Who Owns Beachbody?

Carl Daikeler and Jon Congdon founded Beachbody in 1998 in Santa Monica, California, selling fitness programs through direct-response television advertising. The company's first breakout product was Power 90, trainer Tony Horton's home workout program, and its sequel P90X, released in 2005, became one of the best-selling home fitness programs ever, generating hundreds of millions of dollars in DVD sales.

A string of hit programs followed through the 2000s: Insanity (2009), Turbo Jam, Hip Hop Abs, and Brazil Butt Lift, most marketed through infomercials and an expanding network of independent distributors called coaches. Shakeology, a daily nutrition shake introduced in 2009, added a recurring-revenue nutrition business that eventually rivaled the fitness side.

The coach distribution system evolved into a multi-level marketing structure called Team Beachbody, which grew to hundreds of thousands of distributors by the mid-2010s. The model drew sustained criticism and comparisons to pyramid selling, though the company defended it as a single-level coach compensation system.

In 2015 the company launched Beachbody On Demand, a Netflix-style streaming library of its workout programs, beginning the transition from DVD sales to digital subscription. By 2020 the streaming service had surpassed two million subscribers, and the company added the BODi interactive tier with live classes.

In June 2021, Beachbody went public through a merger with Forest Road Acquisition Corp and Myx Fitness, creating The Beachbody Company, Inc. The stock declined steeply in subsequent years as subscriber growth stalled and the MLM model contracted. In September 2024 the company announced the end of its network marketing structure, transitioning coaches to a single-level affiliate model called the Pivot, a fundamental break with the business model that had driven growth for two decades.

Through 2025 and 2026 the company reported declining but stabilizing revenue, reaching approximately $252 million for full-year 2025 and recording its first full year of operating income since going public. Quarterly results through 2026 showed five consecutive quarters of net income, with third-quarter 2026 revenue of $45.2 million.