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2026 Who Brands. All information is provided for educational purposes. Brand names and logos are trademarks of their respective owners.

  1. Home
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  3. Finance & Fintech
  4. Cash App
Cash App logo
Finance & Fintech

Who Owns Cash App?

Cash App is owned by Block, Inc., a publicly traded American financial technology company listed on the New York Stock Exchange under ticker XYZ. Block was formerly named Square, Inc. and was founded in 2009 by Jack Dorsey and Jim McKelvey. Cash App launched in October 2013 as Square Cash and is a wholly owned product line within Block. It has approximately 59 million monthly active users and generated $7.2 billion in revenue in 2025.

Parent Company

Block, Inc.

Founded

2013

Status

Publicly Traded

Headquarters

Oakland, California, USA

Cash App Timeline

2009
Block, Inc.

Parent company established in Oakland, California, USA

Company Founded
2013

Cash App

Founded by Jack Dorsey, Brian Grassadonia

Founded
United StatesOfficial Website

Who Owns Cash App?

  • Parent Company: Block, Inc.
  • Ownership Type: Wholly owned
  • Company Type: Publicly Traded
  • Stock Ticker: NYSE: XYZ
BrandParent CompanyOwnership Type
Cash AppBlock, Inc.Wholly owned

History of Cash App

  • Founded: 2013
  • Founders: Jack Dorsey, Brian Grassadonia

Cash App launched on October 15, 2013, as Square Cash, a peer-to-peer payment service that allowed users to send money to anyone with a debit card using only an email address. The original concept was deliberately minimal. Users composed an email to a contact, typed the dollar amount in the subject line, and cc'd [email protected]. The first-time user entered their debit card number on Square's website, and the transaction completed without requiring the recipient to sign up in advance.

Jack Dorsey conceived the idea with Brian Grassadonia, who was Square's director of products at the time. The design philosophy was to reduce payment friction to its simplest form. Robert Andersen, Square's creative director, designed an interface so sparse that the app functioned primarily as a shortcut to composing a payment email. The service launched for all debit card users in the United States with a weekly sending limit of $2,500.

Square Cash expanded slowly at first. In August 2014, Square reported that users had sent hundreds of millions of dollars through the service. The app added business payment support in 2015, allowing users to pay small merchants. The service was rebranded from Square Cash to Cash App in 2016 as it expanded beyond simple peer-to-peer transfers.

Cash App added the Cash Card, a free debit card linked to users' Cash App balances, in 2017. The Cash Card became a major monetization driver because Block earns interchange fees from merchants every time a user swipes the card. By 2025, approximately 26 million people had a Cash Card, and 25 million used it monthly.

The service added bitcoin buying and selling in 2018, becoming one of the first mainstream payment apps to offer cryptocurrency trading. Stock investing followed in 2019, allowing users to buy fractional shares. Cash App added direct deposit in 2020, letting users receive paychecks and government benefits directly into their Cash App balance, which positioned the service as a bank account alternative for unbanked and underbanked consumers.

Block acquired Afterpay, an Australian buy-now-pay-later company, in January 2022 for approximately $29 billion in an all-stock transaction. Afterpay was integrated into Cash App, allowing users to split purchases into four installment payments. The Cash App Card gained BNPL functionality for debit spending, a relatively unusual feature in the U.S. market.

Cash App added personal loans through Cash App Borrow, tax filing through Cash App Taxes (acquired from Credit Karma Tax in 2020), and savings features. By 2025, the service had evolved from a simple payment tool into a full consumer financial platform. Cash App revenue grew from $0.4 billion in 2018 to $7.2 billion in 2025, an eighteenfold increase over seven years.

In Q1 2026, Cash App segment gross profit reached $1.908 billion, up 38% year over year, outpacing Block's company-wide gross profit growth of 27%. Primary Banking Actives, defined as customers who receive a wage deposit or spend at least $500 monthly across Cash App products, grew 18% to 9.7 million. Consumer lending origination volume grew 82% year over year to $17.6 billion. Block raised its full-year 2026 guidance citing continued momentum in Cash App lending.

About Block, Inc.

What does Block own?
Block owns Square, Cash App, Afterpay, Proto, Bitkey, Weebly, and other financial technology assets. It also owns a controlling majority interest in TIDAL. Participating artists retained a minority interest in TIDAL.

Is Block publicly traded?
Yes. Block's Class A shares trade on the New York Stock Exchange under XYZ. The ticker changed from SQ in January 2025.

Who founded Block?
Jack Dorsey and Jim McKelvey founded the business as Square in 2009. The parent adopted the Block name in 2021.

Where is Block headquartered?
Block lists Oakland, California, USA as its headquarters. It operates through offices, remote staff, and regulated subsidiaries in several countries.

How many brands does Block own?
Block does not publish one fixed brand count. Its principal customer-facing businesses are Square, Cash App, Afterpay, TIDAL, Proto, and Bitkey, with additional products and legal subsidiaries.

