciano, Nichole Mustard
- Acquired by Intuit Inc.: 2020
Kenneth Lin, Ryan Graciano, and Nichole Mustard founded Credit Karma in San Francisco in 2007 with a then-radical proposition: give consumers their credit scores for free. At the time, the credit bureaus charged for score access, and Credit Karma's bet was that free scores would build a huge member base it could monetize through lender referrals, no subscription required.
The model worked spectacularly. The platform grew virally as checking your score became a consumer habit, and by the late 2010s it had become the default free credit monitoring service in America, adding free tax filing, identity monitoring, savings accounts (Credit Karma Money), and the approval-odds recommendation engine that matches members with cards and loans they are likely to get.
Intuit's December 2020 acquisition for $8.1 billion closed after regulatory scrutiny, with Credit Karma divesting its free tax business (sold to Square's Cash App for $50 million) to resolve antitrust concerns. Inside Intuit, the brand absorbed Mint's user base when Intuit shut the budgeting app in March 2024, and the combined platform is now the company's consumer finance front door.
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About Intuit Inc.
What does Intuit own?
Intuit owns TurboTax (tax preparation software), QuickBooks (small business accounting), Credit Karma (personal finance platform with 140+ million members), and Mailchimp (email marketing and marketing automation). The company discontinued its Mint personal budgeting app in January 2024, migrating users to Credit Karma.
Is Intuit publicly traded?
Yes, Intuit Inc. is listed on NASDAQ under ticker INTU. The company has been publicly traded since 1993. Intuit has a broad institutional and retail shareholder base with no single controlling shareholder. Major institutional shareholders include Vanguard Group, BlackRock, and State Street.
Who founded Intuit?
Intuit was founded in 1983 in Palo Alto, California by Scott Cook and Tom Proulx. Cook, a former Procter and Gamble brand manager, was inspired to create personal finance software after watching his wife struggle with household bill-paying. The company's first product, Quicken personal finance software, was released in 1984.
What is Intuit's revenue?
Intuit reported FY2025 revenue of approximately $18.8 billion (fiscal year ended July 31, 2025), up approximately 17% from FY2024. Growth was driven by all three segments: Small Business and Self-Employed, Consumer, and Credit Karma.
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Who is the CEO of Intuit?
Sasan Goodarzi has served as President and CEO of Intuit since January 2019. Goodarzi has led Intuit's transformation from a desktop software company to a cloud-based platform business and has overseen the acquisitions of Credit Karma and Mailchimp. He is leading the company's AI-driven expert platform strategy.
Where is Intuit headquartered?
Intuit is headquartered in Mountain View, California, USA, in the heart of Silicon Valley. The company also has major offices in San Diego, California (TurboTax development), Atlanta, Georgia (Credit Karma), and New York City (Mailchimp).
What is the IRS Direct File program and how does it affect Intuit?
The IRS Direct File program is a free government-run tax filing system launched in 2024 in 12 states and expanded in 2025. It competes with TurboTax by offering free tax filing to eligible taxpayers. Intuit has lobbied against the program and emphasizes the superior value of TurboTax's AI-powered experience, but Direct File represents a long-term competitive threat to TurboTax's paid tax preparation business.
- Founded: 1983
- Headquarters: Mountain View, California, USA
- Company Type: Publicly Traded
- Stock: NASDAQ: INTU
- Revenue: approximately $18.8 billion (FY2025, ended July 31, 2025)
- Employees: Approximately 18,000
Where Is Credit Karma Made / Based?
- Headquarters: San Francisco, California, USA
Credit Karma Categories & Tags
Credit Karma Sustainability & Ethics
The platform publishes a free service funded by lender referrals, a model that creates an inherent tension regulators have examined: recommendations are optimized for approval odds and revenue. The brand's stated mission is financial progress for members, with free access as the core product.
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Credit Karma Recalls & Controversies
2022 FTC settlement: Credit Karma paid $3 million to resolve allegations it told members they were "pre-approved" for offers they did not actually qualify for, a deceptive marketing claim.
2020 divestiture: To close the Intuit acquisition, Credit Karma sold its free tax preparation business to Cash App, ending the product that had competed directly with TurboTax.
Brands Owned by Intuit Inc.
Technology SoftwareMailchimp
Owned by Intuit Inc.
Email marketing and automation platform founded in 2001 in Atlanta, acquired by Intuit for $12 billion in 2021.
email-marketingmarketing-automationsaas
Technology SoftwareQuickBooks
Owned by Intuit Inc.
