The Beachbody Company, Inc.

Is The Beachbody Company publicly traded?

Yes. It trades on Nasdaq under ticker BODI. The company went public in June 2021 through a merger with SPAC Forest Road Acquisition Corp and Myx Fitness.

Who owns The Beachbody Company?

The company is owned by its public shareholders, with co-founder and CEO Carl Daikeler and other insiders holding significant stakes. No single outside investor controls the company.

What is BODi?

BODi is the operating name the company adopted for its interactive fitness platform and corporate identity beginning in 2023. The legal entity remains The Beachbody Company, Inc.

When was The Beachbody Company founded?

It was founded in 1998 in Santa Monica, California, by Carl Daikeler and Jon Congdon as a direct-response marketer of home fitness programs.

Does Beachbody still use multi-level marketing?

No. The company ended its Team Beachbody MLM structure beginning in late 2024 and converted its coach network to a single-level affiliate program.

What is The Beachbody Company's revenue?

The company reported approximately $252 million in revenue for fiscal year 2025, down from $419 million in 2024, and achieved its first full year of operating income as a public company.

Carl Daikeler and Jon Congdon founded Beachbody in 1998, selling exercise programs through television infomercials from Santa Monica, California. Daikeler, a former direct-marketing producer, built the company on long-form advertising selling DVDs by phone.

Early hits including Power 90 and Slim in 6 established the format, but the 2005 release of P90X transformed the company. The extreme 90-day program by trainer Tony Horton sold millions of units and became a cultural phenomenon, at one point cited as the best-selling infomercial product in the United States. Insanity (2009), Turbo Fire, and Brazil Butt Lift extended the program pipeline.

Alongside programs, the company built a nutrition line beginning with Shakeology in 2009 and a distribution network of independent coaches that evolved into the Team Beachbody multi-level marketing structure. At its peak, the coach network numbered in the hundreds of thousands and generated the majority of customer acquisition.

In 2015 the company launched Beachbody On Demand, converting its DVD library into a subscription streaming service that passed two million subscribers by 2020. The pandemic accelerated digital adoption and set up the company's move to public markets.

In June 2021, Beachbody combined with Forest Road Acquisition Corp, a special purpose acquisition company, and Myx Fitness, a connected bike maker, in a transaction valuing the merged company at about $2.9 billion. The deal created The Beachbody Company, Inc. and listed it on Nasdaq under ticker BODY, later changed to BODI.

The public years proved difficult. Post-pandemic subscriber declines, losses from the Myx connected fitness venture, and shrinking coach network productivity pushed revenue down from $874 million in 2021 to $419 million in 2024. The company discontinued hardware sales, rebranded its consumer platform as BODi, and in September 2024 announced the end of its MLM distribution in favor of single-level affiliate compensation.

The restructuring produced results: 2025 was the company's first full year of operating income as a public entity, with positive free cash flow, and quarterly reports through 2026 showed five consecutive profitable quarters. Third-quarter 2026 revenue of $45.2 million was down 25 percent year over year but accompanied by $3.3 million in net income.

As a digital-first business with contract-manufactured supplements, the company's environmental footprint is limited, and it does not publish a formal ESG report. Its ethics record is dominated by the legacy multi-level marketing structure, which drew years of criticism before being discontinued.

Since the 2017 settlement over automatic renewal practices, the company has operated under heightened consumer protection obligations in subscription billing, an area it discloses in regulatory filings.

The defining controversy is the two decades of MLM distribution, which produced persistent criticism of coach earnings and recruitment practices and periodic short-seller and media scrutiny. The company's 2024 pivot formally ended the model and converted roughly 100,000 remaining coaches to affiliate status.

The 2017 settlement with the Santa Monica city attorney for $3.6 million over automatic renewal practices remains its largest consumer protection action. The stock's decline of more than 95 percent from its 2021 debut generated significant investor losses but no landmark securities litigation.