Who owns Block?
Public shareholders own Block. Jack Dorsey's Class B shares give him outsized voting influence through the company's dual-class structure.

Does Block wholly own TIDAL?
No. Block bought a majority interest in 2021 for approximately $297 million. A group of participating artists retained minority ownership.

  • Founded: 2009
  • Headquarters: Oakland, California, USA
  • Company Type: Publicly Traded
  • Stock: NYSE: XYZ

Visit Block, Inc. website

View full company profile for Block, Inc.

Where Is Cash App Made / Based?

  • Headquarters: Oakland, California, USA

Cash App Categories & Tags

Mobile PaymentDigital WalletPeer To Peer PaymentsFintechBitcoinBlock

Cash App Sustainability & Ethics

Block, Inc. does not hold independent third-party sustainability certifications such as B Corp status. The company publishes environmental, social, and governance information in its annual report and on its corporate website.

Block has committed to achieving net zero greenhouse gas emissions across its operations and supply chain. The company reports carbon footprint data and has invested in renewable energy for its offices and data center usage. Block's environmental impact is relatively low compared to manufacturing companies because its business is primarily digital and software-based.

On financial inclusion, Cash App serves a significant number of unbanked and underbanked consumers in the United States. The service provides access to direct deposit, debit card payments, and basic financial tools without requiring a traditional bank account. Block has highlighted this as a social benefit, though critics note that Cash App's fees for instant transfers and bitcoin transactions can be higher than traditional banking alternatives for some users.

Block has faced scrutiny over its bitcoin products, with some consumer advocates arguing that bitcoin trading in a consumer payment app exposes unsophisticated users to financial risk. Block discloses risk warnings in its app and has implemented certain purchase limits. The company has not faced regulatory action specifically targeting Cash App's bitcoin features as of 2026.

Cash App Recalls & Controversies

Cash App and Block have faced several controversies and regulatory actions.

In 2022, Block disclosed that a former employee downloaded reports containing customer information for approximately 8.2 million current and former Cash App customers. The data included names, brokerage account numbers, and portfolio values. Block notified affected customers and offered free identity theft monitoring. The breach did not include passwords or payment card data, but it raised concerns about internal access controls at the company.

The Consumer Financial Protection Bureau has scrutinized Cash App's handling of disputed transactions and account closures. In 2024, the CFPB raised concerns about Cash App's dispute resolution process, noting that some customers had difficulty recovering funds from unauthorized transactions. Cash App has stated that it complies with applicable regulations and offers dispute resolution through its platform.

Block faced a data breach in April 2022 that affected Cash App Investing customers. The breach involved a former employee accessing customer data including full names and brokerage account numbers. Block reported the incident to regulators and offered affected customers free credit monitoring.

Cash App has faced criticism over its bitcoin trading fees, which can be higher than those charged by dedicated cryptocurrency exchanges. The company charges a spread on bitcoin purchases and sales, plus a service fee. Some consumer advocates have argued that Cash App does not adequately disclose the full cost of bitcoin transactions to users.

Block's broader controversies include a November 2024 report by Hindenburg Research that alleged Block overstated its user counts and facilitated fraud. Block denied the allegations and stated that its user metrics follow standard industry definitions. The report contributed to increased scrutiny of Block's financial reporting.

Brands Owned by Block, Inc.

TidalMedia Entertainment

Tidal

Owned by Block, Inc.

Music streaming service owned by Block Inc., known for high-fidelity audio, direct-to-fan sales tools, and AI music policies. Available in over 60 countries with a catalog of 180 million songs.

music-streaminghigh-fidelity-audioartist-owned
View all brands owned by Block, Inc.

Cash App Ownership: Pros & Cons

Advantages

  • +Backed by Block's full corporate resources, with Cash App generating $6.3 billion in gross profit in 2025 and $1.908 billion in Q1 2026 alone, up 38% year over year
  • +Broad financial services bundle including bitcoin, stocks, loans, tax filing, and debit card with BNPL, driving higher revenue per user than peer-to-peer-only competitors
  • +Large and engaged user base of 59 million monthly active users, with Primary Banking Actives growing 18% to 9.7 million in Q1 2026
  • +Integrated with Block's two-sided marketplace, where Square serves merchants and Cash App serves consumers, with Afterpay bridging the two

Considerations

  • -Limited to the United States, with no international expansion at scale, unlike PayPal and Venmo which operate globally
  • -Bitcoin trading revenue is a near-zero-margin pass-through that inflates the top line and can confuse investors comparing Cash App to peers
  • -Data breaches in 2022 affected approximately 8.2 million customers and raised concerns about internal access controls
  • -CFPB scrutiny of dispute resolution practices and criticism of bitcoin trading fees create regulatory and reputational risk

Frequently Asked Questions About Cash App

Sources & Further Reading

  • Block, Inc. Investor Relations -
  • Block Q1 2026 Shareholder Letter -
  • Cash App Wikipedia -
  • Business of Apps: Cash App Statistics (2026) -
  • CashPrior: Cash App Q1 2026 Gross Profit -
  • Square Press Release: Square Cash Launch (October 2013) -
  • SEC EDGAR: Block, Inc. (XYZ) -
  • Cash App Official Website -

Competitors to Cash App

These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.