Flagship small-business accounting software brand of Intuit, launched in 1992 and serving millions of businesses worldwide.
accountingsaassmall-business
Finance FintechTurboTax
Owned by Intuit Inc.
American tax preparation software developed and marketed by Intuit Inc. TurboTax is the leading tax preparation software in the United States, serving individual taxpayers and small businesses with both DIY and assisted filing options through TurboTax Live.
tax-preparationfinancial-softwareaccounting
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Credit Karma Ownership: Pros & Cons
Advantages
- +130-million-member scale few fintechs match
- +Free model builds the largest credit-data funnel
- +Intuit integration adds tax and financial data
- +Marketplace monetization without subscription fees
Considerations
- -Revenue depends on consumer credit cycle
- -FTC settlement showed recommendation claims scrutiny
- -Bank-provided free scores erode differentiation
- -Free tax loss to Cash App removed a growth line
Frequently Asked Questions About Credit Karma
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Sources & Further Reading
Competitors to Credit Karma
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Rocket Companies | United States | 2015 | Mass market | United states | All Genders | |
| Intuit | USA | 1992 | Mass market | Global | All Genders | |
| Intuit | USA | 1984 | Premium | Global | All-ages |
Learn More About Competitors
Finance FintechRocket Money
Owned by Rocket Companies, Inc.
Personal finance app for subscription cancellation, budgeting, and bill negotiation, owned by Rocket Companies since its 2021 acquisition of Truebill.
personal-financebudgeting-appsubscription-management
Technology SoftwareQuickBooks
Owned by Intuit Inc.
Flagship small-business accounting software brand of Intuit, launched in 1992 and serving millions of businesses worldwide.
accountingsaassmall-business
Finance FintechTurboTax
Owned by Intuit Inc.
American tax preparation software developed and marketed by Intuit Inc. TurboTax is the leading tax preparation software in the United States, serving individual taxpayers and small businesses with both DIY and assisted filing options through TurboTax Live.
tax-preparationfinancial-softwareaccounting
Competitive Analysis
Market Positioning: Credit Karma competes with 3 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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Independent Alternatives to Credit Karma
Looking for brands with different ownership structures? These similar brands are not owned by Intuit Inc., giving you alternative choices that support different corporate structures.
Finance FintechTD Bank
Owned by TD Bank, N.A.
TD Bank is the U.S. retail banking brand of Toronto-Dominion Bank, operating about 1,100 East Coast branches as "America's Most Convenient Bank" under a federal asset cap since 2024.
bankingretail-bankfinancial-services
Privately Owned
TD Bank is privately owned, unlike Credit Karma which is under a publicly traded parent company.
Finance FintechBybit
Owned by Bybit Fintech Limited
Dubai-based cryptocurrency exchange, the world's second-largest by trading volume, serving more than 80 million registered users.
crypto-exchangetradingbitcoin
Privately Owned
Bybit is privately owned, unlike Credit Karma which is under a publicly traded parent company.
Finance FintechCapital One
Owned by Capital One Financial Corporation
Capital One is the flagship consumer banking and credit card brand of Capital One Financial, the largest U.S. card issuer behind Venture, Savor, Quicksilver, and Capital One Cafes.
credit-cardsbankingfintech
Publicly Traded
Capital One operates independently without a large parent corporation.
Finance FintechKalshi
Owned by Kalshi Inc.
CFTC-regulated prediction market exchange where users trade contracts on real-world events, valued near $40 billion in late 2026 funding talks.
prediction-marketevent-contractscftc-regulated
Privately Owned
Kalshi is privately owned, unlike Credit Karma which is under a publicly traded parent company.
Finance FintechMonarch Money
Owned by Monarch
Subscription personal finance app for budgeting and net worth tracking, operated by private company Monarch and valued at $850 million in 2025.
budgetingpersonal-financewealth-tracking
Privately Owned
Monarch Money is privately owned, unlike Credit Karma which is under a publicly traded parent company.
Finance FintechRevolut
Owned by Revolut Ltd.
British digital banking and fintech brand offering accounts, payments, currency exchange, crypto and stock trading to more than 50 million customers.
neobankfintechdigital-banking
Privately Owned
Revolut is privately owned, unlike Credit Karma which is under a publicly traded parent company.
Intuit Inc. Stock Information
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