BrandParent CompanyCountryFoundedMarket PositionPrimary MarketGender Target
VenmoVenmo
Paypal
USA
2009
Mass marketUnited statesAll Genders
Google WalletGoogle Wallet
Alphabet
USA
2011
Mass marketGlobalAll Genders
Samsung WalletSamsung Wallet
Samsung Electronics
South Korea
2015
Mass marketGlobalAll Genders
Apple PayApple Pay
Apple
United States
2014
PremiumGlobalAll Genders
PayPalPayPal
Paypal
USA
1998
Mass marketGlobalAll Genders

Learn More About Competitors

VenmoFinance Fintech

Venmo

Owned by PayPal Holdings

Peer-to-peer payment and social payments app owned by PayPal, popular among U.S. consumers for splitting bills, paying friends, and merchant purchases.

mobile-paymentpeer-to-peer-paymentsdigital-wallet
Google WalletFinance Fintech

Google Wallet

Owned by Alphabet Inc.

Digital wallet and mobile payment service from Google, storing payment cards, passes, IDs, and keys on Android and Wear OS devices.

mobile-paymentdigital-walletcontactless-payment
Samsung WalletFinance Fintech

Samsung Wallet

Owned by Samsung Electronics Co., Ltd.

Digital wallet and mobile payment service from Samsung Electronics, combining Samsung Pay with passes, IDs, keys, and digital assets on Galaxy devices.

mobile-paymentdigital-walletcontactless-payment
Apple PayFinance Fintech

Apple Pay

Owned by Apple Inc.

Apple's mobile payment and digital wallet service enabling contactless payments and financial transactions on Apple devices.

mobile-paymentdigital-walletcontactless-payment
PayPalFinance Fintech

PayPal

Owned by PayPal Holdings

American multinational financial technology company operating an online payments system and digital wallet. Founded in 1998, publicly traded on NASDAQ (PYPL), headquartered in San Jose, California. Owns Venmo, Braintree, Xoom, and Zettle.

paymentsfintechdigital-wallet

Competitive Analysis

Market Positioning: Cash App competes with 5 brands in the same categories, ranging from mass market to luxury positioning.

Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.

Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.

Independent Alternatives to Cash App

Looking for brands with different ownership structures? These similar brands are not owned by Block, Inc., giving you alternative choices that support different corporate structures.

Trading 212Finance Fintech

Trading 212

Owned by Trading 212

UK-based commission-free trading platform offering stocks, ETFs, and crypto to over 4.5 million clients across Europe.

tradinginvestingfintech
Privately Owned

Trading 212 is privately owned, unlike Cash App which is under a publicly traded parent company.

Bloomberg TerminalFinance Fintech

Bloomberg Terminal

Owned by Bloomberg L.P.

Industry-standard financial data and analytics platform used by approximately 325,000 subscribers at banks, hedge funds, and institutional investors worldwide.

financial-datamarket-dataanalytics
Privately Owned

Bloomberg Terminal is privately owned, unlike Cash App which is under a publicly traded parent company.

PayPalFinance Fintech

PayPal

Owned by PayPal Holdings

American multinational financial technology company operating an online payments system and digital wallet. Founded in 1998, publicly traded on NASDAQ (PYPL), headquartered in San Jose, California. Owns Venmo, Braintree, Xoom, and Zettle.

paymentsfintechdigital-wallet
Publicly Traded

PayPal operates independently without a large parent corporation.

EnfusionFinance Fintech

Enfusion

Owned by Enfusion Inc.

Cloud-native investment management platform for hedge funds and asset managers, now part of Clearwater Analytics after a $1.5 billion acquisition in April 2025.

investment-managementcloud-nativesaas
Publicly Traded

Enfusion operates independently without a large parent corporation.

VenmoFinance Fintech

Venmo

Owned by PayPal Holdings

Peer-to-peer payment and social payments app owned by PayPal, popular among U.S. consumers for splitting bills, paying friends, and merchant purchases.

mobile-paymentpeer-to-peer-paymentsdigital-wallet
Publicly Traded

Venmo is owned by PayPal Holdings, offering a different ownership alternative.

Google WalletFinance Fintech

Google Wallet

Owned by Alphabet Inc.

Digital wallet and mobile payment service from Google, storing payment cards, passes, IDs, and keys on Android and Wear OS devices.

mobile-paymentdigital-walletcontactless-payment
Publicly Traded

Google Wallet is owned by Alphabet Inc., offering a different ownership alternative.

Block, Inc. Stock Information

Jobs at Block, Inc.

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Last reviewed: August 26, 2026 · Reviewed by Who Brands Editorial Team